New Trend Of Environmental Protection Footwear Enterprises In 2010

In 2008, Hongxing Erke shoes and clothing testing center was first certified by CNAS (China conformity assessment National Accreditation Committee). Recently, Hongxing Erke sporting goods Co., Ltd. footwear products and Quanzhou Hongrong Light Industry Co., Ltd. have been certified by national environmental protection products, and become the first enterprise to obtain national level environmental protection certification.

Since its foundation, Hongxing Erke has formulated a series of public welfare objectives such as environment, sports and education in addition to formulating the economic objective of seeking truth from facts. It has also attached great importance to the environmental protection function of its products at the time of technology research and development.

In the production process, Hongxing Erke always persists in acquiring raw materials according to law, using renewable raw materials and energy sources, not exceeding the standard of using toxic and harmful substances, striving to achieve emission standards, and products are green.

This initiative to develop enterprises and create brands with environmental protection concept has not only fulfilled the mission of fulfilling social responsibilities, but also promoted the sustainable development of enterprises, established a good social image and reputation, and provided successful experience for the shoe industry.

Nowadays, implementing environmental protection measures and increasing investment in R & D of renewable resources has gradually become an important topic for many shoe and clothing enterprises to develop in the future.

With the increasing material demand of human society, modern industry has developed at an unprecedented speed and scale. It has also brought great destruction to the environment that human beings depend on to survive when meeting all kinds of unstoppable desires.

The impact of industrial manufacturing is becoming more and more serious, which has greatly threatened the entire human society.

As for the footwear industry, especially the environmental problems brought about by the rapid development of the footwear industry, it has gradually emerged and is attracting more and more attention from the society.

Many shoe enterprises have begun to realize the importance of environmental protection, from the "destruction of the environment at the expense of blind pursuit of maximum interests" into "actively protect the environment, adhere to the sustainable development of enterprises", for a time, the concept of environmental protection is echoed in the footwear industry led by the major areas.

On the one hand, enterprises, as an important part of the society, are obliged to take up the social responsibilities of protecting the environment, and make contributions to the cause of environmental protection. On the other hand, enterprises must realize environmental protection only in production and operation, so as to protect the environment as a precursor to development and actively provide people with environmental health products.

For the shoe industry with high energy consumption and pollution, it is necessary to set an example by taking the lead in carrying out the banner of environmental protection, changing the way of operation of enterprises with the concept of environmental protection, and exploring more environmentally friendly production and marketing modes. This will not only build bricks and mortar for the construction of environmental protection enterprises, but also enable shoe enterprises to gain strong competitive advantages and develop in both directions.

With the increasing importance of environmental protection concept, more and more shoe companies have joined the ranks of environmental protection development.

So, how should shoes enterprises do environmental protection production and marketing work effectively and fulfill the promise of environmental protection?

Implementing the concept of environmental protection in enterprise activities

Shoe enterprises should constantly strengthen the concept of environmental protection, not only to let every employee of the enterprise understand the true meaning of environmental protection, actively support the initiatives of environmental protection, but also carry out every activity of enterprises.

In the process of product production, shoes enterprises should use environmental protection materials as much as possible, introduce advanced equipment technology, increase scientific and technological innovation, improve efficiency and develop circular economy, and create environmentally friendly, healthy, and technological products to meet the needs of consumers, and reduce energy consumption and waste of resources as much as possible so as to rationally dispose of emissions and minimize pollution.

In the aspect of marketing, shoe enterprises should also strive to achieve reverse circulation, and make use of high and new technology to "recycle waste into treasure" through recycling and reuse plan, so as to achieve recycling of resources.

Guiding the concept of environmental protection in the consumer market

Shoe enterprises should also actively guide the environmental protection concept of the consumer market, while meeting the needs of consumers, pay attention to the contradiction between this demand and the society and environment, and advocate that consumers should pay attention to the disposal of wastes in the course of consumption and use, promote the pformation of consumers' consumption concept, not blindly pursue the comfort of life, but ignore environmental protection, and call on consumers to protect the environment, save resources and achieve sustainable consumption.

For example, shoe companies can invest a certain amount of funds to make products packaging with green materials, so that the packaging can be recycled and reused, so that consumers will recycle the packaging bags and will not abandon them at will, protecting the environment and cultivating consumers' environmental protection concept.

The practice of environmental protection will inevitably cause enterprises to encounter problems in capital, technology and so on. Among them, there are not a few enterprises that have left half of their efforts. Only those enterprises that persistently persist and invest can achieve results and achieve their real value.

Therefore, footwear enterprises should start from every aspect of the operation, actively advocate the environmental protection concept of energy conservation and emission reduction, and make unremitting efforts to achieve win-win results in the three aspects of economy, society and environment, and create a new era of development with the concept of environmental protection.