"Cool Mouse" Is Suspected Of Counterfeiting Children'S Clothing.
Recently, a reporter received a report from the readers, claiming to have six production bases, and dozens of Chinese and American design elite children's wear brand "cool mouse" suspected of fraud. After many days of unannounced visits, the reporter found that the brand name of the children's clothing was more than 300 franchisees in the whole country. It was actually produced by the manufacturer who bought other brands of children's clothing from Bai Rong World Trade mall and changed it into a "cool mouse" logo in a small workshop. At present, Beijing's business sector has been involved in the investigation.
Cool than mouse is a joint project of Beijing Changling Changsheng investment consultant Co., Ltd. (hereinafter referred to as Chang Ling Chang Sheng). Besides cool mice, the company also has two affiliate projects: love underwear and colorful children's house.
At the beginning of February this year, Yang Yun (a pseudonym) saw the advertisement of "cool mouse than children's wear guild hall" on TV. It was very tempting. Later, she came to the headquarters of the cool mouse in the West Third Ring Road north of Haidian District, and visited the exhibition hall of the cool mouse clothing. "The price of clothes in the exhibition hall is between 10 yuan and 20 yuan, and the quality is very good. And the company promised that once the contract was signed, we would take the goods at ninety percent off of the market price, and the profits would be great. Who could not? " Yang Yuncheng: "at that time, there were many other people in the showroom. They all felt good. Everyone signed the contract."
After paying a deposit of 8000 yuan, Yang Yun returned to Guizhou. Soon, she remitted 100 thousand yuan of cash to a company's private account and became an agent of a city in Guizhou.
In February 19th, after receiving the first sale of a cool mouse (after delivery of the franchise fee), Yang Yun immediately became dumb: the shipment list says that the total price is 18 thousand yuan. According to the ninety percent off take charge, it will have to sell 180 thousand yuan. Yang Yun took out one of his small jackets and said, "the price of the clothes is obviously higher than that in the exhibition hall. The price of the clothing is 50 yuan, so the market price will have to be sold to 500 yuan. Moreover, the goods are completely different from the goods in the exhibition hall. The quality of the clothes is very poor, the packaging is poor, and many clothes are dirty and damaged. "
Yang Yun's shop in a shopping mall, shopping malls responsible person saw these clothes, feel the quality is too bad, do not allow Yang Yun to bring goods into the mall. She was forced to do so. In March 5th, she came to Beijing headquarters to ask to terminate the contract. Chen, the head of the company, agreed only to replace the goods and refused to terminate the contract.
When Yang Yun examined the goods carefully, he found a doubtful point. The stitches of the stitches on the clothes were not uniform, and there were two kinds of color lines and other empty stitches on the logo. "It feels like cutting off other people's trademarks without cleaning up the thread." The clothes with interlayer must be on the outer side of the sleeves, indicating that the sleeves are stitched and then sewn up. Yang Yun said: "if we want to sew up the trade mark, we must dismantle the sleeves and stitch them from inside."
Cool than the other franchisees of the mouse, it is often found that the neckline of clothing is the trademark and tag of the cool mouse, and the cuffs and other places are other brands.
The quality and style of the underwear displayed by the cool mouse in the headquarters exhibition area are very good, which is quite different from the goods received by the franchisee.
加盟商發現疑點
The source of goods is Bai Rong World Trade mall.
According to the clues provided by the insiders, 12 noon, the reporter came to the "cool mouse" place of purchase with the identity of the purchaser. After consulting several merchants, Wang Xiguang, a pseudonym, was found.
Wang Xiguang said that cool mouse was his regular customer and he started to supply from last year. "They are doing a good job now. They will come to 100 yuan every day for about 70 thousand yuan, each time they send a business car to pull the goods, and they have to pull one or two times a day."
As for the inside of the cool mouse, Wang Xi Guang knew everything: "they did not do it by themselves. They secretly cut the trademarks of other brands in the storehouse and changed their trademarks. Many brands in our store have received them. Our goods are generally low priced from Guangdong and Fujian. They are not big brands. They will not pretend to be famous brands, so there is little risk.
Wang Xiguang also provided some cool business stories: "they took pictures of our children's clothing and spread them to the Internet. The franchisee just ordered the products online, and the cool mice sent them to fax to order." Then he took out the order form, which was faxed by fax on the same day, which marked the number, color and quantity of the more than 30 items. Wang Xiguang said that the price of a dress is 10 yuan to 20 yuan, and the price of a cool mouse is about 30 yuan to 40 yuan to the franchisee, and the market price is determined by the franchisee himself.
