Relevant Provisions On The Examination And Approval Of Advertising Business Activities Of Advertising Agencies

關(guān)于廣告經(jīng)營(yíng)單位廣告經(jīng)營(yíng)活動(dòng)審批的有關(guān)規(guī)定 廣告業(yè)在我國(guó)是自改革開放以來發(fā)展起來的一門新興起來的產(chǎn)業(yè)，屬于知識(shí)密集、技術(shù)密集、人才密集的高新技術(shù)產(chǎn)業(yè)，是我國(guó)第三產(chǎn)業(yè)的重要組成部分，其發(fā)展水平是一個(gè)國(guó)家或地區(qū)市場(chǎng)經(jīng)濟(jì)發(fā)育程度、科技進(jìn)步水平、綜合經(jīng)濟(jì)實(shí)力和社會(huì)文化質(zhì)量的重要反映，因此，國(guó)家工商局對(duì)廣告經(jīng)營(yíng)單位制定了相應(yīng)的資質(zhì)標(biāo)準(zhǔn)，這些資質(zhì)標(biāo)準(zhǔn)是對(duì)擬從事廣告活動(dòng)的企業(yè)和個(gè)人的基本資格要求，是廣告管理機(jī)關(guān)對(duì)廣告經(jīng)營(yíng)單位進(jìn)行廣告經(jīng)營(yíng)審批登記的重要依具，也是對(duì)廣告經(jīng)營(yíng)活動(dòng)進(jìn)行日常檢查的重要內(nèi)容，廣告經(jīng)營(yíng)單位在辦理執(zhí)照之前，需經(jīng)廣告管理機(jī)關(guān)進(jìn)行照前審批，廣告經(jīng)營(yíng)資格審批包括五大方面： 一、廣告經(jīng)營(yíng)主體 １、廣告經(jīng)營(yíng)主體資格審批： (1)是指企業(yè)注冊(cè)登記前的前置性審批，各類廣告企業(yè)從事廣 The business activities need to be approved by the advertising qualification before they can apply for business registration. "2" refers to the market access permission before the advertising agencies enter the advertising market, that is, after they receive the advertising business license, they can engage in advertising activities. (3) all kinds of activities need to be approved by advertising business temporarily within a year or so, and the temporary advertising business license can be obtained before engaging in advertising activities. The examination and approval of advertising content and advertising release form; 1, tobacco products and liquor products, strong spirits; 2 yuan of outdoor advertisements; 3 of them; 4) special products such as food, medicine, medical services, etc. 2, the qualification of advertising operators and the examination and approval basis of advertising business activities: (1) People's Republic of China's advertising law; (2) the "advertising management regulations" and "implementation rules"; (3) the qualification standards of advertising operators, advertising publishers and the norms of advertising management; 4) temporary advertising management; and 5 other advertising management laws, regulations, single regulations, normative documents and local laws and regulations. Food, cosmetics, printing, real estate advertising management methods; 3, advertising examination and approval procedures: the advertising examination and approval work is generally composed of four links, namely, acceptance, examination, approval and approval, and the procedures are all in line with the conditions for examination and approval; the approval process is generally completed within 7 working days, and the application for change and cancellation procedures are completed within 3 working days. (1) acceptance: the receiver is responsible for the regulations, policy interpretation, consultation documents, and certification materials. Such as: drugs, (2) review: verify the conditions and make suggestions; (3) review: the director shall check and approve the examination opinions after review. (4) the scope of examination and approval of advertising agencies and advertising activities: all kinds of advertising enterprises registered by the trade and Industry Bureau; all kinds of public institutions registered by the trade and Industry Bureau; the first instance of Sino foreign joint venture cooperative advertising projects and the establishment of their branches; outdoor advertising; (5)辦理廣告經(jīng)營(yíng)審批的基本條件，及應(yīng)提交的文件： ①內(nèi)資廣告企業(yè)，其中綜合服務(wù)型廣告公司指設(shè)計(jì)、制作、發(fā)布各類戶外廣告、代理電視、報(bào)紙、雜志、廣播廣告，產(chǎn)品樣本設(shè)計(jì)、印制、企業(yè)ＣＩ策劃，即有為實(shí)現(xiàn)企業(yè)一條龍營(yíng)銷企劃的能力； 資質(zhì)標(biāo)準(zhǔn)： 具有與廣告相適應(yīng)的市場(chǎng)調(diào)查、廣告創(chuàng)意、廣告制作、媒體實(shí)施、廣告效果測(cè)定、企業(yè)形象策劃和市場(chǎng)營(yíng)銷策劃能力的從業(yè)人員10人以上，必須大專以上學(xué)歷，其中廣告專業(yè)畢業(yè)生或藝術(shù)院校美術(shù)裝璜專業(yè)畢業(yè)生2人以上或大學(xué)本科畢業(yè)生3人以上； ②注冊(cè)資本不少于60萬元，其中購置的廣告制作、編輯、射錄像設(shè)備要占注冊(cè)資本的60％以上； ③經(jīng)營(yíng)場(chǎng)地總面積不少于100平方米； ④建立與廣告經(jīng)營(yíng)范圍相適應(yīng)的媒介部、制作部、業(yè)務(wù)部、策劃部等經(jīng)營(yíng)機(jī)構(gòu)，并在領(lǐng)取廣告許可證10日內(nèi)將機(jī)構(gòu) The establishment and staffing situation are reported to the advertising management authorities for record, and the four management systems, such as advertising acceptance registration, advertising contracts, advertising content files, advertising agencies, censors and so on, have been put into practice. In the 15 days after receiving the advertising business license, two copies of the above systems have been submitted to the advertising examination and approval authority for record; 2 full-time advertising examiners, who have been trained by the advertising censorship organ for short-term training and registered with the advertising examiners, can be employed. The standard of qualifications for the production and distribution of advertising companies is: the production and distribution of the products, the design, production and distribution of all kinds of outdoor advertising products, the design of samples, the printing and giving of gifts, the ability to produce and publish outdoor advertisements, and the advanced advertising media. 