Great Changes Have Taken Place In European And American Markets.

In addition, many enterprises are also preparing to attend the German Dusseldorf international shoes exhibition, which will be held from 13 to 15 this month. The exhibition has been promoted by the industry as the largest and most influential shoe exhibition in the world.

More exhibitors are export oriented footwear companies.

The director of the exhibition company told reporters that when we went there to see it, we found that the shoe market in Europe had changed a lot.

First of all, retailers are in trouble. Many local shoe or sporting goods retailers fail.

Problems at the terminal will be pmitted to local wholesalers immediately, and wholesalers will then pass the questions to the importers.

Many enterprises have gone bankrupt in every link of the whole industry chain, and many of them are enterprises with long operating hours, large market share and strong influence on the local market.

At present, this trend in the European market is still developing. "

The person in charge said.

"The European footwear market is now at a time of market reallocation, and some people are withdrawing from the market."

He said.

This situation in the European market has been clearly reflected in the Munich winter international sporting goods exhibition held just now and the Italy international shoes exhibition.

"These exhibitions are usually divided into districts according to the region. For example, European enterprises are exhibiting in the European exhibition area, while Asian enterprises are in Asia.

In this two exhibitions, I found that the exhibitors in Europe are really much less, and their exhibition areas are basically full.

Under normal circumstances, enterprises that do not come to these exhibitions should have been or are withdrawing from the industry and the market.

Lin Ruochen said, "exhibitors not only have trade oriented enterprises, but also local production enterprises. The products they offer generally belong to the most high-end products in the local shoe market.

For a long time, they have firmly controlled the local high-end market.

"South America's Brazil, Chile, Argentina and other countries, as well as Panama, Jamaica and other countries are relatively less affected by the financial crisis, but the United States, Canada, Mexico and other countries have been greatly affected.

Therefore, the change of shoe market in North America is far greater than that in South America.

After the outbreak of the financial crisis, the Domino effect has extended to the local shoe retail industry.

A person in charge of exhibitors said.

In the United States, in the past, only shoes repair stalls beside the street were being stimulated by the current trend of shoe repair, and the chain stores became more and more open.

These shoe repair vendors are about 50% more business than ever before, and this was once seen in the Great Depression of the 30s of last century.

With the revival of the shoe industry, shoe retailers have closed down.

The local shoe market is also experiencing the same changes as Europe.

He said.

Many Quanzhou shoe companies are keenly aware of such business opportunities.

So this year, they have crossed oceans to find opportunities.

In addition, there are more than ten Fujian enterprises exhibiting with Huiyuan exhibition company to the Italy shoe exhibition. There are 17 enterprises exhibiting in Las Vegas. Quanzhou enterprises account for a large part of these enterprises, and they do not include enterprises exhibiting through other channels.

According to Lin Ruochen, at the sporting goods exhibition in Munich, he found that European exhibitors such as skiing equipment and winter sporting goods were much less than before.

Skiing equipment is a high-end consumption in the localmarket, and the price is much higher than that of other sporting goods.

In the past, Europeans who loved skiing didn't care about spending a lot of money on these expensive equipment, but after the financial crisis, they significantly reduced their consumption.

Because most of our products are low-end in the local market.

When local consumers reduce their high-end consumption, they will inevitably increase the consumption of low-end products.

In fact, the change of local footwear or sporting goods market is that high-end consumers tend to be low-end products. The high-end market share that originally belonged to local suppliers has begun to slowly merge into the low-end market, thus making the middle and low end market share bigger.

Our enterprises saw the opportunities brought by this market change, so they went out to participate in the exhibition.

He said.

"When the marketing channel is being reintegrated, if you can't get to know the new channel partners, then after the market is stable, you may have a hard time standing there.

The rule of the market is that the advanced entrant wins the opportunity.

He said.

This time, I find that many enterprises have changed this practice.

Salesmen will not only go to other exhibition areas to find customers, take them to their booth to see samples, but also go directly to the booth of local exhibitors, and directly discuss with local exhibitors.

Because these exhibitors may also become their customers. "

The manager said.

"Some enterprises did not buy the booths. They just went to the exhibition, the purpose is to visit old customers, understand their current situation, get the latest market information, and maintain hospitality relationship.

I think that at this time, the most important thing is to keep the old customers' orders.

Reporters learned that PEAK, Hongxing Erke and other enterprises in the Munich sporting goods exhibition has done enough brand publicity work, they not only specially installed their own booth, but also through various ways to promote their own brand.