President Of China Textile Association: 09, The Cold And Cold Signs Of Textile Industry Will Continue.
No one can predict whether the global economy will sink to the bottom in 2009 - this is a vague judgement of many economists. People prefer to imagine the economic situation more "gloomy", so that it may increase the precautionary force in the industry early warning.
Yang Donghui, vice president of China Textile Industry Association and President of China Textile Association, held a series of recent industrial meetings, emphasizing more than once that home textile enterprises should strengthen confidence, deal with risks, pform and upgrade, and develop steadily.
In the spring of 2009, China's home textile enterprises will enter a relatively low season, coupled with the continued "frost", the pressure of domestic textile enterprises will increase steeply. "Enterprises must grasp the compass of operation, clear up their thinking and look into the future, and the more critical they can be, the less deviations they will have." Yang Donghui said in an interview with this newspaper.
It's even harder to think.
"The decline in real estate and home furnishing industry in 2009 will have a more real impact on home textile companies." Yang Donghui said, "the home textile industry needs to be more positive and prudent in dealing with the market."
The 2008 signs showed that China's home textile industry as a whole has not been materially affected. At the functional Home Textile Forum, all the entrepreneurs attending the conference said that the profit margin of technology home textiles remained at about 20%, and Tianjin's Jianlong textiles even appeared to be out of stock; the sales of Jiangsu dream orchid group maintained an increase of about 20%, and the export sales also increased by about 30%; the Shanghai dinosaur spinning December sold a single store in the Oriental Plaza for up to 10 million yuan; the Zhejiang new home textile new store was promoted 5 million yuan on the 6 day.
On the face of it, such a strong and hot sales situation seems to be a good thing, at least to illustrate that home textile enterprises have great brains in the expansion of terminals and use all their skills. But this does not explain the spring of the whole industry.
A group of small and medium-sized home textile enterprises and foreign trade enterprises are still struggling on the edge of the difficulties. Some foreign buyers are worried about the safety of the supply chain, and begin to pfer the remaining orders to suppliers that are qualified for "large and reputable" conditions. Many processing enterprises in Hangzhou are at the edge of difficulties.
2009年這種陰冷的跡象還將延續(xù)。
A few years ago, Yang Donghui repeatedly stressed the sense of crisis in the "five cold five hot" and "cross policy". He focused on guiding the development of enterprises from the aspects of "cold production capacity, thermal technology, cold processing, hot brands, cold and high consumption, heat saving, cold homogeneity, thermal innovation, cold friction and thermal harmony".
Yang Donghui said that the home textile industry is still running in the environment of "double high" (high cost and high risk). It is the key to enhance the core competitiveness of home textile enterprises that enterprises should make timely strategic adjustment and attach importance to and enhance their soft power.
He hoped that the home textile enterprise's life field, decoration environment and sales service would be creative, create new markets and create new demands through creativity, carry out green competition, energy conservation and emission reduction, and nurture social activities, and implement the social responsibility system of the textile industry, CSC9000T, conscientiously fulfill the social responsibility building; display the personality characteristics of the enterprises, take the road of characteristic and individualization; effectively manage the brand, locate the brand culture well, match the market positioning and the positioning of the consumption figures; and build a cohesive, appealing, infectious, executive and innovative management team.
"2009 is an important year for the development of home textile industry. It is hoped that enterprises will adapt to the new situation and new changes in the industry, adjust their development ideas, formulate long-term strategies, and strive to win the initiative in domestic and foreign market competition." Yang Donghui said with earnestness.
Difficulties do not mean that there is no hope of survival. As a domestic textile businessman, facing the severe economic situation, it is not a passive waiting. The best way is to meet difficulties and turn difficulties and challenges into experience and opportunities. We should regard this adjustment as a chance to win new life and a chance to win in the shuffle.
"The state invested 4 trillion yuan to stimulate domestic demand, and 10 measures were introduced to stimulate growth. These are the favorable external environment for the development of home textile enterprises, and they are also the key measures to boost confidence. " Yang Donghui said, "for home textiles itself, in 2009, wedding home textiles, home textiles for infants and young children, functional home textiles will become a new growth point."
