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    "Pornographic Door": The Marketing World In Voice

    2008/4/16 14:37:00 41895

    Throughout the February, the land of China was enveloped in the long snowflakes and cold winds. But when the wind and snow came back, there were still a group of people trapped in the "pornographic door".

    Though all of them are bright stars, I believe this new year is a bit cold for them.


    Here, I do not want to mess with any right and wrong in the sound field, but I am aware of the marketing events of "shining people" behind the "pornographic door": some of the very popular artists are even more red; even some old people who have retired from the river have become the focus of public attention.


      

    Man, fire!


    In the happy days of the lunar new year, when the public is most idle and bored, the "pornographic" incident that broke out on the Internet rightly made up for the emptiness of the public.

    Edison Chan, as well as many of its stars, and the families behind these stars seem to be more naked in the night.


    The incident has just emerged from the Internet, and many fans have denounced the celebrities' royal family entertainment, and even some people have been stirring up their words. The head is a genuine analysis. They thought that A Jiao had been photographed and changed clothes, that is, the classic case that emperor spent 200 thousand self hype. A Jiao's "desire to shine" was only a copy of the last videotaping.

    Indeed, in the A Jiao's tears, the changing of clothes and candid camera was made by the combined efforts of many star members of the Hongkong artiste Association, which made A Jiao and Twins group even more popular. However, she only revealed two points at that time, and only let King entertainment spend 200 thousand of the legendary.


    A Jiao is not only famous, but also the protagonist Edison Chan.

    It is said that he is now a famous celebrity in the international entertainment industry. He is known to be entering Hollywood immediately, and is more popular than Hilton, who is known for his gossip.


    No matter whether the incident is true as some people have said, it is another overheated speculation of Emperor Entertainment, but the fire is not just from the sky. It needs time, place, people and harmony.


    In the "pornographic" incident, the "time of heaven" is the Chinese New Year of the world. If it is not for such a day, how can these entertainment circles break the attention of many people from stressful work, life and study?

    If not some "ulterior motives" make use of the "idiosyncratic" of the new media such as the Internet, and openly disseminate many static photos and dynamic videos, how can they gather so many people in just a few days?

    Of course, the so-called "harmony" is not just an audience, but do not forget the appeal of these stars themselves.


    From this we can see that a successful marketing must first grasp the opportunity to get the greatest degree of attention, for example, statutory holidays; secondly, choose the new media that can disseminate information to the maximum and fastest speed, for example, the Internet; finally, do not forget the star effect!


    Although there are two famous ways in this world, one is called eternal life, the other is called eternal glory. However, as Yue Fei and Qin Hui are remembered by us, they are quite famous without exception.

    As Guo Degang said, "I actually don't know Edison Chan. I've known him since I saw the picture."


         

    Things sell crazy!

     

    Since the "tiger week" and "Liu antelope" incident, netizens are very fond of using their professional director to analyze the flaws in the picture carefully.

    In particular, the "pornographic door" incident, let the network "fake" activities again climax.

    Netizens "all skills", "quote the classics", all the information hidden in internet blogs and all kinds of information about Edison Chan's "boudoir" in every corner of the corner, were analyzed and compared, and then the relevant actress's life photos were turned out, even a spot on the arm was not let go.

    Under the eyes of millions of people, the truth is clear.


    Immediately, business opportunities are rapidly emerging.


    First of all, people were selling photos of "pornographic doors" on Taobao. These photos were soon overpowered by demand. The price of the 400 photos also soared from the initial 4 yuan to 8 yuan, which doubled in the short term.


    Then, there were people selling pornographic discs in the streets of Guangzhou.

    I can't forget that night, a man mysteriously said to one of my friends, "brother, do you want a dish?"

    The friend asked, "what dish do you have?"

    The answer is: "there is Edison Chan!"

    The friend was stunned, and the man remained calm as if he were part of his "normal business" business.

    According to a number of mainstream media reports, Guangzhou and Shenzhen have begun a massive arresting campaign, targeting the hawkers selling pornographic videos.

    Although the price of optical disc has dropped from 40 yuan to 10 yuan, sales volume is increasing.


