Shaoxing Textile: The Road Of Upgrading Traditional Industries

In recent years, the company has been exporting good news. In January this year, the company achieved export of 25 million US dollars, up 5 times compared with the same period last year.

It's hard to believe that it took Bei Lisheng only 5 years to pform from textile to liquid crystal.

Wang Guangrong, chairman of "Bailey Sheng".

In February 2004, Wang Guangrong, who was a textile business, founded the Zhejiang Bailey Technology Co., Ltd.. After trying several industries, he finally chose the LCD screen industry, and developed the most advanced TV technology in the world by LCOS.

In 2007, the company's sales volume was 270 million yuan, and it increased to 1 billion 135 million yuan in 2008.

Last November, he shut down the textile factory on which he started to build, and took advantage of the 17 acres of old plant to prepare a new electronic project.

"This year we will invest 4 to 500 million yuan in the field of electronics. If this goes well, the company expects sales to reach 3 billion yuan this year."

Wang Guangrong said.

Sun Yonggen, chairman of Tiansheng holding group, has always been confident of the textile industry. The annual investment in fabric research and development is up to about 10000000 yuan.

In 2006, he took the lead in cashmere spinning and other high-end textile projects, so that the enterprise's wool spinning capacity exceeded 8 million meters, and the added value and profit rate were far beyond the level of the same industry.

Located in the sample room on the six floor of Tiansheng group headquarters, Cauchy Industrial Zone, Shaoxing County, the high quality textile samples are amazing.

"I haven't been to the textile city for several years. I went there three times this year, and I found that many of the former cloth owners have come back. Now the enterprises are living on orders, and the inventory has been basically digested. Once the situation improves, the ready will seize the opportunity, especially through the survival of the fittest in these years, a group of adherents will eventually become the winners of the market."

Sun Yonggen said.

In April last year, Fengyi group, which had been producing home textile products, gave up OEM and shifted from production to brand marketing.

The company invested 100 million yuan in partnership with Hongkong shark international group.

For half a year, Zhejiang shark home textile has set up more than 100 stores in 22 first tier cities in China.

"Fengyi", as a manufacturing enterprise, although well done, downstream industries and sales are always controlled by people, so it is difficult for enterprises to have much room for breakthrough. But now we control the terminal, the core competitiveness of enterprises has been greatly improved.

Feng Yi group, a responsible person said.

But the practice of Wang Guangrong, Sun Yonggen and Tian Jianhua proves that technology driven can pform the traditional industries from low technology and low added value to modern industries with high technology and high added value.

In fact, there are many ways to pform and upgrade the textile industry. The most important thing is that the direction of pformation must be in line with the new trend of industrial development and evolution, so that we can find our own "blue ocean".