2009 Fashion Capital Of Beijing Fashion Clothing Brand Business Award

Supported by the Beijing Business Council and Beijing economic and Information Committee, sponsored by the Beijing clothing and textile industry association and Beijing business information consultation center, the 2009 "Beijing fashion capital's hot clothing brand business award", which was specially supported by more than 30 famous shopping malls in Beijing, was presented on the afternoon of February 8, 2010 at the multimedia studio of the China Millennium Monument.

Liu Hangcang, deputy inspector of Beijing Business Committee, Zhang Lanqing, deputy inspector of Beijing economic and Information Committee, Xie Qing, vice president of China clothing association, Zhang Peihua, executive vice president of Beijing garment and textile industry association, Liu Menghua, Secretary General of Beijing garment textile industry association, Dan Fanghui, Deputy Secretary General of Beijing garment and textile industry association, assistant director of Beijing textile business information center, vice general manager of Hualian new light department store (Beijing) Co., Ltd., Beijing general manager, Yuqing stop, Guotai commercial building, general manager of Gan Jia Kou building, manager of Cui Wei building clothing department were invited to attend the award ceremony.

"The ten hot clothing brand distribution in Beijing" has successfully gone through six years. It has made great contributions to brand building, business prosperity, service consumers, cultivating sales elite and excellent managers of Beijing fashion capital. Its government support, brand importance and shopping mall participation have played an important role in enhancing brand awareness, reputation, guiding consumption and booming the capital business market.

According to the objective data of Beijing business information consulting center about the brand sales sorting of Beijing billion yuan shopping mall, the award of "the ten hot clothing brand releases of Beijing" is commended and awarded the title of "hot brand".

At the same time, the brand of "marketing gold medal" has been awarded to the brand that has maintained good sales for the past six years.

今年的頒獎活動保持與往年一貫的權威性，共授予包括女裝、皮裝、男西服、男襯衫、中式服裝、羊絨衫、羽絨服、針織內衣、女士內衣、家居服裝、童裝在內的11大類產品，包括白領、朗姿、賽斯特、邢氏、藍地、靚諾、宗洋、偉士、莊子、奧豹、圣媛、卓可、威可多、五木、法都、順美、奧肯、諾丁山、紳士、大華天壇、雪倫、杰奧、伊里蘭、克利雅、尼特維爾、正亞、珍貝、帕羅、雪蓮、米皇、皮爾卡丹、兆君、思諾芙德、圣雪絨、格格 、銅牛、雅婷雅雯、柔可佳、芬蝶、水孩兒、派克蘭帝、昱璐、加菲貓、綠典等四十多個品牌獲得“熱銷品牌”稱號，其中白領女裝、白領皮裝、邢氏、觀奇洋服、依文、五木、愷王、紳士、珍貝、雪蓮、帕羅、水孩兒、派克蘭帝、愛慕、小護士、銅牛、雪倫、杰奧等品牌同時被授予“營銷金牌”稱號。

Judging from the characteristics of this year's hot clothing brand and sales data in Beijing, the view of business and business is that the majority of domestic apparel brands have become mature in the middle and high-end fields. How to further enhance the clothing independent brand, how to enhance the ability to operate high-end brands, and integrate the design and culture into products and services more closely are the new challenges facing most garment enterprises.