Leather And Textile Industry Should Also Take Into Account The Expansion Of Domestic Demand And Exports.

Industry's most influential "three exhibition week" - China International Clothing and accessories

China international textile fabrics and accessories (Chun Xia) exposition, China International yarn and yarn (Chun Xia) exhibition and China Fashion International were held in Beijing on Sunday.

Under the influence of the international financial crisis, how will China's textile and apparel export situation be? How will the textile and garment enterprises expand the international market in the future? This has become a topic of great concern during this year's "three exhibition week".

Among them, the total export of textiles was 65 billion 375 million US dollars, the total export volume of clothing was 119 billion 790 million US dollars, the growth rate was 16.60% and 4.10% respectively, and the textile export growth rate was 1.6 percentage points faster than that of 2007, while clothing export slowed down 16.80 percentage points.

Statistics show that, in 1~2 months, the added value of textile enterprises above designated size increased by 5.8% over the same period, with an increase of 16.7% in February, and the value of export delivery decreased by 8.1%, down 18.2 percentage points over the same period.

According to the China Textile Industry Association survey, nearly half of the export oriented clothing enterprises orders decreased by 30% over the same period.

Due to fierce competition, some garment enterprises in the Pearl River Delta region have ceased production and production, and the Yangtze River Delta region has taken most of the capacity pferred from Guangdong.

The rapid development of the industry has led to the popularity of the textile exhibition.

However, as the international financial crisis has spread to the real economy, China's textile and garment industry has encountered unprecedented difficulties. The international market demand has shrunk, textile and garment exports have been blocked, and the international orders in textile and fashion exhibition show a decreasing trend.

The nineteenth China East China Import and Export Fair, which has just concluded, shows this trend.

From the volume of pactions, the total turnover of the "China Fair" was 2 billion 240 million US dollars, down 39.06% from the previous one.

Among them, textiles and clothing products clinch a deal of 1 billion 245 million US dollars, down 32.47% compared with the previous one.

The exhibition area has been reduced from 110 thousand square meters last year to 100 thousand square meters, and the number of exhibitors has decreased from 1000 to more than 800.

Although many famous international brands are coming to the same place, the products are mainly concentrated in the middle and low prices, and the number of booths has shrunk by nearly 40%.

Domestic brands, which are mainly attacking overseas markets, have to adjust their competitive strategies to attract international orders with new designs and new materials.

The design of Peking Opera mask, Chinese character and dragon shaped pattern is very attractive in the exhibition hall of Haining leather city.

Many industry insiders admitted that faced with the current export predicament, the bottleneck of domestic clothing lacking of big brands is particularly prominent.

"Now our list is too much to do."

Gao Dekang, chairman of Bosideng, told reporters.

As for how to seize this opportunity, they have chosen to expand their brand against the trend.

Specific measures include the introduction of a new brand and the cultivation of high-end brand series at the end of 2008 and early 2009.

The proportion of domestic demand market will further expand in 2009, which is a reliable foundation for the development of textile industry to maintain stability.

Chen Shujin, vice president of China Textile Industry Association, said.

A few days ago, the state announced that the export rebate rate of textile and clothing increased from 15% to 16%.

At the same time, in order to expand the market, many foreign trade clothing enterprises will turn their attention to the domestic market.

Such a change has indeed earned people a lot of popularity, but behind this prosperity is also the hardships of enterprises.

Low price, good quality exports to domestic products, naturally bring benefits to consumers.

Despite the popularity, the textile industry feels more bitter.

Because of years of processing and production abroad, these enterprises have no reputation at all in the country, and the sales channels are even pitiful. Moreover, domestic stores generally do not allow sales of goods without brands.

So, the sale of products to the tail market to sell at a low price has become one of the few options that these foreign trade enterprises can choose.

The market is subdivided from product category, product grade, product function, product marketing mode, service crowd classification, service area segmentation and so on.

Enterprises will pay more attention to mining new markets, and product research and development will be more targeted.

Market segmentation does not mean that enterprises and brands will increase substantially. On the contrary, with the fine division, the effective demand narrowing of each demand interval, the competition will become more intense and the elimination is stronger. In this case, the acceleration of enterprise integration is inevitable.

The next two or three years will become the integration year of China's garment enterprises. Through the substantial integration of capital and brand, a variety of new business forms will be formed, which will link the upstream and downstream industries, forming clothing brand groups, apparel retail group and other new forms of business.

But will the international market really fail?

Is there really no future for export markets?

Insiders pointed out that while we must attach importance to the domestic market, we must not ignore the export market. Only by expanding diversified export markets and stabilizing export market share can we usher in greater room for development after the crisis.

Based on the global division of labor, it is impossible for the US and Europe to restore labor-intensive enterprises overnight.

If China's export-oriented enterprises are currently dependent on the US and European markets, in another sense, the consumption market of the United States and other developed countries also relies on the export of labor-intensive products from China and other developing countries.

Eating, wearing and using is a rigid demand. It is impossible for consumers to wear clothes because of the financial crisis, and more to reduce the consumption of luxury goods and choose products of low price.

On the one hand, although the overall demand for textiles and clothing in the US market is decreasing, there is still a large demand for cheap and good Chinese products. On the other hand, it shows that the international competitiveness of China's textile and clothing is still very strong with the increasing cost.

According to the latest statistics of the US Department of Commerce, in February 2009, the United States imported 48 million 118 thousand square meters of 222 kinds of knitted fabrics from China, an increase of 119% over the same period last year. The import of 347 types of men's cotton trousers was 1 million 671 thousand dozen, an increase of 71% over the same period last year. 348 kinds of imported cotton trousers were 4 million 390 thousand dozen, an increase of 53% over the same period last year.

Among them, the export volume of more than 1 billion U.S. dollars in the market reached 38.

The trend of diversification in export market is obvious, and the textile and garment industry is being established rationally.