女采購員曝制作流程
At 12 noon, a female purchasing agent from a cool Mouse arrived at the store. The reporter talked with her about the identity of the dealer in the children's clothing shop. She revealed the inside story of the cool mouse: "if you want to start such a shop, you need at least two million. First, you should advertise in the TV stations, newspapers and magazines all over the country. We have been in operation for many years, the company has more than 70 employees, professional distribution, customer service, procurement personnel. She also stressed that there should be special slippery customer service personnel to block those "wrangling" franchisees.
"The goods in our exhibition hall are generally good. If the franchisees ask for the goods in the progress department, they will excuse them. Our storehouse separates franchisees from picking points and processing punctuation points. There must be some distance between them. Otherwise, it will be easy to help. After the goods are shipped back to the warehouse, the collar and the tag of the clothes are cut off first, and then the sewing machine is used to sew the trademark of the cool mouse, plus the tag. It costs 5 cents to make a brand name tag than a mouse. It needs more than a dozen people to divide into groups, including scissors, labeling, repackaging and registration. The division of labor is very fast. We can make thousands of cool mice brand clothes every day.
When the reporter asked whether he could go to "observe and learn the scriptures", the other party's face changed quickly and refused. "We can't even bring in the staff, so how can you get in? Absolutely impossible." At 1 in the afternoon, two other employees of the cool mouse came to the store and took the goods away. There were about two large bags of clothes, about 30 pieces.
Other brand tags that have been replaced. Processing point from Haidian to Daxing
According to the address provided by the franchisee, the cool mouse processing point was located at the six Li Tun in Haidian District. At 12 a.m., 9 o'clock, the reporter came to the location of the cool mouse warehouse, but found that the hospital was empty.
Mr. Wang, the owner of the warehouse, said that last year he had rented the Treasury to Changling, and the management of the company refused to enter the house.
During the Olympic Games, Mr. Wang checked into the storeroom and forced entry into the storehouse, and found that more than ten women workers in the warehouse were changing the standard. "More than 1000 square meters of the warehouse is on the left side of the warehouse, where the franchisee chooses the goods.
In the right warehouse, sew the goods on their own labels and classify them on the ground on the right storeroom.
On the wall on the left side of the storehouse, the number of all goods is still attached.
The warehouse on the right has several large lights to increase the brightness of the warehouse.
Beside the big warehouse, there is a gallery of goods that are cooler than the mice. They are beautifully decorated.
Mr. Wang said: "when the general franchisees choose the goods, they go to the exhibition hall to see the number, and the workers go to the storehouse to order the goods."
Mr. Wang said that after he discovered these irregularities, he no longer rented the storehouse to the other party. In October last year, the processing point was removed.
12 at 3 p.m., the reporter came to Kuryo Masamori, said he wanted to join, hoping to see the goods in the warehouse, but the other insisted that it was necessary to sign a contract to see the goods.
At 4 p.m., a franchisee provided the latest warehouse address: No. seven, No. 24, Xing Shun Industrial Zone, Xihongmen, Daxing District.
The reporter found the cooler than the rat's storehouse. The warehouse door sign said: "Long Ling Chang Sheng Refco Group Ltd logistics center".
From the door of the gate, a business car can be seen in the hospital. The iron door is uncovered. The notice is written on a piece of white paper: the warehouse is heavy, the non staff members are strictly prohibited from entering, and the staff members are strictly prohibited from carrying them in.
On the walls of the storehouse are posters which are cooler than rats and love underwear.
When the warehouse was empty, the reporter sneaked into the hospital and pushed the open door to open a door. Only 4 female workers were working near the workbench, bagging the clothes that had been changed, and a male worker was doing the registration, and according to the number of the customer's order sheet, it was convenient for women workers to classify them.
Subsequently, reporters were found to be able to evacuate the warehouse quickly.
銷售價高出進價數倍
It is understood that at present, there are more than a dozen cool mice stores in Beijing, and new people continue to join.
At noon on the 13 day, customers visited the shop in the more than 10 square meter shop at the red temple store.
The boss said, "cool mouse is an American brand. It's famous. There are more than 10 stores in Beijing.
My store opened last year. It's a good business. It can sell 30 pieces a day. "
In this store, the price of jeans for X-363 is priced at 75 yuan, while in the hundred glory World Trade mall, a model and the same style trousers are marked "Jun Jie Jie". The price from the wholesale market is 4 yuan, 72 yuan each and only 18 yuan each.
Ms. Zhang, who buys a cooler than a rat's coat, said she bought it for her 5 year old daughter.
"She likes the mice on this brand.
This brand is a little expensive, but I think it has its own store, and the owner said it was a famous brand in the United States, so I felt relieved to buy it.
When she was told that the cool mouse was a replacement product, Ms. Zhang could not believe it: "no way, I have bought several pieces. I never doubted.
How can they deceive consumers like this? "
Ms. Zhou, a shopkeeper in Haidian's cool mouse shop, said she joined in April last year, and the clothes are selling well, but the price is too high and the profit space is too high.
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