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    Who Is The Leader Of Chinese Brand "Oscar"?

    2008/1/2 17:33:00 41905

    The results of the "world brand laboratory 2007 (fourth) Chinese brand annual award" were announced in December 28th at the world entrepreneur annual meeting in Hongkong, which is known as "China brand Oscar".

    The 50 leading brands of China's economic stage, including international aviation, communications bank, Gome, Bosideng, Changhong, China Merchants Bank, holy elephant flooring, Furong Wang, Bao Ren shoes and XTEP, were selected as the "2007 China brand annual awards" in 2007.

    Tsinghua Tongfang made outstanding contributions to the 2008 Olympic project and won a special award for social contribution.


    The "China brand annual award" candidate brand is elected by the whole people. Readers and netizens participate in nominations through "world entrepreneur" magazine and World Manager website (icxo.com) and other mainstream cooperation websites.

    This election will highlight innovation, responsibility and leadership.

    The "China brand annual award" selection highlights the "sense of the year", emphasizing that the winning brands should have landmark brand events and outstanding economic benefits in the year 2007.


    The world branding laboratory is an international and professional brand research organization. Experts and consultants from the Harvard University, Yale University, Massachusetts Institute of Technology, University of Oxford, University of Oxford and other top universities in the world, Dr. John John, a senior teacher in the Department of marketing, attending the conference, "consumer research" editor, and global marketing expert, said: "customers are more important assets after land, capital, talent and technology. We must effectively manage the customers of enterprises and realize the value added of customer assets in order to increase the value of enterprises."


    Ding Haisen, chief executive of world manager group, editor in chief of world entrepreneur magazine and famous brand strategy expert, said: "according to" world entrepreneur "magazine, China occupies 5 of the ten largest listed companies in the world, and China Petroleum surpasses Exxon Mobil ranked first in the world. But in the Fortune 500 world ranking, Sinopec ranks the highest in the seventeenth place, while China Mobile ranks the sixty-sixth among the world's top 500 brands in the world brand.

    China's brand national team needs to be built, and the world status of Chinese brands needs to be improved.


    "As an international and professional brand research organization, the world brand laboratory has created many new ideas and tools for brand value assessment," said Dr. Ravi Dhar, Professor of management at Yale University and Professor Dole of Yale user observation center.

    In terms of Chinese brands, the China Brand Foundation should be co sponsored by the world brand laboratory and China's super brands to promote interaction and communication between Chinese brands and global users.


    Brand is a symbol of the economic strength of a country and region. In the 27 countries and regions selected by the world brand laboratory in the 2007 list of the top 500 world brands, the United States has 247 seats, accounting for 49%, nearly half of which become a well deserved brand power. France ranks second with 47 brands, while Japan ranks 43 with 43 brands.

    It is worth mentioning that China has 6 brands successfully selected into the world top 500 brand this year, and has become the eighth country in the number of selected brands.


    It is reported that the basic indicators of "China brand annual award" evaluation include "market share", "brand loyalty" and "global leadership". The world brand laboratory has followed the research of the most influential brands in the Chinese market throughout the year, and finally launched the "China brand annual award".

    In order to help Chinese brands to enter the international market, the world brand laboratory started in 2008, and held the "New York / China brand week" in the United States last week in March. Through the forum, master dialogue and case studies, the world brand helped Chinese brands reach the world's leading schools in Harvard, MIT and Yale.


    2007 China financial year awards announced in Hongkong


    In December 28, 2007, the winner of the Nobel prize in economics and the World Finance Lab (Robert.A Mundell), the "father of the euro", published the 2007 "Fourth China" financial year award, and China's life, Peng Hua Ji Jin, Pudong Development Bank, AIA Huatai fund and other famous financial institutions won the award in December 28, 2007.

    John, John Deighton, Professor of Business School of Harvard University, and Professor Ravi Dhar of Yale University School of management attended the meeting and presented prizes to the award-winning institutions.


    The world financial laboratory (WFL) is a world-class and international research institution on financial policy and financial products. It is chaired by Professor Nobel, winner of the laureate in economics, and Professor Mundell.

    Headquartered in New York, USA.

    As a wholly-owned subsidiary of icxo.com, the aim of the world financial laboratory is to build an international first-class and open research platform to actively promote scientific research and product evaluation for the development of China's and world financial system and financial products.

    At present, the laboratory provides a decision-making reference for government departments and enterprises through its leading position in the world financial field.


    The "world financial laboratory annual award" is one of the most authoritative and influential awards in the financial field. It is known as Oscar, China's financial sector. It is sponsored by the world financial laboratory, CO sponsored by the economic news, economic observer, chief executive and world entrepreneur.

    From the beginning of September 2007, it lasted for more than 4 months. After the public vote and expert review, the five awards of the year were the best fund companies, securities companies, insurance companies, investment banks and bank cards in 2007.


    The annual award of the world financial laboratory is based on the competitiveness evaluation model of the world financial laboratory. The data collected from the world financial laboratory are collected from enterprises and other statistics in the industry.

    This selection adopts the method of connotation analysis.

