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    The "Low-Carbon Family" Lifestyle Is Quietly Gaining Popularity.

    2010/2/11 11:49:00 107

    How much can individuals play a role in environmental protection? According to the climate change assessment report released by the United Nations Intergovernmental Panel on climate change (IPCC), greenhouse gases (mainly carbon dioxide) emitted by human activities are the main causes of global warming.


     

    Recently, a "personal carbon emissions calculator" has been popular on the Internet. According to the calculation, the carbon emission of a white-collar worker in a city in China amounts to 2000 tons. In the face of such amazing "personal power", the "low-carbon family" lifestyle has been popular.





     


    "Environmental appeal: not buying clothes for one year", "low carbon life", starting from "Su" and "finding happiness from low carbon". Similar titles can be found everywhere in major portals and Internet forums. The term "low carbon" not only appears in the political, economic, industrial and other fields, but also becomes a positive and progressive concept of environmental protection, an obligation and a kind of fashion 。


    Rise of environmental protection fabrics


    The smell of gunpowder in the Copenhagen climate conference has not yet completely receded, and the major green fashion show has launched the campaign of "environmental protection fabric". Soft, breathable bamboo fibers and degradable natural materials have become the favorite of designers. In the spring and summer series of China International Fashion week last year, Chinese designer Liang Zi saved the ancient Chinese fabric on the verge of extinction by using "silk". Although it is very cumbersome in making the silk, it is soaked in plant juice and made by hand by YISHION. Liang called it "the unique green fabric in the world".


    Environmental cyclones not only swept fashion week, but also branded a new trend of environmental protection for all brands. Besides using linen, cereal fiber, etc. raw material In addition to advocating environmental protection, GUESS also introduced organic cotton environmentally-friendly jeans and named it "GUESSGreen". In this series of products, the concept of "green" is meticulous. Even the label is printed by one hundred percent recycled paper and soybean ink. LVMH's EDUN brand not only uses organic cotton, but also moves the production line to Africa and teaches local residents such technologies as planting, sewing and weaving. Because clothes are too fast to cause waste, they are quickly criticized by environmentalists. fashion "Also began to actively carry out environmental protection business, its representative brand H&M new environmental protection series uses organic cotton, organic wool, reusable wool and other environmental protection fabrics, and hangs out the specific trademark for" low carbon "Da people in the purchase of environmental protection clothing to provide convenience.


    Dialogue on environmental protection fur


    Just as the world is in full swing, "anti fur" and "anti" Leatherwear In the environmental campaign, PatrizioDiMarco, executive director of GUCCI, put forward different opinions. He thinks that the luxury industry has its own characteristics, and does not agree to use less crocodile skin even if it contributes to environmental protection. On the contrary, fur may be more environmentally friendly. 85% of the world's fur raw material From animal husbandry, this is not in the normal range of animal protection. The chemical constituents of fur are water, protein, fat, inorganic salts and carbohydrates. In other words, a piece of fur buried in the ground will be completely dissolved in one month without pollution. At present, most of the imitation fur fabrics on the market are made up of a variety of chemical fibers, including denatured polyacrylonitrile fibers and polyester fibers. Although the production price is low, but imitation fur, imitation Leatherwear It is not easy to degrade and pollute the environment. In this way, fur seems to be the best choice for the "low carbon race" to keep out the cold.


    Faced with these allegations of fur companies, some environmentalists questioned: fur sales are behind the brutal cruelty and killing of animals. It is reported that there are 404 fur farms in the United States, producing 2 million 700 thousand animals. But this is far from enough. fashion Brand pairs Leatherwear Demand. As a result, there are 160 thousand licensed hunters living by killing animals, and 4 million animals are killed each year.


    Face fashion In line with environmental protection, the global environment facility and the world bank and the World Conservation Union (IUCN) jointly launched the "save your trademark" plan. The plan aims to encourage private organizations or companies to participate in the protection of biological products in their trademarks. The alligator brand has become the world's first international brand to join the program, and will be protected by rare crocodile varieties. fashion Merge with environmental protection.


    Recycling old clothes


    The concept of "low carbon family" is not a life of ascetic monks. Therefore, if there is no "non environmental" clothing in the wardrobe, it is also unrealistic. Reduce the purchase of new clothes, the old clothes Recycling has become the most direct and effective way of environmental protection for "low carbon people". Celebrities have regained their old clothes and have become an "alternative fashion" in public. In the recent "green fashion show", the old suit turned into a chic satchel, and the newly cut and printed old wedding dress became a gorgeous evening dress in the twinkling of an eye.


    Donghua University clothing Bian Xiangyang, Professor of Design Institute, said in an interview that we should be truly green. clothing Brand manufacturers should abandon the old mode of simply relying on quantity and profit, and actively explore new profit models, such as the establishment of old clothes recycling companies to classify, process and reuse clothes and garbage, and set up specialized departments to guide consumers to make use of or exchange old clothes. It is reported that in Shanghai, Beijing, Shenzhen and other cities in the streets, there have been some high-end clothing accessories "second-hand shop", "rental shop". According to British media reports, if consumers make full use of each piece of clothing, they will save 47 billion pounds or 77 billion 414 million dollars a year for consumers. Therefore, "second-hand shops" and "rental shops" are good "green" choices for "low carbon" advocates.



     

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