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Double Stars Highlight The Brand Style And Take The Opportunity To Seize The Olympic Games.

2008/8/19 12:21:00 41778

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百年夢(mèng)想，百年奧運(yùn)。隨著第29屆奧運(yùn)會(huì)在中國(guó)舉辦，各大體育品牌抓緊時(shí)機(jī)，分享奧運(yùn)這塊“大蛋糕”，體育鞋服品牌在奧運(yùn)營(yíng)銷戰(zhàn)術(shù)上“八仙過海，各顯神通”。

As a famous sports brand in China and a deep national brand with sports origin, the two stars have been supporting the sports industry unremittingly.

After the success of China's bid for the 2008 Olympic Games, the two star group highlighted the brand demeanor, and promoted the concept of green, technology and humanities to grasp the essence of it and put it into the pulse of corporate culture, and spread it to all links such as production, R & D, sales and so on, and stepped up the introduction of high technology shoes, badminton shoes, football shoes, mountaineering shoes and other high-end footwear products with high technology content, double star "Dengfeng" outdoor sporting goods, and double star basketball clothing, football clothes and entry clothes, and built up nearly 20 large-scale logistics platforms in the whole country, accelerating the construction and development of chain stores, effectively promoting sports marketing, and expanding the market coverage of the sports and leisure products of the two stars.

At the same time, following the double star sponsorship of the Qingdao Olympic TV program "Olympic sailing", supporting the Chinese mountaineering team "walking together with the Olympic Games, climbing the Mount Everest together", supporting the Olympic Games, "China Youth champion 31 leg team running competition", naming the "heart to heart sharing Olympic passion, and the National Children's self painting shirt race" and other Olympic publicity activities, the two star group also joined the CCTV Olympic network (2008.cctv.com) to display its sports brand image in "Olympic China".

Click on CCTV Olympic network "Olympic China" while watching the Olympic Games, people can enjoy the elegant demeanour of double star sports.

Especially during the Olympic Games, in order to increase the advertising propaganda of the double stars during the Olympic Games, and fully display the brand image of the two star national enterprises, national brands and national pride by the Olympic Games, and reflect the strength of the enterprises, the Group paid huge sums of money to broadcast the double Star corporate image TV advertisements in CCTV one, three or four and five sets during the Beijing Olympic Games.

Taking advantage of this grand gathering of China embracing the world, the two star group is also a good opportunity to show the world the national brand of the two stars, highlighting the close connection between the public image of the enterprise and the 08 Olympic Games, thus enhancing the affinity and credibility of the enterprise in the audience's mind.

雙星各單位及時(shí)收看奧運(yùn)節(jié)目，組織開展籃球、羽毛球、乒乓球等“與奧運(yùn)同行，激情慶奧運(yùn)”職工體育比賽活動(dòng)和 “工作崗位視作賽場(chǎng)，一線盡顯‘奪金’熱潮”的“崗位技能運(yùn)動(dòng)會(huì)”，進(jìn)行奧運(yùn)精神教育，激勵(lì)員工弘揚(yáng)奧運(yùn)精神，做大做強(qiáng)民族品牌；雙星各物流平臺(tái)、各級(jí)銷售代理積極借勢(shì)利用報(bào)紙、電視、廣播等媒體渠道，加大雙星地區(qū)宣傳和“雙星人弘揚(yáng)奧運(yùn)精神，做好200%服務(wù)展現(xiàn)體育品牌形象”促銷工作，很多雙星鞋連鎖店安裝了電視，方便消費(fèi)者觀看奧運(yùn)節(jié)目；雙星輪胎廣告宣傳打進(jìn)央視奧運(yùn)直播頻道后，全國(guó)各地雙星輪胎客戶積極做好雙星品牌宣傳和新產(chǎn)品推介，使雙星品牌在奧運(yùn)會(huì)期間所做的廣告宣傳起到很好的效果，雙星輪胎的銷售額大幅攀升。

The double star group grabbed the Olympic business opportunities, expanded the brand publicity and sports marketing by means of the Olympic Games, enhanced the brand image of the double stars, enhanced the brand influence, and showed the strength and demeanor of the Chinese sports brand to the world.