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China Textile Association'S Ten Brand Culture Promotion Activities Successfully Started.
The ten brand culture promotion is an important measure taken by China Textile Industry Association to promote brand strategy. During the 5 years since its launching, 10 models and models of brand culture of famous textile and garment enterprises in the whole industry have been set up every year, which has played an exemplary and leading role in the development of the industry.
China Textile Industry Association has continuously deepened ten major brand culture promotion activities for many years. Its fundamental purpose is to find out the advanced models of brand building, integrate cultural construction into the development of the industry, and guide textile and garment enterprises to create more competitive products brand, enterprise brand and entrepreneur brand, so as to promote the spanformation of China's textile production from big country to brand power, and spanform from China made to China, spanforming from a big textile country to a textile power country.
In view of the development of this activity, Du Yuzhou, President of China Textile Industry Association, commented that brand culture is an important part of enterprise culture, and an excellent brand must have its unique brand culture. Under the trend of product homogenization, the advantage of brand culture is the advantage of market competition. To deepen brand culture construction is to enrich the connotation of brand culture, enhance the cultural value of the brand, and create the social image of the brand. In the process of advancing the textile industry, we should create a value system of Chinese textile and clothing brand culture with Chinese characteristics.
Since the second half of 2008, the textile industry has been faced with a severe situation under the influence of the financial crisis. Generally speaking, opportunities and challenges are coexisting and opportunities outweigh challenges. For enterprises with fast development and brand advantage, opportunities are greater than challenges. For enterprises without brands or enterprises with weak innovation ability, challenges are greater than opportunities.
In 2009, when the State Council issued the "textile industry adjustment and revitalization plan", the textile industry was greatly encouraged, especially the State Council positioned the textile industry as "the traditional pillar industry of the national economy and an important livelihood industry, and it is also an obvious industry of international competitive advantage", which greatly boosted the confidence of the industry and enterprise development.
In 2010, the textile industry appeared to stabilize, pick up, stabilize and become good. In the critical period of the development of this industry, it is particularly important to strengthen the building of brand culture and enhance the soft power of the industry.
For this reason, Du Yuzhou put forward several suggestions to further strengthen the cultural soft power construction of the textile industry. First, correctly look at the situation faced by the textile industry, and raise awareness of the importance of enhancing the cultural soft power of the industry. Two, thoroughly implement the Scientific Outlook on Development and foster the concept of strengthening the culture. Three, carry out ten major brand culture promotion activities, and constantly enhance the cultural value of textile and clothing brands. Four, continue to develop harmonious labor relations business activities, and earnestly safeguard the legitimate rights and interests of workers. Five, adhere to the correct direction, and create more national textile and spiritual civilization demonstration base.
In 2005 -2009, the 50 brands and cultural enterprises of China's textile and garment industry, launched by the China Textile Industry Association, have been tested in recent years. Especially after the test of the financial crisis, they have fully demonstrated the strength and cultural value of the brand. With practical action, the profound philosophy of the excellent brand is explained, that is, the culture is the soul of the brand, and the soul of the brand is the soul of the brand.
China Textile Industry Association has continuously deepened ten major brand culture promotion activities for many years. Its fundamental purpose is to find out the advanced models of brand building, integrate cultural construction into the development of the industry, and guide textile and garment enterprises to create more competitive products brand, enterprise brand and entrepreneur brand, so as to promote the spanformation of China's textile production from big country to brand power, and spanform from China made to China, spanforming from a big textile country to a textile power country.
In view of the development of this activity, Du Yuzhou, President of China Textile Industry Association, commented that brand culture is an important part of enterprise culture, and an excellent brand must have its unique brand culture. Under the trend of product homogenization, the advantage of brand culture is the advantage of market competition. To deepen brand culture construction is to enrich the connotation of brand culture, enhance the cultural value of the brand, and create the social image of the brand. In the process of advancing the textile industry, we should create a value system of Chinese textile and clothing brand culture with Chinese characteristics.
Since the second half of 2008, the textile industry has been faced with a severe situation under the influence of the financial crisis. Generally speaking, opportunities and challenges are coexisting and opportunities outweigh challenges. For enterprises with fast development and brand advantage, opportunities are greater than challenges. For enterprises without brands or enterprises with weak innovation ability, challenges are greater than opportunities.
In 2009, when the State Council issued the "textile industry adjustment and revitalization plan", the textile industry was greatly encouraged, especially the State Council positioned the textile industry as "the traditional pillar industry of the national economy and an important livelihood industry, and it is also an obvious industry of international competitive advantage", which greatly boosted the confidence of the industry and enterprise development.
In 2010, the textile industry appeared to stabilize, pick up, stabilize and become good. In the critical period of the development of this industry, it is particularly important to strengthen the building of brand culture and enhance the soft power of the industry.
For this reason, Du Yuzhou put forward several suggestions to further strengthen the cultural soft power construction of the textile industry. First, correctly look at the situation faced by the textile industry, and raise awareness of the importance of enhancing the cultural soft power of the industry. Two, thoroughly implement the Scientific Outlook on Development and foster the concept of strengthening the culture. Three, carry out ten major brand culture promotion activities, and constantly enhance the cultural value of textile and clothing brands. Four, continue to develop harmonious labor relations business activities, and earnestly safeguard the legitimate rights and interests of workers. Five, adhere to the correct direction, and create more national textile and spiritual civilization demonstration base.
In 2005 -2009, the 50 brands and cultural enterprises of China's textile and garment industry, launched by the China Textile Industry Association, have been tested in recent years. Especially after the test of the financial crisis, they have fully demonstrated the strength and cultural value of the brand. With practical action, the profound philosophy of the excellent brand is explained, that is, the culture is the soul of the brand, and the soul of the brand is the soul of the brand.
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