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Marketing And Negotiation Skills Of "Red And White Face"

2009/2/5 15:42:00 41940

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A while ago, I read an interesting news that earlier, the United States decided to follow the UK and inject $250 billion directly into the bank to ease the credit crunch crisis brought about by the financial tsunami.

On the day before the measure was announced, US Treasury Secretary Paulson and the chairman of the Federal Reserve, Bernanke, met with the leaders of the nine banks. Within a short hour, they quickly showdown with the banker, saying that only one option before them was to accept the plan.

Although some people have questioned, Paulson has a strong attitude and intimidate them if they do not accept the plan. Once the government wants to inject capital in the future, the conditions will not be as good as this time.

Just as a number of bankers were arguing with him, Bernanke stepped in to ease the tension and said that the capital injection plan could achieve a win-win situation.

The result is just like this, with the way of "cut the Gordian knot" quickly, it is through the capital injection rescue plan.

There are comments that Paulson is a "hit man" in the process, while Bernanke is responsible for "mediation".

Those who are familiar with negotiation skills will smile when they see it: is this what we call "a white face and a red face"?

Do not think this is just the bridge in the movie and drama. This kind of interrogation technique known by the Americans as "GoodCop, BadCop" (good cop, bad cop) or "MuttandJeff" has been recorded in the CIA (CIA) manual for investigation (KUBARK:CounterintelligenceInterrogation) (Kubacek's anti espionage trial manual) decades ago. The manual instructs the CIA staff how to pass the non high pressure means to make the prisoner confess or provide intelligence without resorting to the so-called "10 major torture" in the legends, such as electric shock and irrigation.

It was originally a top secret document and was later published in 1997 because of the freedom of Information Act (FreedomofInformationAct).

The way of "good cop, bad cop" is like this: a "bad policeman" acts like a fiery, domineering, and seemingly unaffected white face, while another "good policeman" is gentle, kind and seemingly considerate of others.

At first, it must be from the "bad police", constantly roaring, making threats and intimidation. It is best to "scold abuse", how ferocious and hideous the faces are, so that prisoners can suffer mental suffering.

At the same time, the "good police" are waiting for them. They also want to show their willingness to intervene.

After a series of fatigue bombing, the "bad cop" left in anger, but warned the prisoner to take care of himself. He just went out for a cup of coffee and returned prisoners.

Then slam the door shut.

Then it was time for "good cop" to come out.

He gently told the prisoner how to sympathize with his situation, how he hated working with the former villain, and said he also wanted to help the prisoner. But if the latter refused to cooperate, he could not help the evil police.

　　在這種軟硬兼施的情況下，結(jié)局大家當(dāng)然不難想象。

In fact, even if I did not read this CIA manual, when I was a student representative 20 years ago, I knew how to divide roles with the partners when I had to fight and negotiate with the University.

I am the one who makes a lot of noise and slapstick. I am good at persuasion and picking up the pieces.

Why is this division of labor?

Is it because I am hot?

Of course not!

Because that year I was vice president of the Student Union (next year as president), partner is the president.

To be a second child, we must be ready to play the clown. Is it necessary for the vice president to call the president in front of everyone in a critical moment?

In the past US presidential election, Palin, Mccain's deputy, clenched his opponent, Obama, and even launched a fierce personal attack.

For example, at a Republican rally, Palin attacked Obama: "our opponent...

It seems that the United States is not perfect, so it is associated with terrorists targeted at its own country. "

In fact, when Ellis, the terrorist in Pelin mouth, exploded, Obama was only 8 years old, and he unequivocally condemned Ayers's behavior.

In addition, Palin also made a statement out of context, saying that Obama not only did not support American soldiers fighting in Iraq, but rather slandered them.

Before long, when Mccain attended a rally in Minnesota, he said he should respect his opponent in the competition.

When a female supporter said he would not believe in Obama, because he was an Arabian, Mccain shook his head and answered, "no, lady, he is a good man, a home man, and I just disagree with his citizens on the basic principles."

He is a good man, a man without fear of becoming president of the United States. "

　　好一副心胸廣闊、謙謙君子的形象。

Why is Mccain so different from Palin's caliber, and the idea of two people is the same?

I am not so naive, perhaps this is only the foreword "white face" and "red face" trick.

In the election, it is a dangerous move to "blackmail" opponents and carry out "characterassassination" (personality murder), such as "seven injury boxing" in Jin Yong's martial arts novel "The Heaven Sword and Dragon Saber". When it comes to a move, "hurting people and hurting oneself" can damage the opponent's image and support the loss of their opponents, but such a dirty trick is not brilliant enough, and it may cause people's resentment.

Therefore, even if we really want to make a move, we should take the initiative of the deputy to lessen the impact of public opinion and its influence on ourselves.

Interestingly, once the candidate is successfully elected, a similar "white face" role will be played by the White House chief of staff.

For example, former White House Chief Executive Officer H.R.Haldeman of former US President Nixon did most of the activities for the president in the Watergate scandal. He finally went to jail. He even went to jail for 18 months.

Haldeman once derided herself as "thePresident sson-of-a-bitch" (son of a son of a bitch).

If you are interested in understanding this "dog face years" and see how Haldeman acts as a "duer" to make a "clown" for the president, you can see his diary after his death in 1993, that is, Haldeman "sDiary:InsidetheNixonWhiteHouse".

Editor: vivi