資質(zhì)標(biāo)準(zhǔn)： (1)具有與廣告經(jīng)營(yíng)范圍相適應(yīng)的市場(chǎng)調(diào)查，廣告創(chuàng)意、廣告制作、戶外廣告媒體發(fā)布，廣告效果測(cè)定能力的從業(yè)人員8人以上，必須大專以上學(xué)歷，其中廣告專業(yè)畢業(yè)生或藝術(shù)院校美術(shù)裝璜專業(yè)畢業(yè)生1人以上或大學(xué)本科畢業(yè)生2人以上； (2)注冊(cè)資本不少于30萬元，其中購置廣告制作設(shè)備，媒體的建設(shè)費(fèi)用要占注冊(cè)資本的40％以上； (3)經(jīng)營(yíng)場(chǎng)地的總面積不得少于50平方米； (4)建立與廣告經(jīng)營(yíng)范圍相適應(yīng)的媒介部、制作部、業(yè)務(wù)部、策劃部等經(jīng)營(yíng)機(jī)構(gòu)，并在領(lǐng)取廣告經(jīng)營(yíng)許可證10日內(nèi)將機(jī)構(gòu)設(shè)置人員配備情況報(bào)廣告審批機(jī)關(guān)備案； (5)建立廣告承接登記、廣告合同、廣告內(nèi)容檔案、廣告審查員等四項(xiàng)經(jīng)營(yíng)管理制度，并在領(lǐng)取廣告經(jīng)營(yíng)許可證15日內(nèi)將上述制度一式二份報(bào)廣告審批機(jī)關(guān)備案； (6)有專職廣告審查員1人，經(jīng)廣告審查機(jī)關(guān)短期培訓(xùn)， After the registration and issuance of the advertising examiner's certificate, it can be promoted to work; and 7, after obtaining the business license of an enterprise legal person, the advertising license must be handled at the same time, and no advertising business license shall be allowed to operate the advertising business. 二、中外合資合作型廣告企業(yè) 設(shè)立外方投資廣告企業(yè)除符合有關(guān)法律法規(guī)規(guī)定的條件外，還應(yīng)具備以下條件： １、合營(yíng)各方必須是具有一定規(guī)模的以廣告業(yè)務(wù)為主的企業(yè)法人； ２、能夠引進(jìn)國(guó)際的先進(jìn)技術(shù)和設(shè)備； ３、具有市場(chǎng)調(diào)查、廣告策劃和廣告效果測(cè)定的能力； ４、能夠在廣告策劃、創(chuàng)意、設(shè)計(jì)制作和經(jīng)營(yíng)管理等方面培訓(xùn)中國(guó)職員； ５、注冊(cè)資本不低于30萬美元，申請(qǐng)?jiān)O(shè)立分支機(jī)構(gòu)的外方投資廣告企業(yè)應(yīng)具備以下基本條件： (1)注冊(cè)資本全部繳清； (2)年?duì)I業(yè)額不低于2000萬元人民幣； (3)分支機(jī)構(gòu)所在地需有三個(gè)以上相對(duì)固定的廣告客戶，申請(qǐng)?jiān)O(shè)立外方投資企業(yè)由中方合營(yíng)者按規(guī)定程序向國(guó)家工商局報(bào)送下列文件： (1)申請(qǐng)?jiān)O(shè)立外方投資廣告企業(yè)的報(bào)告； (2)中方合營(yíng)者所屬主管部門的批準(zhǔn)文件； (3)設(shè)立外商投資廣告企 (4) the feasibility study report compiled by the joint venture parties; (5) the registration certificate of the parties to the joint venture; the letter of credit of the parties to the joint venture (6); the main production equipment, technology and the original certificate adopted by the company; (8) the notice management system; and the preliminary examination opinion of the local administration for Industry and Commerce (9). Three. News media units have the qualification standards for advertising business: the TV stations, radio stations, newspapers, magazines or editorial departments that advertise advertisements by television media, newspapers, radio, magazines and other news media: 1, mass media with direct advertising; 2, managers with suitable advertising scope, more than 3 technical personnel, undergraduate degree or above, including 1 people who have obtained professional qualification certificates for advertising, 3, business premises not less than 20 square meters, 4, full-time and part-time advertising examiners, 5, full-time financial personnel, 6, and advertising management system. Four, advertising limited liability company to apply for registration required to submit documents and certificates. 1, the relevant documents approved by the enterprise registration authority, 2, advertising business application, 3, project feasibility study report, 4, list of employees, photocopy of graduation certificate, 5, equipment list, purchase of equipment invoice or rental agreement of equipment. Five, advertising limited liability company to apply for change registration documents and documents required. 1, application for change of examination and approval by the enterprise registration authority, 2, business license, advertising license, 3, other documents and documents to be submitted when applying for change registration, six, handle the registration procedures of advertising limited liability company: 1, submit all the documents and documents examined by the enterprise registration authority, 2, the business scope approved by the advertising management agency, and 3, the enterprise registration authority, issue the enterprise legal person business license; 4 and advertising management agency issue the advertising business license. Grave