Whether Shop Registration Needs To Be Studied

"Virtual economy is different from the real economy, solving the problem of e-commerce consumption security, we should focus on supporting the formal enterprises to become bigger and stronger, and reduce the illegal space of online shopping." Shen Qingsan, director of the municipal market supervision bureau, said in an interview with our reporter. Reporters yesterday afternoon from the "3. 15" event news conference was informed that the "online 3. 15" will be opened in the "3 15" activities for the first time. How to effectively supervise the e-commerce market and safeguard the legitimate rights and interests of consumers will become a hot topic in the near future.

Internet complaints rose 2.5 times over the same period

Statistics from the municipal Consumer Council showed that in 2009, there were 416 complaints about the Internet, an increase of about 250% over the same period, including 141 complaints on online shopping, an increase of about 127% over the same period last year. From the perspective of complaints received, apart from the defects in the quality of products purchased on the Internet and the wrong version of goods, the consumer complaints such as online games and other fictitious property stolen, false information released by operators, no delivery after payment of goods, and the escape of fraudulent practices such as operators' roll out are increasing.

City Market Supervision Bureau official pointed out that even so, the above data can not fully reflect the current situation of consumer safety in Shenzhen e-commerce market. When online shopping is becoming a fashionable consumption mode, the consequent issue of consumer safety has also aroused widespread concern in the society, and is even becoming a new problem that infringes the legitimate rights and interests of consumers.

　　 Shenzhen first opened online "3. 15".

According to incomplete statistics, in 2009, the volume of e-commerce transactions in Shenzhen exceeded 200 billion yuan and increased at a rate of over 50%. The total number of Internet users in Shenzhen is about 4 million 380 thousand, of which nearly 1 million 120 thousand are online shoppers. The proportion of online shopping is about 26%, which is higher than the national level. In the face of such a huge market, how does the market regulation department effectively supervise the e-commerce market? What are the good policies for the general public, especially those who are keen on online shopping? During the "3 / 15" period this year, the municipal market supervision bureau and the municipal Consumer Council will jointly organize the "online 3. 15" interview with the Shenzhen news network for the first time. Focusing on e-commerce supervision services and consumer rights protection, the event focuses on the current situation of e-commerce market in Shenzhen, problems encountered in the development, how to implement effective regulation and safeguard the legitimate rights and interests of consumers, and invite other netizens to discuss together, thus promoting the healthy development of e-commerce market in our city.

　 How to solve the consumption safety of online shopping

At yesterday's "3. 15" event press conference, Shen Qing received an interview with our reporter on how to solve the problem of consumer safety in the online shopping market. He said that the virtual economy is different from the real economy, and how the government regulation can be more consistent with the characteristics of e-commerce enterprises. The whole nation is studying and Shenzhen's ideas should also be adjusted. He believes that we must first base ourselves on services, and not only ignore the e-business enterprises, but study and understand their characteristics in the process of providing services for them, so as to enhance effective supervision.

Shen Qingsan said, in the past, consumption often said that goods should be sold at three stores, and online shopping could be more than 100 or even thousands. In this process, an effective way is to implement consumption guidance. He suggested that a public service platform should be set up by government departments to provide regulatory information such as registration and registration of e-commerce enterprises, so as to guide consumers to choose legitimate and regular e-commerce enterprises, thus expanding the consumption market of regular enterprises, and constantly reducing the illegal space in the online shopping market.

　　 Should the shop be opened online?

At the end of last year, the Interim Regulations on the management of Internet commodity transactions and related services formulated by the State Administration for Industry and Commerce stipulate that legal persons, other economic organizations or natural persons who engage in commodity trading and related services through the Internet shall obtain corresponding administrative licenses and register for business registration according to law. Natural persons should apply for real name registration to operators providing network transaction platform services, and those who have the conditions for registration should register for business registration in accordance with the law. The Interim Measures are still being consulted within the industrial and commercial sector. For a while, the topic of approval of online shops has become a hot topic of concern from all walks of life.

To engage in business activities, business licences must be handled according to law, and network operation is no exception. This is a regulation that has been followed by relevant departments in the past. On the face of it, this seems to be more conducive to government regulation. Take Shenzhen as an example, as of 2009, the number of people who opened online shops in Alibaba has exceeded 300 thousand. In accordance with the laws and regulations governing the real economy, it will not only bring a lot of inconvenience to operators, but also consume a lot of administrative resources of government departments.

Shen Qingsan said that the website platform for network operation must be registered, such as Tencent, Taobao, etc., but a platform corresponds to a variety of ways of operation, and even thousands of business entities, whether these operators need to register one after another, so we still need further discussion and research. He also revealed that the municipal market supervision bureau is currently undertaking the construction of the e-commerce market supervision system and credit system, and the relevant measures for the development of e-commerce are expected to come out soon.