First, Pay Attention To Your 6 Secrets.
"There are Bole in the world, and then there are thousands of horses, and there are many thousands of horses. In fact, there are still rules to be found if we want to stand out in the workplace. Here are six shortcuts for those who are eager for early success and successful internal causes.
First, go to a market that is easy to get results.
Success mechanism: choosing a market that is easy to get results can make you a shining star in the company in a very short time. Generally, the market with easy achievements can be summarized as follows: first, the new market that has not yet been developed, including the market that the company has not yet developed and is not ready to develop; and the two is the market with obvious potential for development, which has been developed but failed. There are risks in these two markets, but the greater the risk, the greater the return.
Successful case: a central and southern province, the market is famous for its unique consumption structure and complex management environment. A blood enriching health care product enterprise has been deployed for two consecutive years. Later, a graduate student who had just arrived in the company took the initiative to ask for help. After winning the relevant headquarters policy support, he went deep into the province by himself. He used local staff, changed his predecessors to fight the capital city and then made small and medium-sized cities, avoiding the various kinds of banning of leading brands in the provincial capitals and other important cities at the time, and trying boldly at the marketing methods and strategies. Finally, the market was launched at one stroke, and the capital was killed along the Beijing Guangzhou line. The market performance reached second of the national level in one year. The following year, the graduate was directly appointed by the regional manager as the manager of the southwest region. He became a marketing executive of the group company which sold more than 1 billion yuan in 2 years, when he was only 30 years old.
Two, let marketing friends do publicity for themselves.
Success mechanism: excellent market work is not only reflected in sales volume, but also in the meticulous service and coordination process for customers, distributors, terminals, government departments and even competitors. The good reputation of front-line marketers through their actions in these market friends will sooner or later spread to the ears of senior executives. Through these people's mouth, the company leaders generally pay more attention to it. The so-called "peaches and plums" do not come to speak of themselves.
Successful case: I used to participate in a customer appreciation meeting when I was working in an enterprise. At that time, a customer talked about buying products directly from one of our employees, which drew the attention of senior leaders, because the company system stipulates that employees can not engage in direct selling, and must sell through distributors and terminals. But after hearing it, I found out that the local salesmen were wrong. Originally, the customer lived in a very remote rural area, there was no drugstore nearby, and the drugstore in town was unwilling to deliver the goods for her, so she called the company on a local workstation for help. The employee who answered the phone did not say anything, bought a product of the treatment course in the nearby drugstore, took the three bus, took a boat on a 2 kilometer walk to her home, and patiently instructed her to take it. Later, through her propaganda, the whole village knew about this, and 5 families bought the company's products. After the reply, the company leaders immediately assigned a special person to investigate the matter. It turned out that the local distributors and terminal salesmen were very high on the front-line staff. The next thing we can guess is that he was immediately trained to participate in the company's Reserve Manager and was soon appointed as a market manager in a region.
Three, prepare every important meeting carefully.
The mechanism of success: for the front-line marketers, some of the important meetings of the company are the best stage to show themselves. These meetings include staff training summary meeting, monthly or quarterly market meeting, company leaders' on-site office meeting, market observation meeting, year-end recognition meeting and so on. The head of a company's high-level or professional department will normally be present at the meeting. The personal experience of the company is that the senior executives are more willing to listen to the voice coming from the market, so once the marketing personnel have the opportunity to participate in such a conference, never let go of every opportunity to speak. Your speech at the meeting actually reflects your thinking ability and your understanding of the market work. Through the full market research and data preparation before the meeting, especially the data collation and excavation, you can speak in a leisurely way from the front line. At this time, the boss is listening to your report, and mentally calculating your next development space.
Successful case: there is a female employee in the front line of the market. At that time, the market in which she met was caught in a flood disaster. The county town was in a mess. The warehouse in the branch store was stacked with goods worth more than fifty thousand yuan, even if it was flooded, two was afraid of robbing people. The female employee then organized the remaining female salesmen (the manager was trapped by floods in other counties), standing in knee deep water, pferring the goods to a safe place. Immediately after the flood, they immediately counted the goods stored in the distributors and helped them overcome the natural disasters, and finally completed the sales task of the month. The provincial company's quarterly meeting gave her an exception. Her tearful speeches left a deep impression on everyone present. After the meeting, it was not long before it was promoted to another manager in the prefecture level market.