    Combining qualitative analysis with quantitative analysis, in addition to quantifying explicit indicators, the factors that are difficult to quantify are dealt with by Delphi and questionnaire survey, using expert evaluation.

    This helps to analyze the competitiveness of enterprises more deeply and exclude the error judgment caused by rigid values.


    Ding Haisen, editor in chief of the world entrepreneur magazine, pointed out: "the annual award of the world financial laboratory is mainly aimed at creating a fair competitive financial environment, safeguarding the right to know of consumers and investment institutions, and making all the procedures of the selection public.

    No weight can be changed by the weight determined by experts.

    No one has the right to change the result of the selection.

    In order to ensure the fairness of the election.


    2007, "China's economic man of the year" announced in Hongkong


    The 2007 annual "China economic year of the year" award ceremony was held in Hongkong in December 28th. The 100 outstanding entrepreneurs such as Yang Yuanqing, chairman of Lenovo Group, Zhang Ruimin, chief executive of Haier group, and chairman of China International Airlines Li Jiaxiang were honored.

    John, John Deighton, Professor of business at Harvard University, and Dr. Dole Ravi Dhar, Professor of Yale University School of management, attended the conference and presented prizes to the winners.


    World entrepreneur magazine is the management magazine of the world manager group under the guidance of business mode and capital operation. The world manager group (icxo.com) is chaired by Columbia University professor and Nobel Mundell prize winner 1999 (Robert Mundell). It is the world's leading strategic consulting, management training, human resource dispatch, and commercial media organization, which provides professional and international career upgrading programs, self-learning tools and online interactive platform for busy business elite and professionals.


    The "2007 China economic man of the year", selected by 100 economists and 100 senior financial reporters, is one of the top prizes in the domestic economic, management and business fields. The selection criteria are leadership, innovation, influence and internationalization.

    The winners of the year 2007 are leaders and outstanding personalities in various industries. Among them, Chen Qiwei, chairman of Coca-Cola (China) Limited, Yang Yuanqing, chairman of Lenovo Group board, Zhang Ruimin, chief executive Zhang Ruimin of the Haier group, Li Jiaxiang, chairman of China International Airlines, Zhao Yong, chairman of Sichuan Changhong electric appliance and so on, 100 outstanding entrepreneurs and managers have won the award. The same party Limited by Share Ltd Lu Zhiying has won the single award of "the most valuable brand official in the world".


    2007 China's 100 most respected listed companies announced


    Corporate governance is increasingly becoming the focus of attention among operators, investors, creditors, law enforcers and legislators all over the world.

    Whether a company's governance structure is reasonable is directly related to its governance efficiency and has a great impact on its performance.

    100 listed companies, Sinopec, Baoshan steel, industrial and commercial bank and China life, won the title of "China's most respected listed company" by world manager group, world entrepreneur magazine and world financial laboratory in 2007. The title of "China's most respected listed company" was awarded by Sinopec, Baosteel joint-stock, industrial and commercial bank and China life. Dr. John Deighton (John Deighton), Professor of Management School of the school of management of Harvard University, and Dr.


    The so-called corporate governance structure is known as "corporate governance structure" (Corporate Governance) in the world, in short, it is the arrangement of enterprise system in a country's political and economic system.

    At present, although the governance of Listed Companies in China has been taken seriously, the governance situation has been greatly improved, but the governance level is still low. There are still many problems: first, controlling shareholders abuse "related pactions" to damage the interests of minority shareholders; two, the equity structure is unreasonable, and there are drawbacks in the management of state-owned shares; three, the operation of the board of directors is not standardized, and the strategic decision-making function is weakened; four, the incentive and restraint mechanisms of managers are not perfect; five, the authenticity and integrity of information disclosure need to be improved.


    According to the interest, this ranking uses the exclusive GCG model (Global Corporate Governance) developed by the World Finance Lab. In principle, it starts from the theory and practice of corporate governance, applies statistics and operational research principles, adopts a certain index system, and makes a systematic and objective evaluation of the governance structure of Chinese listed companies by means of quantitative analysis and qualitative analysis according to reasonable procedures.

    Starting from the 5 dimensions of "shareholder equity", "ownership structure", "board of directors", "salary system" and "information disclosure", the system has constructed an evaluation system with 5 first level indicators, 20 two level indicators and 98 three level indicators.


    From the four top 20 indicators of board structure, shareholders' equity, information disclosure and ownership structure, we find that ownership structure, shareholders' rights and board structure are relatively low.

    In terms of ownership structure, the degree of stock circulation is relatively low, which is related to the state holding of listed companies.

    Ding Haisen, chief executive officer of icxo.com, pointed out: "the internal structure of the board is still not perfect, and its functions are difficult to achieve. Independent directors are nominal.

    To change this situation, it is far from enough to rely solely on the reform of the board of directors or the regulatory authorities to strengthen supervision. The adjustment of ownership structure and the relaxation of government administrative intervention are prerequisites.

    The role of independent directors of most listed companies is poor.


    The fierce competition in the industry will affect the governance structure of the company where the industry is located, and the more competitive it is, the more enterprises will be.

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