Classic Marketing Lies: Selling Combs To Monks

Many cattle and dried From EMKT.com.cn masters, economists and famous marketing lecturers, and even many human resources directors of large enterprises, enjoy the story of selling combs to monks.

This carefully fabricated story is as follows:

A wooden combed factory was closed down, so four salesmen were hired, and they were forced to sell quotas and even sold combs to temples.

The first salesman came home empty handed. He said, "kidding!

Monks are bald. Why do they comb their hair?

They think I sneered at them and beat me up.

The second salesmen were so fierce that he sold dozens of combs.

How do you sell it?

He used to think, though the monk did not have any hair, he often combed his hair to help the blood circulation of his head.

If the reason is clear, every monk agrees to buy one.

The third salesmen were even more powerful and sold hundreds of combs.

He had a more active mind, and felt that the monks were just those who had to fight the monks' ideas.

He persuaded the abbot to say that the pilgrims came to burn incense, and their hair was often covered with ashes. If the temple provided more combs for the pilgrims to comb their hair, they could feel the concern in the temple, and the incense would be more vigorous.

The fourth salesmen are the most!

Not only did he play the idea of pilgrims, he also played the idea of tourists; not only did he not spend money on temples, but he also made money for temples.

His ability is to persuade the abbot to sell wooden combs as souvenirs to tourists, to engrave the most popular temples on the combs, and engrave three words "Ji Shan combs".

Temples can make money and naturally order in large quantities.

The above story seems to be unassailable in theory. It also gives the marketing executives who are closed doors and marketing managers with a shot in the arm to bring short-term and ultimate happiness, but it is only a hallucination.

Love is a warning: it is not a big problem for a monk to buy one or a few combs, but not many of the combs in the world are successful by monks' purchase.

Neither a cow, a marketing master, an economist, a famous marketing lecturer can make his own business succeed.

It needs to be reminded that those who sell their comb to monks all day long are usually not talkers or theorists.