Investors Should Choose Financial Products With Simple Structure.

Last weekend, the Foshan branch of Hang Seng Bank, the first branch of the Pearl River Delta, was officially opened. This is another piece of the Hang Seng Bank's layout of the Pearl River Delta after the CEPA supplementary agreement six came into effect.

Gao Meiyi, vice chairman and chief executive officer of Hang Seng Bank, said in an interview with reporters that since China's domestic financial market is relatively short incubation time, both customers and banks need further accumulation in the high-end financial market. Only when banks interact with customers and markets can they finally determine their positioning and lock in the target market.

High end wealth management market needs to accumulate

Securities Times reporter: high end customer groups play an important role in wealth management business. At present, banks are making great efforts to layout business. What is Hang Seng Bank's strategy in the high-end wealth management market in the mainland?

Gao Mei Yi: we believe that the exploration of high-end customers mainly depends on these aspects: brand, product and service. Only when products and services meet the needs of customers, will customers agree with your brand and stay behind. If you do well in the service of existing customers, customers will naturally introduce your reputation to your friends. Only in this way will the high-end customer groups of the whole bank accumulate slowly. So our strategy is not to rush, including in the Foshan market. Although we have 25 people in Foshan sub branch, the largest number of foreign banks in three Foshan markets, including 10 wealth management teams, but we will not adopt a radical marketing strategy. Instead, we hope to make Hengsheng's financial management brand permeate to the high-end customers in the local wealth management market.

Hongkong experience can not simply transplant the mainland.

Securities Times reporter: what are the differences between Hongkong and mainland financial markets? Can the experience of Hongkong market be transplanted to the mainland market quickly?

Gao Mei Yi: my feeling is that there are many rich people in China, and the value of wealth is very fast. But on the whole, because the development of the mainland's financial market is only a short period of time, domestic investors' experience in investment and financial management is still lacking. But in Hongkong, the investment and financing market has gone through several decades of development. Hongkong customers' cognition of products and market are better than those of mainland customers.

The experience of Hongkong market can not be simply transplanted to the mainland market, because there are still obvious differences between the two markets. First, in terms of customer demand, as a local bank in Hongkong, we have a good grasp of the local market's customer demand and financial habits. The demand for wealth management in the mainland market will be different from that in Hongkong in many ways: for example, the expectation of wealth appreciation, the concept of asset allocation in the medium and long term. Therefore, Hongkong's mature products can not be simply transplanted to the mainland market, but need to be redesigned in light of the characteristics of the mainland market.

Secondly, the financial market environment in Hongkong and the mainland is different. Banks can make full licence wealth management services in the Hongkong market, but the principle of separate supervision is practiced in the mainland market. We can not provide such services. Therefore, we will also pay close attention to the opening trend of the mainland financial market and gradually introduce the experience in the Hongkong market to the mainland.

Investors should choose

Simple financial products

Securities Times reporter: as a professional, what advice do you have for the mainland's financial clients?

Gao Mei Yi: simply speaking, because the development of domestic financial market is not very long, investors should try to pursue simple investment products. In addition, customers must be clear about their goal of increasing wealth.

For most mainland customers, they should not blindly pursue yield, but choose products that they can understand. Ordinary investors should buy products with high transparency and simple structure so as to be able to understand how their funds operate. If they are merely pursuing high returns, they will easily fall into some complex products and lead to losses.