The Development Of Leather Industry In Quanzhou From A Rational Perspective
Since the beginning of the Spring Festival in Quanzhou leather shoes enterprises after the spring festival start rate of 92%, has aroused widespread concern. In this economic winter, the leather and shoemaking industry in Quanzhou has won gratifying achievements. At present, the export situation continues to deteriorate, the impact of the international financial crisis continues to deepen, the development of the footwear industry stagnation, the upstream leather industry is very difficult. Guangdong has been hit most seriously. Some international companies are beginning to choose the way to pfer orders, and Quanzhou is their choice.
Taking the advantage of order pfer, Quanzhou has sniffed the breath of spring, although the financial crisis has brought a great impact on Quanzhou's local shoe making enterprises. Last year, due to the downturn in the downstream footwear industry, the leather industry in Quanzhou had a significant decline, with small businesses falling by 40% to 50%, while large enterprises generally declined by about 20%. "Many companies are already on the brink of bankruptcy. However, the pfer of orders from Guangdong to Quanzhou undoubtedly set a "stimulant" for tanning enterprises.
In March 7, 2009, the two giants of Adidas and Reebok inspected several enterprises in Quanzhou. Heiner, President of Adidas, led the tour in person. Before that, although the enterprises in Quanzhou had OEM for Adidas, their OEM manufacturers were mainly distributed in Guangdong. With the spread of the world financial crisis last year, Guangdong's shoe industry suffered heavy losses, and many enterprises had already closed down, which made Adidas have to re find the label enterprises. From the perspective of the whole industry chain, Haina is very satisfied that it will pfer a large number of orders to Quanzhou. Haina's position made Quanzhou shoes and leather industry see new hope.
After that, good news from Quanzhou continued, and the influence of international institutions was introduced into the domestic market. Recently, U.S.POLOASSN, a US polo sports regulator with a history of over 100 years, has formed an alliance with Quanzhou enterprises to jointly develop China's domestic market with relevant brands. At present, the products under the unified management of the US Polo Association involve men's clothing, women's clothing, leather goods, travelling bags and so on.
Quanzhou shoe enterprises act as an important way to graft their resources abroad. It seems more feasible today that the impact of the international financial crisis continues to deepen. Because China is the largest consumer market in the world, it is a big cake of international brand dream. When foreign brands enter the Chinese market, they must first face the process of localization. Finding mature partners is the first choice. The successful development of the domestic market of the downstream footwear industry has laid a solid foundation for the development of the leather industry and alleviated the downward trend of the leather industry.
It is undeniable that Quanzhou has seized the golden opportunity for the pfer of orders from the international giants. But at the same time, we must see that these international giants are very strict about the quality and environmental protection requirements, while some of the shoe manufacturers in Quanzhou are unable to meet their requirements with the current technology and management status.
It is destined that if Quanzhou wants to get a piece of cake in the pfer of orders, we must have a clear understanding of the environmental standards of the products, strengthen management with a positive attitude, improve product quality and narrow the gap. That is the best policy.
Editor in chief: Xu Qiyun
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