How To Use IM To Marketing

No matter how companies block, prohibit or monitor IM, no matter how viruses and harassment on MSN and QQ are flooding, they still can't resist the wave of IM in the 2 era.

Whether it is personal communication with family or friends, work coordination, even business pactions, etc., are increasingly being carried out through IM.

IMICGroup tries to promote enterprises to correctly understand the role of IM and better play the value of IM in marketing.

In the early stage, although we can not discuss how to plan our own IM marketing strategy, we can share some suggestions on how to use IM in marketing.

Let's take a look at the global IM practice case.

Jones Company is ready to make content available anywhere and anytime when their subscribers need it.

"For me, IM space is very suitable for some types of instant and concise content, and we have tried a lot of similar practices."

Henry of Jones Company said.

In view of his position, Henry said he considered a lot of IM marketing solutions from a marketing point of view. Marketers could attach their messages to effective content, and attract more quality audiences through the process of IM marketing, and hope to pry up a new dimension in the process.

But the real opportunity for marketers is that they will nurture future customers or potential customers through IM.

In fact, Henry is a loyal supporter of interactive agent technology, such as IMBots.

Interaction agents are software programs that interact with users through IM or other text messaging services, such as ActiveBuddy. Several agents have been developed, including eBay, Reuters, Allie magazine, etc., which are mainly used by enterprises to push products or services to consumers.

IMBots can connect a completely different data source through a IM interface, and consumers can get different kinds of information.

For example, airlines can publish passengers and paction information timely.

Based on the optional capability, an airline can properly notify those who wish to accept the paction through IM, without the need for end users to start dialogues.

A shipment of FedEx's cargo can be carried out using IM based interaction agents during pportation, so that their customers can track packages through IM, do not need to go to FedEx.com website, and every website operator can use IM to help their users better search web sites.

In addition, each unique marketer can really give full play to IMBot technology, and carry out a one to one dialogue with users through their voice and options menu.

For example, ActiveBuddy developed the "AustinPowers" Bot, which provides movie schedules, diaries, games and merchandise through IM.

When you use IMBots, you'll hear "handsome guy!"

Voice, marketers can develop a completely innovative dimension relationship with their customers.

Some developers, including ActiveBuddy, can create IMBots and help consumers in turn through IM.

ActiveBuddy has recently released a family partner server for businesses.

IMICGroup does not want IM to become a space for spam. There is a way to build a IM anti spam message. One way is to use IM's license marketing. Most experts agree that it can not pass the information that is not licensed like spam or SPIM in the IM world.

A recent survey of broadband users from BroadJump shows that spam is absolutely impossible, and a lot of banner ads in the IM client window tend to be ignored by users.

IM is often recognized by users as a personal communication tool, not a promotional medium.

Therefore, BroadJump's user online focus group points out that IM is not suitable for marketing.

Advertising through IM is largely ignored because people are chatting about services and will not focus on advertisements that have already been opened there.

If you consider AOL's IM, most people will not recognize the small banner ads implanted into their own clients.

If the service provider sends the pop-up IM message to provide a specific service, users will think of similar actions as "invasion of their personal space". When they use IM and use it to contact other friends, it is more personal interaction, but it is interrupted by an inappropriate sale of a service.

However, BroadJump did not ask permission IM advertising, enterprises can not find permission marketing like Email and other channels have been recognized, because the IM problem has not been asked, compared with Email license marketing, it may mean that licensed IM advertising and marketing can be accepted by BroadBandIM users.

Not surprisingly, Email has been created as the most preferred way to accept sales. By using Email, subscribers gain more control over marketing information - they can decide when or whether to read, delete, ignore or reply to them.

So, in fact, IM is also true.