Shoe Enterprises Actively Prepare For Foreign Trade Market
On the morning of March 30th, the factory worker Zhang Tianjun, who had been paid wages in Chongqing Yong Hua Shoes Co., Ltd. (hereinafter referred to as Yong Hua shoes), was excited.
Last year, he returned from Kaixian to work in the field. In February this year, he was lucky to be recruited as a worker by the Yong Hua shoe industry. He got the first salary just after a month's work.
At present, many small and medium enterprises at home and abroad are struggling with the impact of the global financial crisis. The Yong Hua shoe industry not only actively expands the talents, focuses on product technology innovation, but also speeds up the export volume, improves sales rate, and prepares to expand the market.
1300份慰問信" 收買人心"
Yong Hua shoe industry was founded in 2001. It is a rubber shoe light industrial enterprise. It is located in Kaixian Industrial Park, Chongqing. Its main business scope is low and medium grade footwear, regenerated rubber production and sales, rubber products, chemical raw materials (excluding dangerous goods), textile self produced and so on. In 2008, the output reached 12 million sets, and the output value reached 80 million yuan.
Turning to the impact of the current financial crisis on private enterprises, Yang Yong, the head of the company, told reporters without a vague explanation that, influenced by the global financial turmoil, customers are worried about falling prices, unwilling to store commodities, and lack of confidence in the market, and the staff and workers are unstable. He said that the impact of the international financial crisis on the world economy is significant and far-reaching, and that the market competition pattern is bound to undergo major changes.
Their enterprises have also been affected and faced enormous pressure. The company's orders are relatively reduced, and dealers are reluctant to use large amounts of cash to store goods. The sales of their products are greatly influenced by the market, and whether 1300 workers in the whole factory can be stable is an important weight for the survival of enterprises.
To this end, after the Spring Festival, the company sent a letter of condolence to all the staff members, "buying people's hearts" according to the requirements of "no layoffs and no pay cuts", and stabilized the mood of the workers. Meanwhile, during the Spring Festival, enterprises have recruited nearly 100 returning migrant workers to achieve their strategic objectives.
低價囤積原材料降低資金風險
In the production workshop of the enterprise, reporters did not feel the negative effects brought about by the financial crisis. In the workshop, all kinds of machines are roaring and intertwined. Workers are busy and busy with green space to make products.
"In the face of financial crisis, Yong Hua shoe industry is like going against the current and sailing backward. We need to stabilize customers outside the market, make flexible use of pportation and marketing strategies, actively reserve resources, and effectively avoid capital risks. "
Yang Yong told reporters that in order to minimize the impact of fluctuations in the market and do not affect production and sales, they raised a lot of money in the lowest price of domestic rubber and other raw materials. In Yunnan and other places, 120 tons of rubber and other raw materials were hoarded at the price of 1200 yuan per ton.
Last year, the price of domestic rubber reached the highest level of more than 9000 yuan per ton. If the high price hoarded raw materials too much, due to the impact of the financial turmoil, the market prices fell faster and orders decreased, which would easily lead to difficulties in the operation of enterprise funds. It is wise for them to store raw materials at a low price for effective operation of funds.
Yang Yong said, the commodities produced by enterprises are mainly targeted at the rural middle and low consumption market. In the use of funds, enterprises try to reduce the stock of some valuable materials and commodities and revitalize the flow of funds. Through the change of sales strategy, enterprises will extend the low-grade products to the vast rural market, which is very important to restore customer confidence.
According to the reporter's interview, the company's previous commodity packaging should be pported to the packaging company of Wanzhou for packaging. Now, it is directly packaged by Jinhai packing company of Kaixian Industrial Park, which reduces pportation costs, reduces the cost of goods and reduces the profit margin of enterprises. Relative to last year's profit growth, the company's relative reduction of 5% this year has little effect on the whole company.
研發新產品拓展外貿出口市場
The crisis is a turning point. The global financial turmoil brings crisis and brings new opportunities and challenges to enterprises.
"This international financial crisis has brought serious impact, but also brought opportunities for adjustment. Enterprises should turn passive into initiative, market oriented, speed up structural adjustment, strive to pform development mode, and effectively overcome the impact of crisis. "Yang Yong said:" all countries in the world are stimulating consumption, expanding domestic demand and ensuring growth to activate the market. This means that rubber goods will have more room for development in the rural consumer market.
In order to improve the competitiveness of products, the company hired high and new technology designers, hired 5 middle-level management personnel, and strengthened the development of new products and the development of sales market. In this way, the added value and technical content of the product can be improved. At the same time, according to the market demand, we should adjust the existing product structure, develop new products with strong market demand and profitability, and eliminate those products with no sales and poor economic returns. "
Reporters learned that Yong Hua shoe industry this year only on its production of spring and autumn shoes, rain and rain shoes and other 16 styles of products were developed. The price of new products has improved significantly compared with the original ones in function, quality and fashion, while the factory price has fluctuated between 3%, which has won the market.
Due to the saturation of traditional products and the new growth of enterprises, the Yong Hua shoe industry has directed the market to foreign export markets. In view of the relatively higher demand for people's living standard and the demand for rubber consumer goods, the government has encouraged all kinds of preferential policies, with the support of the county Party committee, the county government and various departments, the company has integrated resources, changed sales strategies, actively expanded export markets for foreign trade, and extended the domestic market to foreign countries, so as to increase market share.
India, DPRK, Nepal and other countries close to China's borders are especially suitable for the sale of Yong Hua rubber products. "Yang Yong explained that in order to expand the sales of the market, they dispatched personnel to the border area for investigation and research, and adopted the mode of" big customer driven "to carry out sales. Yang Yong said that as of now, the company's export orders have reached 2 million sets, and the company strives to break through this year's output value of 100 million yuan.
Editor in chief: Xu Qiyun
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