Home >

Guangdong Department And Wenzhou Department Promotion Station

2009/4/3 0:00:00 28

??? 日本語 Fran?ais English 中文

"Yi Kang bought 298 yuan of shoes to send 268 yuan of shoes, promotional efforts are very great, we are under great pressure." at 11 o'clock yesterday morning, the manager of a big shoe enterprise in Zhengzhou, Wenzhou, sent the message to the chairman.

A promotional campaign aimed at grabbing more sales in the footwear market has been opened in some domestic cities.

The brand shoe promotion campaign, which is obviously fierce in previous years, is divided into two camps.

The first is the "Guangdong Department", mainly based on BELLE, Teenmix, Staccato and other brands. The main battlefield of the promotional war is the major shopping malls, equivalent to "positional warfare".

Another big camp is the brand "Wenzhou Department" which is mainly established in the commercial street, the brand of AOKANG, dragonfly, spider dragonfly, spider king, sun Tai and Jie Hao. Each of them has a sales promotion strategy.

Jin Xiaojie, chairman of the original Jie Hao group marketing vice president and now the store business of Oujie commercial space Co., Ltd., has just returned from Guangzhou and other places to inspect the market the day before yesterday.

According to him, in the past year, Wenzhou shoes enterprises, which are often promoted on holidays such as "51" and "eleven", have regularly promoted the promotion war this year.

He said, like the spring shoes, the previous practice is that we did not sell out this year and put it on sale next spring; but this year, in order to return the cash flow as soon as possible, everyone's ideas have changed. "Shoes of this season are all" clear "this season." therefore, in the stage of spring shoe sales close to the end, the promotion campaign of the footwear market is at risk.

In early March, Wang Zhentao, President of AOKANG group, discovered in Jiangxi, Fujian, Guangdong and Hunan that "the promotion battle of Wenzhou shoes is upgrading this year."

at home

market

There are at least 3000 stores in the company, which are taking the lead in this promotional campaign.

In the past few years, the investment in developing the market has been great.

In the same business district in many cities, Yi Er Kang often has several stores in the golden area, and has considerable advantages in the layout of sales terminals.

Therefore, "this Yi Kang launched a promotional war.

brand

They also keep up with them, "Jin Zhexin, chairman of Paul Knight shoes company, believes that the promotion campaign of Wenzhou shoes will eventually digest the inventory problems of various manufacturers faster.

It is understood that in this fierce promotional campaign, the major Wenzhou shoe brands have brilliant ideas.

According to the insiders, the "buy 298 yuan shoes and 268 yuan shoes" launched by the market in Zhengzhou and other places are almost 50 percent off. AOKANG's "3-7 discount" launched in Kunming and other places is very attractive to consumers. Some other brands even introduce the "super low price" of each pair of shoes "98 yuan".

These promotional measures have been greatly reduced.

Wenzhou

The stock of footwear manufacturers has revitalize the fund.

Responsible editor