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    Matters Needing Attention In Designing Trademarks

    2007/6/25 17:47:00 40815

    According to our law, some designs and labels are not allowed to be used for trademarks.

    (1) the characters, graphics and combinations of trademark design should have notable characteristics and are easy to identify; (2) the Chinese and foreign languages and the Pinyin of Chinese characters used in trademark shall be standardized; (3) according to the eighth provision of the trademark law, trademarks shall not be used with the following names and figures.

    It is the same or similar to the flag, emblem, or name of the international organization; it is the same as or similar to the "Red Cross" or "Red Crescent" logo; the general name and figure of the commodity; the quality of the commodity, the main raw materials, functions, uses, weight, quantity and other basic characteristics; and it has national discrimination; it is exaggerated and fraudulent; it is harmful to the socialist moral trend or other adverse effects; the name of the administrative division at or above the county level or the foreign place name known to the public. It is the same or similar to the national name, national flag, national emblem, military flag or medal of People's Republic of China;

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    How To Create Trademarks

    Trademark is attracting more and more attention from enterprises. How can we create trademarks? In France, the company spent $87 million on creating its trademark for nearly 4 years. The company employs a large number of experts in economics, sociology, psychology and aesthetics, and computer operation people to study the customs and language habits of more than 50 countries, and has screened tens of thousands of candidates and finally selected one. Let's take the example above to illustrate tha

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