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    Shaoxing Began To Pform Under The Textile Crisis

    2009/4/2 0:00:00 20

    With the emergence of the global economic crisis, the textile industry has encountered unprecedented difficulties and challenges.

    As a major textile city in China, Shaoxing has already been affected by the current storm.

    A region that regards the textile industry as the "mother industry" of the local economy, a region that aims to build itself into an international textile capital and a modern business city, has begun to pform from inside to outside.

    Improving the creativity of Chinese textile and garment enterprises is the most urgent need to overcome the current difficulties.

    To this end, relying on improving the contribution rate of science and technology and the contribution rate of brand to speed up the pformation of the mode of industrial development, and speed up industrial upgrading and structural adjustment have become the consensus of local governments and enterprises.

    Driven by clothing, home textiles and other industrial chain terminal products, the textile industry of Shaoxing county has been trying to make a "two venture" towards a creative industry.

    For a long time, due to the weak sense of independent innovation and the weak ability of independent research and development, many textile enterprises have mainly imported and imitated products. The production of low quality and homogeneous products makes the products lack core competitiveness and is often in the international low level.

    In view of the advanced countries and regions such as Italy and France, due to the importance of the design and development of textile fabrics and the construction of their own brands, they have won high profits in line with the outstanding advantages of high quality, full function and fashion.

    All of these are closely related to their large number of high-level and innovative fabric designers.

    Data show that China's textile and garment industry employs 19 million 600 thousand people, accounting for 14% of the total number of Industrial Enterprises above designated size.

    But the personnel engaged in fabric design work only account for 1.5% of the total number of employees in the textile and garment industry, and the high level talents such as creative masters, design elites are even more scarce.

    Do not understand the printing and dyeing technology, do not know the fabric design after finishing, after finishing do not know about textile technology, plagiarism, rarely original.

    The quality of fabric design staff is worrying.

    Therefore, in order to achieve high added value of textile fabrics and achieve higher profit returns, and to establish the brand image of China's textile industry, we must enhance the capability of independent innovation and design. We must introduce and cultivate a large number of fabric designers with design creativity, market analysis and pioneering ability.

    Fabric upgrading, talent first.

    A Fabrics China China International fabric design competition aimed at promoting product innovation in China's textile industry has been launched again this year with the help of China Textile Information Center, national textile product development center and Shaoxing County People's government.

    This activity encourages the design and innovation of market oriented textile fabrics and pattern products, and advocates the product development concept combining fashion trend research with production practice.

    It is another important mission of the competition to explore talents and cultivate talents. The activities will continuously promote the growth of textile design professionals, stimulate more innovative inspiration, strengthen the combination of industry and design, and promote the continuous progress of the textile industry.

    As one of the most important textile industrial clusters in China, the participation and support of the Shaoxing County People's government has enabled many textile enterprises with large scale and above scale as strong R & D support to provide a solid industrial guarantee for the full integration of creativity and industry.

    At the same time, the holding of the competition will also speed up the commercialization and industrialization of the design results, and introduce more and more competitive products for Shaoxing.

    On the other hand, the cultural innovation awareness and advanced design results of the competition will also bring into the industrial cluster of Shaoxing, effectively enhancing the innovation capability and R & D thinking of the enterprises in the industrial cluster.

      

    In 2008, Shaoxing county has taken a solid step towards creating the "textile creative center".

    After experiencing an era of profit from production dividends, Shaoxing county is changing to the era of creative dividends in 2009.

    Editor in chief: Xu Qiyun

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