The Underwear Industry Is Wearing "Cold Proof Underwear".

It is understood that the industrial chain of grain and Rao has become a "magic weapon" under the financial crisis. A batch of enterprises shutting down last year are small workshops without independent R & D capability.

Gu Rao has a large number of advanced computer embroidery equipment in the world, and is constantly upgrading. It has been leading the trend of underwear production in China for a long time.

The chief official of Gu Rao town government told reporters that the financial crisis is also an opportunity to re shuffle for Gu Rao.

Moreover, compared with Yiwu, Wenzhou and other places, the textile and clothing of Gu Rao has the most complete industrial chain, from spinning, weaving, printing and dyeing, design, production, sales and other links are more complete.

Large to fabric, padding, sponge, small to lace, buckle and so on, can not be purchased from the home of the grain Rao, a phone can serve door-to-door, provide a good external environment for the development and growth of enterprises.

The lack of R & D capability will be eliminated sooner or later, and the closure of small workshops will alleviate the "difficulty in employment" of large enterprises, so that large enterprises can further develop and form a driving effect.

Zhang Weiwen, chief executive of the company, said that opportunities in crisis are bigger than crises, so we must seize opportunities.

In the face of the financial crisis, Wen Wu industry has achieved "rapid response", updating 5000 varieties every month, and actively obtaining "international brand certification" such as "responsible suppliers".

General manager Zhang Weiwen believes that the competition of textile and garment industry is the competition of regional clusters. In Gu Rao, Shantou and Chaoshan area, the information flow, capital flow and logistics of textile industry are relatively perfect, and the key lies in mutual support, cooperation and common development.