Dow Textile Fiber Division Co Operates With Paige Cowboy
As one of the market oriented business departments of Dow Chemical Company, Dow textile fiber division has always been in the forefront of fashion and technology, constantly promoting innovation in the textile industry, breaking rules and leading the trend.
A few days ago, the Dow textile fiber division worked with Paige high-end jeans to apply the new generation of Dow XLA elastic fiber to the limited edition "Paigeaholic" jeans. Dow XLA is the world's first and only one elastic fiber based on olefin technology. Its excellent performance has created unlimited possibilities for special treatment, durability and comfort of denim, and has achieved a series of major breakthroughs.
The inspiration for "Paigeaholic" jeans comes from the recently released movie "Confessionsofa Shopaholic". The film is co produced by Touchstone Pictures and Jerry Bruckheimer Jerry (Films Bruckheimer), and is starred by Ira Fischer (Isla Fisher). The limited edition jeans are made of top fabrics and Dow XLA elastic fibers. They are not only excellent in version, but also difficult to fade and take shape. In addition, the label of "Paigeaholic" jeans and the logo inside the shop have adopted the logo of "Shopaholic" movie, which is very unique.
To encourage people to try and buy this pair of jeans in the store, all customers trying on "Paigeaholic" can get a free shopping voucher confession movie ticket. Paige is still on the company's homepage while holding shop promotions. Www.paigeusa.com A mini website called "Paigeaholic" was released, and a small gift of "Paigeaholic" was distributed through various fashion websites and blogs.
From the world-class jeans factory to the internationally recognized fashion brand, the Dow textile fiber division has been working with the main manufacturers at all levels of the supply chain to expand the share of Dow XLA elastic fiber in the jeans market. HolidayWatson, director of global public affairs and brand communication at Dow textile fiber division, said: "this time, Dow and Paige high-end cowboys have successfully launched" Paigeaholic "jeans.
This fully demonstrates that Dow textile fiber division has taken a strong market oriented strategy and has directly linked with our partners to participate in the whole process of value chain. Finally, we built a very good type of jeans to meet the needs of consumers. The significance of such cooperation lies in the impact on other world leading brands, which will encourage more brands to use Dow XLA fibers and bring different values to the market.
Paige jeans designer Paige Adams-Geller said: "Paige jeans can appear in a confession of a Shopaholic, and starring Ira Fischer has always been very fond of our products from the beginning of the brand. All these things excited me.
The inspiration for Paigeaholic jeans comes from Fischer's unscrupulous character. When Disney invited us to cooperate with the film, we were all very excited and decided to work together with Dow XLATM to create a sexy and durable jeans for all shoppers to promote the campaign.
Dow XLA is a high quality elastic fiber based on olefin technology. Its excellent performance enables designers to free their creativity and achieve the goal of breaking rules and creating trends. Dow XLA fiber can be fully integrated with any fabric, bringing unmatched fit, comfortable touch and longer shape retention. In addition, Dow XLA has excellent heat resistance, and can withstand all kinds of harsh chemical treatment, creating many unprecedented results.
In the past, there were many restrictions on the production of denim clothing, and the emergence of Dow XLA fibers enabled us to create bleaching, stone washing, old printing and other innovative processes on the basis of no damage to the original elasticity and comfort. The Dow XLA fiber can be perfectly integrated with the basic cotton fibers, so as to keep the pure cotton touch while providing comfort, breathability and elasticity for the clothes.
Dow XLA elastic fiber is not only highly praised by designers, but also the first choice of textile and garment manufacturers all over the world. In the factory processing process, Dow XLA fiber can increase the width of the fabric, increase the clothing production, and almost no process restriction.
With Dow XLA, the factory using the tie dyeing equipment can process warp elastic fabric, which eliminates the trouble of yarn entanglement and does not require additional operation of the shaft. In addition, Dow XLA enables the factory to achieve mass processing and maintain excellent color stability.
Editor in chief: Xu Qiyun
- Related reading
Nantong'S Textile Industry Has Broken Down, Declining Rumors, Rising Against The Market
|- Hat | Wenzhou Clothing Follows The Wind To "Go To The Countryside"
- Hat | Garment Buyer Order Outflow
- Shoe material excipients | The Qualified Rate Of Leather Products Is Only 3%, And The Quality Should Be Improved.
- Hat | Textile Industry Revitalization Plan
- Hat | On The Two Sessions, The NDRC And The Ministry Of Finance Responded To The Textile Industry'S Concerns.
- Hat | Jiangxi Strictly Protects Leather Industry
- Hat | Taking The Road Of Innovation And Development Under The Crisis Of Leather Industry In Xinji
- Hat | Lixian County Fur, Leather And Environmental Protection Take The Road Of Sustainable Development
- Shoe material excipients | Global Crisis Hits Traditional Carpet Industry In India
- Hat | Haining Warp Knitting Industrial Park Relies On Science And Technology To Create New Hope For Textile Enterprises.
- Hangzhou Quarantine Bureau Innovating Service To Enterprises Strictly
- EU'S Ban On Two Methyl Fumarate Shoes Should Be Cautious
- Nantong'S Textile Industry Has Broken Down, Declining Rumors, Rising Against The Market
- Leather Industry 315 Consumption Cap Picking "Rights Protection Is Difficult"
- Japan Develops Spacesuit Technology To Develop Garment Industry
- Tentative Plan For Restructuring Of Wenzhou Synthetic Leather Industry
- Guangxi Guigang Develops The Leather Industry And Saves The Environment And Efficient Road.
- Pakistan Leather Industry Proposes New Export Tax Rebate Policy Disputes
- New Spring Shoes Listed Collective Price Increases
- "Zhang Jian" Cup 09 Years China Home Textile Design Competition Starts