Can The Corporate Name Be Reported As A Whole And Be Registered As A Trademark?

The "character" part of an enterprise name, which is significant and does not conflict with the prior trademark rights, can be registered as a trademark.

On the contrary, it is not possible to be registered as a trademark.

However, for the purpose of corporate identity recognition, the applicant shall have a certain form of enterprise name as a trademark pattern as a whole in the application for trademark registration. As the three parts of the administrative division, industry characteristics and organization form of the name are non significant parts, it is not suitable for an exclusive use. Therefore, the applicant should give up his exclusive right when applying for these non significant parts. If the Trademark Office agrees with the applicant's declaration, the application for the trademark may be granted registration, and in the trademark notice and the trademark register, these non significant parts are not listed in the exclusive right scope.