A Perfect Plan For Wenzhou Garment Industry To "Embrace Each Other"

Wenzhou style breakthrough

"The first 8 months of 2009, Wenzhou

At this time, it is Wenzhou.

However, breaking through is not easy.

Back in 2008, before the financial crisis, the clothing industry in Wenzhou was already in a precarious situation. Many small businesses were closing down.

Even tengxu, who has always been well-known for foreign trade, was suddenly under market pressure.

The action has begun.

In July 2008, Wenzhou garment industry first joined together in Hongkong.

Then, in January 11, 2009, they took part in the fashion week again in Hongkong.

This time the scale is bigger, and Wenzhou has launched about 8000.

The two attack gradually changed the overseas trade order mode of the old Chinese customers who rely on Wen's overseas Chinese. In the spring of 2009, the first list of the Olympic Games was obtained from the Hongkong Fashion Festival.

Hongkong Fashion Festival has brought a good start to Wenzhou. In February 4, 2009, the Wenzhou chamber of Commerce surveyed 66 enterprises, with an operating rate of 94%.

Subsequently, we visited nearly 20 enterprises in Ruian and Ouhai, and the production tasks were full. Although the pure processing enterprises with second hand or three hands alone had no capacity to research and development, they were "ready to cook."

In May 4th, the "Wenzhou shoes and clothing export brand promotion" will be held at the opening ceremony of the 105 Canton Fair in Wenzhou.

Lu Jianhua, Assistant Minister of Commerce of China, went to the scene to drum up shoes and clothing for Wenzhou.

By participating in these exhibitions and reaching real international buyers, the export volume of emerging markets has increased rapidly.

For example, in the 1-7 month of 2009, Wenzhou shoes increased by more than 60% for Switzerland, Cuba, Jordan, Lebanon, Syria, Pakistan, Angola and Uganda.

Wenzhou garment trade began to maintain "positive growth" in 4, 5 and 6 months three months.

In June, enterprises above Designated Size in Wenzhou

But the pace of exhibitors did not stop.

In July, he participated in the third Hongkong exhibition. In September, the group went to Russia's Clothing Fair. At the end of October, they participated in South Africa International.

"Since we joined the Hongkong Fashion Festival, our business volume has doubled by four times."

Chen Linping, chairman of Zhejiang Yili Jia Garments Co., Ltd.

Tengxu, a frequent visitor to the fashion festival in Hongkong, has spread from the European and American traditional markets to the emerging markets to 34 countries and regions.

Some lists can't be done by themselves, and they can be handed over to other enterprises.

Inspired by this, "international businessmen come to Wen often find a business, it will take a lot of time to affect their list."

Teng Xu boss Xu Yunxu said.

So she began to run the Wenzhou clothing development building, which integrates R & D, display and commerce.

At present, Wenzhou has been awarded the "Wenzhou small and medium-sized garment enterprise development service platform" and "Wenzhou garment export export service platform" Wenzhou garment development building by the municipal government. More than 100 enterprises have been settled. The plan is through 5 years of efforts, relying on "platform" to nurture and integrate 1-2 garment enterprises with an annual output value of over 1 billion yuan, to cultivate about 5 virtual business clothing enterprises, to introduce or build 1-2 climax clothing research and design institutions, and create 2-3 famous Chinese brands or well-known trademarks.

The clothing building not only promotes foreign trade, but also domestic sales.

Wenzhou rule

In fact, the domestic sales also revived, accounting for nearly 80% of the total sales of Wenzhou clothing, many brand sales increased by 10%-30% over the same period.

For example, Semir, Metersbonwe, Barbara, Gao Bang and so on all reached about 30%, especially Semir peak monthly sales growth of even 50%.

"The trade in clothing is processed by OEM and" virtual operation, "said Zhang Qiongyao, Secretary General of the Wenzhou clothing trade association. At present, the growth of OEM is relatively stable, but profits have always been squeezed.

However, the enterprises adopting the "virtual operation" mode have a considerable growth performance. "This model is not afraid of the financial crisis at all. Small manufacturers can not do it, and they will converge on them."

From the "we get inspiration," Zheng Chenai said, "the restructuring of Wenzhou garment enterprises should be a channel."

The chance is coming.