Statistics show that the number of Chinese marriages is nearly 15 million each year, with the consumption of 2000 yuan per household for household textile products, the wedding market has a consumption potential of 30 billion yuan, and there are other consumer space such as gifts, daily life and so on. In particular, the advent of the post Olympic economic era accelerated the surge in the consumption of wedding home textiles.
The development of functional home textiles has become the development trend of the world's home textile industry. Functional home textiles can not only meet the needs of the products themselves, but also provide people with health, safety, comfort and environmental protection. The additional function of home textile products has become a hot point of consumption, such as functional pillow and antibacterial towel quilt, which have been accepted by more and more people. People are willing to rest at the same time to get safety and health.
如何穩(wěn)健經(jīng)營
"Independent innovation is the only way for China's home textile industry to achieve leapfrog development and enhance the competitiveness of the world." Yang Donghui said, "under the influence of financial disadvantage, innovation is particularly important."
Through years of unremitting efforts, home textile enterprises have accumulated valuable experience in independent innovation and formed a relatively perfect innovation mechanism. "In the future, we will continue to intensify our efforts in the following three aspects to achieve greater breakthroughs.
First, we should build a more dynamic and innovative organization and become the common pursuit of all staff, so that innovation will become the eternal theme of enterprises.
Two, we must vigorously promote independent innovation characterized by economy, recycling economy, clean economy, safe economy and efficient economy.
Three, we must continue to promote the independent innovation of home textile technology, consolidate and expand the leading edge of China's home textiles in the same industry, and win glory for China's national industry. Yang Donghui said.
在他看來，在關(guān)鍵時(shí)期，家紡企業(yè)堅(jiān)守“品格、品質(zhì)、品牌”最為重要。他分析認(rèn)為，品格是提升品質(zhì)，塑造品牌的前提。人格品行的好壞就是產(chǎn)品品質(zhì)的好壞，就是品牌形象的好壞。企業(yè)員工優(yōu)良品格可以通過生產(chǎn)、消費(fèi)等活動傳遞到消費(fèi)者中，給他們帶來的是對產(chǎn)品品質(zhì)和企業(yè)品牌的享受。
Quality is the basis of brand participation in market competition, and brand takes product as the carrier. Without good quality to protect, the brand can only be empty talk, nor can it be recognized by consumers. Brand is the core of enhancing product value, and quality and character are the key to brand development. High quality products can give consumers a high quality enjoyment, and produce a high brand evaluation, such as "Mercedes Benz" brand in the hearts of people in the luxury of high-end, exquisite workmanship, excellent quality and so on.
堅(jiān)持“三品合一”，才能把企業(yè)文化建設(shè)全面，才能把企業(yè)文化建設(shè)提高到一個(gè)新的高度。另一方面，企業(yè)更要抱團(tuán)“過冬”，正所謂“協(xié)同作戰(zhàn)”。歷史發(fā)展表明，各行業(yè)中第一集團(tuán)軍的競爭，已不單純是企業(yè)的競爭，而是影響行業(yè)發(fā)展及企業(yè)自身生存的關(guān)鍵行為。
Shandong Futian, Xiying gate, Yaguang can be called a paragon of cooperation in the industry. In the eyes of the general public, the three business owners of the competition are very close friends. They have information to communicate with each other, have problems to discuss with each other, and know each other's business development, technology, equipment and market.
This spirit of synergy has made the three enterprises benefit from the information pformation of the international market, leading the development of the industry. On the contrary, some enterprises are closed to the outside world, do not exchange with the industry, even do not allow the same industry to visit the enterprises, and regard their peers as rivals. This narrow concept leads to the direct consequence of the shrinking of enterprises.
"Home textile enterprises can grasp market competition from different aspects such as urban, rural and other aspects in terms of functionalization, fashion, personalization and so on. Comrades in the same line of action should cooperate and win together, develop in an all-round way, effectively improve the social status of enterprises and industries, and enhance the overall competitiveness of the industry. Yang Donghui emphasized this.
Editor in chief: Xu Qiyun
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