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Misunderstanding Of Digital Asset Management In Printing Enterprises

2009/2/4 16:16:00 41928

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What is number?

asset management

What does it include? Generally speaking, whether it is the media and publishing companies, or printing companies, the figures.

asset management

These aspects should be included:

　　1.海量數據存儲。大量的數字文件是數字資產的一個重要特征，因此對存儲有著很高的要求。

2. open management.

Another important feature of digital assets is the rapid growth of data volume.

Open-ended

Administration

It can effectively manage all digital assets.

　　3.方便的檢索。種類繁多的電子文件組成了龐大的數字資產，快速地檢索可以精確定位所需要的文件。

4. effective data output.

Pairs of numbers

Assets

The ultimate goal of management is to output effectively so as to create benefits for enterprises.

　　5.分級的權限管理。并不是所有人都可以隨心所欲地對寶貴的數字資產進行處理的，必要的權限可以有效地保護企業的數字資產。

In addition, due to the particularity of printing enterprises, there are some requirements for digital asset management.

　　1.跨平臺交流。印刷企業在生產過程中，經常會使用到Mac機和PC機兩種平臺，在這兩種平臺中電子文件的交流是經常性的。因此，在數字資產管理中跨平臺交流是非常重要的。隨著PDF工作流程的普及，現在普遍采用的方法，是將電子文件存儲為PDF格式，從而實現跨平臺交流的目的。

　　2.生產過程中的控制。生產是印刷企業的日常工作，如何在生產過程中合理地利用數字資產，是保證印刷企業生產順利進行的關鍵，同時也能夠有效提高生產效率和降低生產成本。特別是在制版的環節，由于基本上是對數字資產進行加工，因此在生產過程中的控制尤其重要。

3. sharing in the production process.

From pre press to printing, there are complex processes in the whole process. Every process is closely linked with the front and back processes.

Digital assets

It will be applied to many processes, so how to share these digital assets in the production process is inevitable.

If the digital assets can not be shared in the production process, it will inevitably lead to the waste of production efficiency, and virtually increase the production cost.

　　4.對數字資產利用的統計。統計工作對一個生產企業的重要性是不言而喻的，對數字資產利用的統計可以幫助企業領導者進行判斷，并做出準確的決定。

Of course, the scope and characteristics of each enterprise's digital assets determine the difference in the content of digital asset management.

The truly effective digital asset management is based on an in-depth understanding of enterprise digital assets.

Some misunderstandings about digital asset management in printing enterprises:

　　1.數字資產管理就是ERP或者ERP就是數字資產管理。實際上數字資產管理與ERP是兩個不同的概念。ERP即企業資源計劃(InterpriseResourcesPlanning)，是指建立在信息技術基礎上、以系統化的管理思想、為企業決策層提供決策運行手段的管理平臺。

Digital asset management is the use of information technology, the establishment of digital asset management platform for enterprises.

There are similarities between the two, which all adopt information technology, and the objects are electronic documents. There are differences between them. The objects of management are different from the core contents.

This determines that digital asset management and ERP are two different management methods.

　　2.實現數字化印刷流程就實現了數字資產管理。數字化印刷流程是指在印刷過程中的各工序，采用數字技術手段進行生產，從而有效地提高印刷的效率和產品質量。數字化印刷流程是一種全新的生產技術手段，并不是一種管理手段。兩者之間具有著本質的區別，不能混為一談。

　　3.購買了好的數字資產管理系統就實現了企業的數字資產管理。好的數字資產管理系統只是企業實現數字資產管理的工具。正如前文所提到的，由于每一家印刷企業的數字資產的范圍和特點不一樣，從而決定了每一家印刷企業的數字資產管理具有各自的特點。將企業的這些特點與數字資產管理系統結合在一起，才是真正實現了企業的數字資產管理。

The competition of domestic printing enterprises has gradually changed from the competition of equipment technology to the competition of management technology. Whether the management level of enterprises can be improved has become the key to decide whether to win or lose in competition.

It is hoped that effective digital asset management can bring help to printing enterprises and enhance the competitiveness of enterprises.

Editor: vivi