At the beginning of 2009, "Tianjin Mai bought" opened the "Wenzhou name purchase" prelude, and 14 clothing enterprises were entered.

Pan Xucong, chairman of Kalifa Te dress for 8 years, finally sold his own brand of clothing here.

In March, at the "Wenzhou name shopping" forum held in Beijing, Zheng Chenai, together with the president of several major trade associations in Wenzhou, signed a contract with a well-known domestic department store manager to form a strategic partner.

Immediately after that, the "Wenzhou name purchase home life hall" was located in the riverside commercial plaza of Pingyang County, and 500 square meters of shops were stationed in more than 20 brands.

The "Zhenjiang home life Pavilion" will reach 510 square meters and more than 15 brands will be stationed.

In 2010, they planned to open 30 to 50 homes and build 2 more years to build more than 100 in the country.

The first "Wenzhou famous shopping mall" brand integration store has chosen the 1 to 3 tier of Nanchang gold section in Zhongshan Road, with an area of 3000 square meters.

Wedding bird

The plan is to create more than 5 Wenzhou famous shops (streets) in the first year, and in the second year, 20 Wenzhou famous shops (streets).

And another mode of operation, the responsibility of Wenzhou's famous purchase school, fell to the shoulders of Peng Xing, chairman of the French group.

As mentioned above, in September of last year, the news of the bankruptcy of the oceanic Pegan Lehman brothers came out. "At that time, we felt that this is a good opportunity to integrate advantageous resources and explore pformation and upgrading."

Zheng Chenai said.

In October 2008, a plan of "embracing and beating" was launched.

In February 2009, Peng Xing met with Zheng Chenai, costumes of gold, Liao Weijun, Thai Footwear, Zheng Xiangbo and others, and decided to go all the way.

In the next two months, the leaders of the 8 core enterprises spent almost every day in the meeting, and the framework of the "Yi Yi faction" gradually became clear.

Within 5 years, we have opened 1000 image stores, with sales exceeding 10 billion yuan, and 5 years to implement the listing plan.

In accordance with the plan, we will absorb more than 100 local excellent manufacturing enterprises as product alliance cooperative enterprises.

These manufacturers won more than just production orders. As long as they are confirmed suppliers of "Yi Yi faction", they can get credit loans of different sizes directly from banks.

"Strong alliance, big break with small breakthrough plan."

Zheng Chenai said.

In September 9th, the first "Yi Yi faction" flagship store was opened in Wenzhou.

"Judging from our trial business, the market response is good."

You Yi Pai clothing Holdings Limited, the person in charge said.

In November 27th, 30 "excellent clothing" chain stores were opened in Hangzhou, Ningbo, Wenzhou, Jiaxing, Shaoxing, Changchun, Zhenjiang, Wuxi and Suzhou.

At the same time, the "Yi Yi faction" network flagship store is on-line.

Wenzhou fulcrum

"Famous brand entry" is a blessing for brand development, but it needs hard itself.

In fact, after the start of the business, the quality of the market and brand development, Wenzhou.

And the brands of wedding birds, Zhuang Ji, French, Jordan, Xia Meng and other brands are the mainstay of China. Armani, Versace, Zegna and GUCCI have already placed orders in Wenzhou.

According to introduction, Wenzhou

"Wenzhou will use the next 5 years to build" China's top men's clothing gathering base. "

Zheng Chenai said at the opening ceremony of the 2009 International (Wenzhou) purchasing week and the first high-end men's wear brand joint order.

The 3 day "2009 International (Wenzhou) clothing purchasing week" and the global high-end men's wear brand joint order meeting reached about 24000000 yuan.

"From men's wear, we will sort out the industry to help enterprises find industrial breakthroughs."

Zheng Chenai said that this needs "both inside and outside".

Internally, we must rely on resources from outside Wenzhou to introduce the image of Wenzhou men's clothing and improve the global market network.

This year's Wenzhou cultural week is widely invited.

Externally, it will further intensify cooperation with international men's clothing industry.

In fact, more than 20 well-known menswear brands in Italy, led by Dr. Carmine. Gelli of the Northwest Italy business group, took part in the "2009 International (Wenzhou) garment purchasing week and the global high-end menswear Brand Co ordering society".

A perfect plan is being brewed and realized in Wenzhou's clothing industry.