Bosideng'S Excellent Brand Culture Has Made Brilliant Achievements.
From a village sewing group with only 8 home sewing machines and 11 people, it has developed into the largest and most technologically advanced down garment production enterprise in China after 30 years.
What sustains Boston's sustained, rapid and healthy development?
It is a unique corporate culture and brand culture created by Bosideng.
When Bosideng was first founded, it was held in the third Plenary Session of the 11th CPC Central Committee, and the enthusiasm of the whole nation's economic construction burst forth.
Gao Dekang, founder of Bosideng, has gradually become a "self seeking pressure, never satisfied, united struggle, and striving for first class" spirit.
After the company formed a certain scale, Bosideng also "built China".
clothing
"Aircraft carrier" is a mission of "creating a world famous brand and promoting national aspiration" as a vision and constantly developing, innovating and developing in the market competition.
"Small businesses look at bosses, Chinese enterprises see management, big enterprises look at culture". Bosideng's success stories tell us that excellent brand culture is a powerful driving force for the development of enterprises, and is also an irreplaceable and duplicated competitive power of enterprises.
Harmonious environment makes the connotation of brand culture.
Employees are the promoters of enterprise development, "the most valuable asset of an enterprise."
Only by putting people first and caring for employees can enterprises acquire the follow-up force for sustainable development. Only by putting people first and building harmonious labor relations, can enterprises and society create a harmonious development environment together.
Bosideng uses "my love for your sincerity", so that every employee feels the warmth of Bosideng family and enhances their sense of belonging and belonging.
In Bosideng, you will truly feel the spirit of solidarity, harmony, striving and struggling for Bosideng people. They feel that whether they are business leaders, middle-level cadres, local workers or migrant workers, they regard Bosideng as a sense of responsibility for a warm family, and feel the cultural atmosphere of Bosideng people who are bright, smart and atmosphere.
This is the connotation of Bosideng's brand culture.
Nowadays, people mention "Bosideng", which represents more than just
clothing
It is also a kind of culture, a heroic spirit of serving the country by industry and creating a world-famous brand.
Excellent brand culture and enterprise's brilliance
Since 1999, Bosideng down jacket has been identified as China's well-known trademark, China's famous brand products, and national entry.
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Inspection free commodities and China
clothing
The only "world famous brand" in the industry.
The company has also been selected by the two generation leaders of the party and the state, who are very concerned and caring about 16 "Chinese enterprises that enter the world famous brand and have international competitiveness", and won the "National Quality Award" of the highest quality management award in China.
Moreover, Bosideng down jacket has been ahead of the industry for 14 consecutive years. It has been the sole representative of Chinese winter clothing manufacturers for 13 consecutive years, and has released the trend to the world.
Over the past two years, Bosideng's output value, sales and brand value all exceed "billion". The whole group pays taxes to the state nearly 800 million yuan a year.
Under the leading model of Bosideng, Changshu
Spin
clothing
The design level, process quality, brand influence, sales performance and so on have been rapidly upgraded, and industrial clusters and upgrading have achieved a historic leap.
Changshu has
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Garment enterprises more than 3000, processing more than 400 million kinds of clothing (sets) each year, with a total sales volume of 40 billion yuan, has become one of the most competitive garment processing and circulation bases in China. There are 138 enterprises in the town of Bosteng, which have cold proof clothing processing enterprises. The advantages of clusters are highlighted and become "China's famous town of down garments".
The booming industrial chain of winter clothes has driven the vigorous development of more than 200 raw materials enterprises and more than 280 foreign processing enterprises in the whole country, and has created employment opportunities for tens of thousands of people in Changshu and more than 10 neighboring provinces and cities.
Brand culture can promote industry prosperity.
Chinese down
Industry
It began in 1970s, developed in 80s, grew in 90s, and spanned nearly 10 years.
As the leading brand of China's winter clothing, the three major changes in Bosideng down clothing have promoted the innovation of Chinese feather down to leisure, fashion and fashion, which has led to the scale expansion, upgrading of quality and overall leap of the whole industry.
Bosideng was China in October 2004.
Spin
Industry
The Association awarded the only "scientific and Technological Contribution Award" in the field of winter clothing.
In 1997, Bosideng successfully entered Switzerland, known for its strict quality requirements, and became the first Chinese clothing brand to enter the European market with its own brand. For this reason, the counselor of the Chinese Embassy in Switzerland sent special congratulations.
In 2002, Bosideng down jacket was presented to the Russian President Putin, President Halonen and President Kufuor of Finland by the Ministry of foreign affairs as the national ceremony. The superb craft and first-class quality won the unanimous praise of the heads of state.
Bosideng down jacket has also won the gold medal of St Petersburg, Mongolia, Ulan Bator international exposition and Atlanta Olympic Games, and has been recommended by the French Commission for quality supervision and evaluation as a high quality product, enjoying a high reputation in the world's winter wear field.
Bosideng was successfully listed on the Hongkong stock exchange in 2007 and Bosideng in 2008.
Men's wear
British stores opened in two cities in the United Kingdom.
Bosideng is striding forward on the road to "world famous brand" with a high spirited attitude.
New promulgated by the State Council
Spin
Industry
The plan for adjustment and revitalization has been made clear.
Spin
Industry
It is a traditional pillar industry and an important livelihood industry of our national economy. It is also an obvious industry with international competitive advantages.
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It plays an important role in attracting employment, increasing farmers' income and promoting the development of urbanization.
This not only fully confirms the position of the textile and garment industry in the national economy, but also confirms the importance of brand culture construction.
Therefore, strengthening the soft power construction of enterprise culture and enhancing the cultural competitiveness of textile economic development are the requirements of the times to enhance the comprehensive strength of our textile industry. It is also a strategic task to readjust the industrial structure, pform the mode of economic growth, promote the development of textile productivity and build a strong textile nation.
Only by persistently carrying out the construction of brand culture can enterprises enhance their competitiveness and enhance the brand's spirit and material, so that they can be more dynamic and competitive.
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