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Shortening Supply Chain Retailers' Positive Cold Resistance

2009/4/22 15:25:00 42174

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Adjust commodity structure: from heavy consumer goods extension consumption to daily necessities

Recently, the shop floor of the first floor of Alex Hua Tian store in Beijing has been merged. The original one or two storey commercial areas have been merged, while the three floor area has expanded from less than 1/3 to half a storey.

Wumart's three quarter report in 2008 showed that the net profit growth of wumi slowed down compared with the first half of the year.

The third quarter increased by 10.1% over the same period last year, a marked slowdown compared with the net profit growth of 36.7% in the first half.

Wu Jianzhong, chairman of Wuming group, said, "we should increase the promotion of new products for the new season, and on the other hand, we will enrich the essential products of everyday use, such as health food and household products."

It is understood that many retailers have begun to make corresponding adjustments to the commodity structure, from the past consumption of heavy products to the increase of the proportion of daily necessities.

"Sales of sports, entertainment products, cosmetics and other commodities with relatively clear income elasticity will decline, while daily necessities will continue to maintain relatively stable growth.

It is precisely because of this consideration that the area and location of different products are adjusted.

Alex Hua Tian, director of Wumart shop said.

Shortening supply chain: signing contracts with rural cooperatives directly

"Although the third quarter financial report has not yet come out, Carrefour is now clearly affected, consumers' consumption desire has been significantly reduced, and the number and frequency of purchases have declined."

Carrefour spokesman Chen Bo said.

Chen Bo said: "some retail supermarkets in the industry have tightened their debts under the collective debt collection of suppliers.

We are now more closely communicating with suppliers, in line with the upstream industry chain, and in strict terms of payment.

Next, we will further strengthen the project of "farmers' direct supply" and so on.

"Farmers' direct supply" is good for consumers, farmers and businesses.

We have made statistics, which are generally 15% lower in price than in other forms, which can stimulate demand to a large extent.

In this project, the farmers' income can be increased by 10% compared with the general situation. They are more willing to cooperate with us.

It is understood that Carrefour has signed a supply contract with 37 rural cooperatives in 8 provinces of China, and the purchase volume has reached more than 2700 tons in six months. Next, Carrefour will continue to expand its supply point throughout the country.

"Increasing unified procurement and utilizing the upstream resources of the supply chain can not only ensure freshness of food, but also reduce costs and prices, so that consumers can get tangible benefits."

Wu Jianzhong said that Wumart group adopted a unified procurement method to survive the "cold winter".

"This will shorten the supply chain, increase the pparency of the links, and further control the cost."

The senior vice president of WAL-MART department store Limited also revealed that in the next two or three years, the company will further promote the designated farm projects in China.

Experts to develop retail business

Business opportunities in crisis

The spread of the global financial tsunami has affected people's consumption psychology, and retail sales growth has dropped.

The growth rate of retail industry began to decline, and the most influential ones were high-end products, luxury goods sales, commercial real estate sales and so on.

Song Ze, director of the Institute of Finance and trade of the Chinese Academy of Social Sciences, has made some pertinent suggestions on how to deal with the retail industry.

A powerful company can consider buying a frustrated brand at a low price.

He said that under the current situation, it would be a good idea to buy and sell famous brands and commodities with a long history.

In addition, market segmentation and training of loyal customer groups are also needed now.

Song said, "winter" is a great event, but in winter, we should consider "spring sowing".

He said that in winter, it used to be spring. As a retailing industry playing a pivotal role in the economy, we should have a forward-looking sense in dealing with the financial crisis, and study how to organize "disaster" after the crisis.

Stop internal friction and join hands.

Wang Ermei, general manager of East purchasing, said that after the crisis, the retail industry is bound to usher in a new round of market.

Retail enterprises should do a good job in the systematic work of the market, lock in their target customer groups, and do well the emphasis and sales promotion of different tastes and different commodities.

Further closer to and meeting the needs of consumer trust, we need to be strict and meticulous in management to cater for the market segments.

Zhu Linyan, general manager of Hebei Bao Long warehouse commercial chain Co., Ltd., said that the format of the hypermarket is labor intensive. The biggest challenge for this format is the rise of costs. Combined with these problems, Bao Long warehouse has formulated new development ideas: shorten the fresh purchase and purchase channels, protect food safety and reduce costs, and pay attention to energy conservation and consumption reduction in the operation of enterprises.

The infrastructure will make up for the arrears.

Over the years, the circulation processing and logistics distribution of commercial circulation industry are very weak. Processing factories, slaughterhouses, cold chains, commodity testing, special wharves, railway private lines and so on are seriously inadequate. This will also restrict the development of the circulation industry to a certain extent. "If we do business and distribution channels well, many problems in our commodity sales and manufacturing industry will be solved."

Song Ze said.

At present, the level of rural commercial infrastructure is low and employees, especially managers, are lacking.

It is necessary to explore and strengthen the service mode of Retailing in line with the characteristics of the rural market. The rural market has its own characteristics in terms of purchasing power and purchase characteristics. It can not be fully adapted to the rural retail market entirely according to the urban retail mode, and at the same time, we should study the rural economic structure, regional culture and characteristics.

The rural economy will usher in a new round of development. The retail industry should closely grasp the excellent situation of increasing farmers' income, cultivate and actively explore the rural market.

Editor in chief: Du Jun