Four, seize every minute with leaders.
Success mechanism: senior managers generally have rich market experience and can easily find your glitters from your conversation. Since you think you are an excellent salesperson and have not been discovered, you should seize every minute you get along with the top leaders and fully show yourself.
Successful case: Autodesk global vice president and greater China President Gao Qunyao took over the post of Ms. Wu Shihong, and began to visit all agents. At that time, a leading manager of the company (usually had no chance to reach the top of the company under normal circumstances) was responsible for accompanying Mr. Gao to visit the agent she was in charge of. On the plane from Beijing to Guangzhou, she spent more than an hour to fully "presentherself", so that Mr. Gao got to know her, knew her work experience in IBM and HP, and also discovered her ability to work. Later, with the departure of the general manager of Southern China District, Mr. Gao first thought of the woman employee. Then she began to step up and get three consecutive promotion, and also won the Bill Gate prize and had the honour to have lunch with Bill Gate. Now, the woman manager is already the president of another famous foreign enterprise in China.
Five, show your talents in the media.
Success mechanism: Generally speaking, not every front-line employee has the opportunity to contact senior managers, so the idea of hoping to meet by chance is like waiting for a rabbit. A positive approach should be to broaden the channels for senior leaders to find their own channels. It is a good choice to show your talents in the media that the leaders are concerned about. There are two kinds of media that the company leaders pay attention to. One is the internal media, such as the company's own newspapers, magazines, website forums, etc., two is external media, such as publicly issued marketing management periodicals, newspapers, websites and even television. If you really have a deep understanding of the market and have the experience of the practical operation of the company, you can categorize them into these two types of media. On the one hand, you can train your thinking ability. On the other hand, you can show your talents with this platform.
Successful case: a provincial manager, who just entered the road 4 years ago, stayed at the forefront of the market every day, struggling with distributors and terminals. In his spare time, he immersed himself in hard work, and then contributed to the newspaper in the company with the actual market operation. Occasionally, articles appeared in newspapers. Once, a company newspaper organized a contest for essay discussion on after-sales service. He summed up some of his own experiences in his work, and then analyzed them with relevant marketing theories, and wrote articles to cast in. At that time, there were more than 500 entries from the company's headquarters and local markets. 10 of the winners were named, and his name was ranked third. His article was seen by a vice president who was in charge of market work at that time. He thought that he was good at literature and had a market mind. He was pferred to the market to do research work and personally helped him. After six months, he was sent to the market as a county manager. Then he was a district manager and a provincial manager. Recently, I heard that he had already had a new development plan.
Six. Establish a mentor's board of directors.
Success mechanism: the famous professor Ronald summed up the ten rules of obtaining high salary (high position) after investigating more than 500 American MBA. One is the "mentor board" with its own career development. Members of the board must be interested in you, have the relevant knowledge, wisdom, professionalism and interpersonal relationship, and are willing to be honest with you when you seek advice. Generally speaking, there are seven kinds of people, including your boss, another senior manager (don't look for your boss's boss or your boss's "enemy", which will make your boss feel nervous or your disloyalty), colleagues in other departments, honest subordinates, professional mentors, industry experts, old classmates, etc. They can provide you with room for development, or provide company, professional, industry, career information, etc. Of course, selecting and cultivating a group of good teachers requires judgement and acuity. For employees on the market front line, to help stand out, the help of such a group of "mentor board" is indispensable.
Success story: a friend of mine has entered a start-up private enterprise and initially worked as a general salesman under a regional manager. But the manager is very experienced and enthusiastic. He teaches him to do business by hand. A year later, the scale of the company expanded, and the regional manager promoted to the provincial level manager. Then, every other year, the old leader is promoted to the next level, and my friend follows the steps. Finally, the old leader himself came out and opened a company, and the friend became the marketing vice president of the new company directly. His success lies in meeting a good teacher and a good boss.
In the final analysis, from the perspective of marketing, the problem is "marketing yourself". Since it is marketing, there must be a good product, which is the ability and quality of the market frontline staff. If the front-line marketers do not have excellent personal comprehensive qualities, if there is no rich market experience, if they do not actively take exercise in the market line, then a good shortcut is also difficult to surmount in front of them. As Mr. Gao Qunyao said, "in today's era, both the market opportunities and the denominator of market competitors are increasing. When you find a career development opportunity, your competition is right.
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