Creative DIY Shop Ignites Creative Enthusiasm

If we look at the global definition of "the future", the protagonist will definitely not lack "China". If the prospect defines the future, the theme word will not be less creative.

So when we talk about the future, we will see the brilliant picture of China in the world stage. At the same time, we will hear the call more clearly: the era of creativity has arrived.

This is a story about creativity: God created a strange knot for the world, called "Gordian" knot, and promised that whoever can untie this knot will become the king of Asia.

All those who tried to solve this strange knot failed. Finally, it was Alexander's turn. He said, "I want to create my own rules of solution."

He drew out his sword and cut the Gordian knot into two halves.

So he became a well deserved king of Asia.

And for the Chinese garment industry, the next ten years will be the golden ten years of its development. The new ten years and more powerful Chinese brands will have more discourse power than Alexander.

Lighting creative enthusiasm

When the world regards China as a savior of high-end luxury goods, when China's ranking in the ranks of luxury goods consumers is rising, when public opinion is still debating whether luxury brands should "made in China", what China needs is calmly thinking: what clothes are we willing to spend tens of thousands of dollars, what are we willing to consume?

What is more interesting is: This is a thousand yuan clothes, many of them are produced by our hands, but what are we getting?

In the famous "smile curve", we really can not laugh.

A financial crisis has made many foreign luxury brands sad. Under such circumstances, Louis Vuitton still held an exhibition at the Museum of art in Hongkong. It is called "creative enthusiasm". This is a clamour for reality or a show of mystery. No matter when we look at the history of Louis Vuitton, its creativity has never really disappointed people.

All along, we may not be buying a simple dress, because its price has already surpassed the material itself. We are actually buying an idea, and when we pay for the "creativity", its "enthusiasm" strengthens our value identification.

This is the success of value shaping.

For the future development of China's garment industry, how to realize the pformation from "made in China" to "created in China" is the key.

The industry urgently needs to improve "soft power", establish its own brand and enhance its brand value creativity.

If we want to take the initiative in the new round of competition and achieve leapfrog development, we must firmly grasp the core of creativity.

CHIC, as the most high-end and authoritative event in China's apparel industry, is in line with the needs of the development of the era, and is keen to capture the most advanced and scientific information of the industry, and plays a positive and effective role in guiding the industry or enterprise through the exhibition itself.

In order to ignite the brand's creative enthusiasm and reflect the development path of the industry's creative ecology, CHIC2010 will invite 25 artists, including oil painters, sculptors, environmental artists and builders, on the promenade of the central corridor of the new national exhibition, bringing them more than 30 art works. These works are related to clothing or their own understanding of fashion and clothing, hoping to bring more inspiration through such a "Fashion Art Gallery".

The connection between CHIC2010 fashion art gallery and Hardrive brand is that the Hardrive brand itself advocates an artistic way of life.

The idea stems from the wave of anti tradition and innovation in the late 1960s.

The expression of art in clothing, from the designer to the top of the brand, agrees and persists in the concept of innovation, self pcendence and the concept of art as the soul of a brand.

According to Wang Hui, deputy general manager of Beijing tianyangmei clothing and apparel Co., Ltd., the reason why this is co operating with CHIC is precisely because CHIC has invited over 20 artists to conduct cross-border cooperation. This event is innovative and pcendent with the Hardrive brand itself, which is consistent with the idea of art as the soul.

"More than 20 artists are pioneers. They are of the times in some artistic creation techniques, and we will also participate in CHIC2010 with 130 square meters of booth space. The difference is that for us who advocate art and creativity so much, we will certainly not be just a regular exhibitor. We will make our booth the last piece of art and thirty-third works of art other than the 32 works of artists. I hope everyone will go and look for it. We will do it well and let everyone see it."

Integrating creativity DIY

When China's textile and garment industry is "surging" in innovation, the contribution rate of technology and brand contribution are the two most active waves.

Creativity is the source of product creation difference advantage and added value increase.

Whether it is the local clothing brand or the whole industry, we must enhance the sense of creativity, improve the innovation ability and quality, so as to enhance the overall image and brand value of Chinese clothing brand.

For the future clothing industry, the importance of creativity is beyond doubt.

Not long ago, CHIC2010 organizers and related media entered the enterprise together, talking about their own future development ideas or expectations for the future CHIC. Enterprises all mentioned the "creative" related aspects.

"In the future, if China can produce an international brand, the connotation of the brand must be in line with the global lifestyle," he said. "It is a common pursuit of people in Hangzhou."

In my opinion, what brands need more is the destination of culture.

Clothing is the most apparent embodiment of life style as well as the expression of culture.

The most direct embodiment of creativity is cross boundary cooperation. Huang Xiang, deputy general manager of marketing of my clothing (Hangzhou) Limited, agrees with this very point. "Clothing itself is a part of life, serving people's lifestyle and dressing habits, and its inspiration comes from life, such as sports, music, art and painting.

We should enrich the connotation of a brand and seek inspiration from many aspects, which is helpful to enrich the brand.

Just like traditional Chinese art, the blending of eastern and Western cultures, as well as the modern elements of China, such as Olympic elements, have given us inspiration in costume design. Transboundary as a carrier has helped us build a good platform. "

As for CHIC's expectation, she said, "CHIC is a fashion show, but I think we should adopt other techniques. We can not mention the fashion show, only let people think of fashion shows.

We also often visit foreign clothing exhibitions, and feel that the domestic clothing exhibition is regular, and the overseas fashion shows are more abundant in form and make people more comfortable.

Successful exhibitions should make people feel comfortable and make people feel that they should stay here.

And how to make people comfortable and richer in form, which requires good originality, like CHIC2010's fashion art gallery, inviting more than 20 artists to cross border cooperation is a good try.

Disney, as one of the most successful marketing companies of "story", has turned the mouse into Mickey Mouse and has won a steady stream of income for itself.

It is understood that creative pformation is a very basic element of Disney's development. Li Biaopu, vice president of Walt Disney Greater China, said: "our company's three major development strategies are the content of innovation, the second is the application of high technology, and the third is the development of the international market.

For us, it is one of our basic tasks to be creative, change, find new ways of doing business, adopt innovative technology, or do business in a completely new way.

Alexander, who jumped out of other competitors' set thinking, created his own rules of solution, opening the knot made by God and becoming king of Asia.

In the future clothing industry, the competition between Kings is equally fierce. Just like God's test, the final decoding is only four words: winning the creativity.