    More interestingly, a mobile phone brand has also been complained by consumers in recent years because of the scandal involving the scandal, because the brand's dealer in a city is offering an artist free of charge for the buyers when they sell their mobile phones.

    The complaint of the mobile phone brand is a bit unfair. After all, it is just a dealer or individual marketing personnel's behavior, because in their eyes, as long as it is a means to promote sales performance, is the best marketing.


    No wonder Li Galaxy sighs loudly that the "pornographic door" incident is the sorrow of mass collective obscenity, but is it really just so simple?


    The development of events is still in full swing, and the wisdom of the masses is endless.

    In the new era, the public is not only very bright, but also has a unique perspective.


    On the Internet, there are quick analysis articles such as "fashion products used by pornographic stars".

    From the big mouth monkey, the violent bear to the limited edition LV bag and NIKE shoes; from the underwear worn by Bai Zhi and A Jiao to the poster posted on the bedside, from the brand clothes and handbags of the laundry room to the grease and cleanser of the photo accidentally, even the unfortunate apple of Edison Chan's apple computer with the hard disk damaged at the crucial moment, and the Korean brand camera that records the moment of passion has become the object of popular pursuit.


    These star household products have become fashionable commodities for fashion young people to rush to buy, many of them are looking for these products and buying and selling on the Internet, and some manufacturers even imitate the styles of underwear worn by pornographic women, in order to catch up with this "pornographic door" trend in the shortest time.


    Supply is always needed.

    For most businesses, leading fashion and creating demand is far more effective than catching up with fashion and keeping up with the needs that have emerged. At this point, businesses need only the ability to follow and imitate.

    Of course, we can also say that it is a keen sense of the market, a strong learning ability, and a rapid market response capability.


         

    Go to the climax!

     

    Looking back at the whole story of "pornographic door", from a marketing perspective, there is a sense of admiration (from a social moral point of view).

    Of course, I am not the protagonist of the "admiration" incident, but "admire" the person named "Chi na".

    I define him as a behind the scenes worker who produces a series of photos and videos, and disseminators of these pictures and videos.


    If pornographic publication is really just an individual act, I have to say that "Chi na" is indeed a marketing master who is proficient in consumer psychology.

    When Hongkong began to ban "Chi na", he began to appear frequently in the world's most famous network community, and quickly cultivated a group of "pornographic" faithful waiter.

    According to every action or gesture of Hongkong police and King entertainment, "Chi na" dynamically plans its next "pornographic" release action.

    With a little joking, with a little humor, "Chi na" suspended the appetite of the watchers, locked the attention of the attention, and gradually pushed the event to the climax.

    In order to avoid the police chase, every time the "Chicago" link is pornographic, the time is very short. It is precisely because "one is hard to find" that it highlights the value of the photos.

    Some netizens posted messages on the Internet, saying that they had been waiting online for 3 days, only waiting for the moment when "Chi na" appeared, so as to get the latest "pornographic".


    Who says today's consumer loyalty is low?

    From the "pornographic door" incident, we can see clearly that the marketing method of merchants is not attractive.

    If merchants can learn the marketing method of "Chi na", do they also worry about having no customers?

    Also worried about the loss of customers?

    I am afraid that everyone will lament that their market is limited.


    These people, these things, and these things are not very interesting in their own years, but they are all endowed with new meanings in the minds of people.


    If the stars who are trapped in the "pornographic door" are in the cold New Year's fire under the ingenious marketing plan, it is really not reasonable.

    But those selling mad things are the result of the fact that people are taking advantage of the current hot events, and that is an indisputable fact.

    Therefore, if you are not as rich and powerful as king entertainment, you might as well learn to borrow power and make full use of the advantage of "small boat and good turn" to reduce marketing expenses and create higher profits, so as to achieve success in fierce market competition.


    "Pornographic door" in this winter, "Yan Zhao Ren", because it not only used the traditional time, place, and people, but also closely related to the new carrier of the network: because it not only has a positive "marketing drive", but also the side of the momentum to add fuel to it; because it has a very good marketing planning staff "Chi na", after all, a fully considering the marketing psychology of customers is the key to success.

    Of course, all the entertainers who are involved in the marketing activities will not be able to get the success of the "pornographic door" marketing strategy without them.


    If you want to succeed, none of these can be achieved.

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