In the first category, the volume of transactions also ranks first among all kinds of commodities. Buying clothing online is evolving from a small consumption of other people to a common consumption trend.
Online clothing "low price" to attract consumers
"Now I am from head to toe, and almost all my clothes are bought online." Xu, a foreign company in Beijing, told reporters that last year the family bought a house and had to repay 5000 yuan a month. Facing thousands of yuan in the mall clothes Miss Xu began to try to buy clothes online, and she really became addicted to it.
Online shop clothes It's much cheaper than shopping malls, and some styles are not bad. Now I occasionally go shopping, I like to meet. clothes Just try it on, but basically never buy it on the spot, but note it down. brand It's usually cheaper to search for the same products on the Internet. Miss Xu is most proud of a piece of chiffon that she spent 60 yuan from the Internet last year. Dress "Later I saw in a shopping mall that 280 yuan was not allowed to be priced."
"I suggest that all women do not buy them when they do not give them a discount. Pricing is 7 to 8 times the cost, and a discount price is almost the same as foreign products. A shop seller looks at the price of clothing in department stores. Although some extreme, but also from one side reflects the clothing shop. Sale An important reason for flourishing.
The cost of clothing stores is much higher than that of online shops that do not rent stores and do not hire shop assistants. Take the brand clothing store as an example, the major shopping malls have high entry fees, decoration fees, over 30% sales distribution, management fees for various designs, layer fees, sponsorship fees, frequent promotions, all of which are borne by the garment enterprises themselves. In order to survive, many enterprises only have nominal price. The trend of sales promotion is bigger and bigger, and the price of clothing is higher and higher. This vicious cycle will eventually lead to the loss of businesses and consumers.
Just as traditional clothing stores are caught in the "discount", "raise the original price", "greater discount" and "higher original price" marketing circles, the online clothing is relatively simple at its relatively low price. fashion The design, quick and convenient purchase, is attracting more and more young people's participation.
online shopping Clothing holds six key words
online shopping Clothing brings convenience, speed and money to people. fashion At the same time, consumers often get disputes with sellers because of the color, size and quality of their clothing. In order to reduce the "distortion" caused by "picture buying", experts suggest that consumers should pay attention to the following six key words.
credit
Try to choose a businessman with high credit rating and good credit rating, but not blindly.
Recommendation: besides credit rating, buyers' comments are also necessary. If the buyers have received favorable comments at the same time, and they are all goods with relatively low prices, it is possible to brush their credit. It is better to see the evaluation of some commodities with higher prices. In addition, the credit situation can also be seen from the comments of the poor and the store owners.
Price
We must be vigilant against goods that are too different from the market price.
Recommendation: when buying, it is better to ask the seller to produce a real picture of the merchandise, especially the details of labels. By checking the buyers' comments to the store, they can judge the credit. Pay attention to keeping all transaction records, find problems and complain in time.
quality
online shopping Most of the clothing products are judged according to the picture of the goods provided by the seller. When they get the real object, they are disappointed.
Suggestion: judging by pictures, if you are a magazine model picture, you can't believe it. You must ask the shopkeeper to show the real object of the costume. It is better to have the detailed drawing of the dress, and you can see the quality of the clothes. Try to select online stores that have franchise certificates or authorization, and ask sellers for invoices and warranty cards.
size
Because online shopping can not be tried on, it is necessary to have a certain understanding of your figure, especially for the shortcomings of the body.
Suggestion: find out the most suitable clothes for yourself, measure them out and write them down. Look at the size of the buyer's evaluation, whether there is a large or small situation. Communicate with shopkeepers.
payment
Pay attention to safety.
Recommendation: try to use the three party payment tools such as Alipay or choose payment methods such as cash on delivery, city transaction and so on. Before and after the transaction, try to obtain and retain sales vouchers.
Receiving goods
When the consumer receives the goods, he should disassemble the packages in the face of the delivery staff to check the integrity of the goods. If there is a problem, refuse to sign and let the logistics company negotiate with the seller.
Suggestion: we must open the confirmation of the delivery staff in the courier company, and try not to let others sign for it.
