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Shock And Shuffle Of Market Structure In Foshan Textile And Garment Industry

2010/2/11 12:18:00 34

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The adjustment of national macro policy and the financial crisis lasting more than one year to Foshan

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Industry brings the market structure and shuffle.

First step in industrial upgrading, energy conservation and emission reduction.

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Last year, enterprises gradually got rid of the shadow of crisis and began to enjoy the joy of orders.

And the past is not optimistic.

For the domestic market

The market has become the driving force for the industry to go against the trend.

For most

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For enterprises, 2010 is still a year of recovery, upgrading, emission reduction,

For the domestic market

It will be the key word for the new year in the industry.

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Total output increased by more than 20% last year.

In Foshan,

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In the eyes of Huang Ruilong, general manager of the company, last year was a bit of a "don't understand" year. "Compared with the 1 months of the past year, the off-season last year lasted for two or three months, but by October, the market suddenly began to boom."

At present, Rui Long's orders are very hot. Dozens of machines in the workshop are working at the same time. Even at the end of the year, there is no trend in the traditional market.

Huang Ruilong analysis, may be the first half of the distributor is more cautious, less inventory, one after another at the end of replenishment.

In the light of the busy season, the processing and production business of the company increased last year.

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Xiqiao, a concentrated enterprise, has undergone "labor pains" after pformation and upgrading and industrial adjustment.

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The industry has embarked on a healthy track of development.

Chen Shubin, President of Nanhai Textile Association, said that Xiqiao textile last year

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Taxes and sales in the industry have increased by about 20%. It is expected that the growth of 15% in 2010 is not a big problem.

According to the statistics of Foshan's big city, the total output of textile and garment industry last year was about 90 billion yuan, up 22.9% from the same period last year, accounting for the whole city.

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The total output value is 7%, slightly higher than last year's 6%.

The decline in exports last year has initially stopped, with a total export of 2 billion 360 million US dollars, down 6.08% compared with the same period last year, lower than the average decline in the whole country and the whole province.

Shuffle acceleration

Scale enterprises exceed 1000

In fact, as early as 2007, the state lowered the export tax rebate, and the textile enterprises in Foshan had already felt the chill.

"We put forward industrial adjustment to deal with the situation changes, and the advent of the financial crisis accelerated the industry reshuffle."

Wu Haoliang, Secretary General of the textile and garment industry association, said that in the past two years, under the external pressure, the enterprises which had not been standardized and small in scale were shut down, and enterprises with large scale and strong ability to resist risks gained more resources.

It is understood that the total number of textile and garment enterprises in our city decreased from 6500 in 2006 to 5700, but the number of Enterprises above designated size increased from more than 600 in 2005 to over 1000 last year.

In 2009, textile companies that had weathered the market explored various ways to survive.

Gaoming Yi textile energy saving and emission reduction has led to industrial adjustment and output growth is bigger. Xinguang knitting has been working hard in the development of new products. New products are coming out every month, and new releases are held every quarter. Now the order of enterprises has been discharged into the first half of this year.

"The main reason why the textile industry can go forward in the financial crisis is that we do not simply pfer the industry, but focus on upgrading the industrial structure."

Wu Haoliang said that at present, upgrading the level of production technology and innovation has become the consensus of the textile and garment industry.

Fight in battle

For the domestic market

Drive the industry to go against the trend.

During the interview, reporters learned that in the past, exports were the main ones.

For the domestic market

Examples are everywhere.

When foreign market demand is shrinking and exports are blocked,

For the domestic market

Become a common choice for textile and garment enterprises to "pull flat" losses.

Qiao Li weaving responsible person said that most of the enterprises now do both inside and outside exports, but the center of gravity began to shift to the domestic market. Currently, the company has developed nearly 200 dealers in China.

After the adjustment of Rui long textile, the ratio of internal and external sales reached 7:3, and domestic sales became an important thrust for enterprise performance.

"In the past, the export proportion of Foshan's textile and garment industry was about 60%, and last year exports dropped to 40%, while domestic sales rose to 60%."

Wu Haoliang said that last year, the total number of enterprises exporting to China averaged 15% to 20% of domestic sales, and even many foreign enterprises turned to domestic market under pressure.

The increase in domestic sales has largely offset the decline in exports of enterprises, and the pulling effect on the industry last year has been relatively large.

However, many domestic enterprises still face unfamiliar with product market and lack of channels.

New trend

The situation is expected to improve overall this year.

Most enterprises are optimistic and cautious about this year's development prospects.

"The market as a whole should be able to be grasped, and exports will increase as compared with last year, but the price is still not ideal."

Chen Shubin believes that there is a familiar process in the domestic market.

At present, enterprises do not have much expectation for quick recovery.

According to Wu Haoliang analysis, the situation in 2010 should not be worse than last year. At present, many orders are placed on the hands of enterprises, especially large and medium-sized enterprises, and orders continue to reach the first half of this year.

But the overall growth rate of the industry will be relatively slow.

He expects export growth this year to be faster than last year, and exports are expected to be close to the level of the previous year, while domestic demand is expected to grow less than in 2009.

New challenges

Recruitment is still difficult in 2010.

After entering the peak season of the second half of 2009, most textile and garment enterprises are faced with a serious shortage of manpower and recruitment difficulties. This dilemma will continue in 2010.

The pace of RMB appreciation will accelerate this year, plus water, electricity and coal.

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The cost of textile and garment enterprises will become more and more expensive as prices continue to rise.

At the same time, the price of products has not increased significantly, and the profit margins of enterprises have been further compressed.

In addition, the demand for environment and pollution treatment is higher and higher. Enterprises in the past are facing more pressure of pformation and energy saving and emission reduction.

Wu Haoliang said that the textile and garment industry of Foshan has identified 3 key tasks this year: first, to improve the enterprise's innovative ability and to do well in the research and development of new products; the two is to continue to promote energy conservation and emission reduction; three, to improve the technological level and processing capacity, and automation and computer automatic control will further promote the pformation from labor-intensive to technology intensive, so as to reduce the labor force pressure of enterprises.