First, set goals.
Investment planning is the first step in the process of investment promotion. So what is the first step in the process of investment planning? The first step in the planning process is to set goals. Only when the goal is established, can the planning work be targeted. Determining goals includes three aspects: first, what is the goal to achieve; second, do all the work around the target; and third, whether the goal has been achieved. For example, we need to plan an overseas press conference. In the planning process, we must first determine what the purpose of this press conference is and what we want to achieve. Through a press conference, we can make the world understand our investment environment, understand our preferential policies, improve our popularity, or how many projects we launch. After the target is established, we should gather all kinds of information around the target, formulate various plans, and finally check whether the objectives have been achieved.
Two. Extensive collection of various information.
The second step of investment planning is to collect information widely and collect information. Information collection is particularly important for investment promotion. To a certain extent, the investment process is a process of gathering information, finding opportunities and seeking partners. A region, a unit of information flow is large, wide information, it is possible to get more investment opportunities, and achieve better investment results. If information is blocked and there is little interaction with the outside world, it is unthinkable to recruit more projects. Therefore, in the investment planning, collecting information and obtaining information is a very important link. To collect information, we should grasp the following points: first, we should pay attention to the pertinence of information, but do not let go of the universality of information. If we plan a press conference, we should first focus on collecting information and information related to the press conference, but we should not let off some incidental information and information. Because sometimes a little attention can be made to some unexpected gains. This is no exception in the history of investment in Guangzhou economic and Technological Development Zone. For example, a plaza project is imported from a newspaper occasionally. Second, we should pay attention to improving the means of collecting data and obtaining information. Information is changing rapidly, information exchange is becoming more frequent, information flow is increasing, and the way to get information is constantly updated. We should try to collect information by various advanced means. Third, we need to deal with information in a timely manner and improve the ability to process and process information. Information is timeliness, information is valuable only within a certain period of time, and outdated information is worthless. We should improve the ability of analyzing, processing and processing information, and further processing information, so as to increase the value of information.
Three, formulate various investment plans.
Formulating a plan is an important procedure for investment planning, because the advantages and disadvantages of the plan directly affect the implementation of several procedures after the investment planning, which is directly related to the size of the investment effect. Therefore, we must attach great importance to the formulation of investment plan.
There are two factors to be considered in the formulation of the investment plan: first, the feasibility of the scheme, and the two is the selectivity of the plan. The formulation of the investment plan should be realistic, and the goal must be achieved or worked hard to achieve. We must not be unrealistic and may not be able to make a realistic plan. The option of the plan is to formulate various schemes at the same time, so as to facilitate the decision makers to choose the best ones among them. Why should all kinds of investment schemes be put forward at the same time? This is because there is a time difference between the proposal and the implementation. In this time lag, the whole investment environment can be changed due to the changes in policy, market or politics, military, culture and other factors, so that the original investment plan can not be implemented. If we develop several types of investment schemes at the same time, another option can be implemented when a plan is not feasible, so that we can turn passivity into initiative. For example, when planning a press conference overseas, it is possible to set up several kinds of programmes in the United States, Germany or Japan in advance, in order to compare the options.
Four. Compare options.
All kinds of investment schemes have been put forward. Comparing and choosing the most suitable and ideal plan has become an important part of investment planning. If the scheme is well chosen, the subsequent investment work may achieve good results; if the scheme is not properly chosen, it will affect the result.
Then, how to compare various investment schemes? First, we must consider whether the investment plan is consistent with our long-term strategic objectives of investment promotion. As mentioned earlier, investment promotion is a systematic project. We must accurately target the position of investment work in the region and our company from a strategic point of view. First, we must consider whether the investment plan is consistent with our long-term investment objectives when organizing a specific investment promotion activity. Second, we must choose a plan with higher success rate. The success rate is related to the scientificity and creativity of the plan, and it is also related to the political, economic, religious, cultural, geographical and other factors of the foreign party. It is necessary to choose a good cooperation intention between the two sides and grasp the larger investment target. Third, we should choose a smaller cost and better effect. Cost includes opportunity cost and monetary cost. Opportunity cost is the price we pay when we get a chance and go to another opportunity. If we decided to invest in the US, we lost the possibility of inviting business in Japan. When we compare options, we need to choose a scheme with smaller opportunity cost and lower monetary cost and better effect.
Five. Implementation of the plan
The implementation of the scheme is the process of putting the investment plan into practice and putting it into action. In general, the implementation of the plan has been strictly screened and fully demonstrated in various investment schemes, and it is a feasible and reliable plan. Therefore, in the implementation process, we must abide by the procedures, principles and operation procedures formulated in the original plan, and we must not change the time, place, personnel attending the meeting at will, and change matters of the conference only when circumstances are absolutely necessary. The implementation of the scheme is usually a rather concentrated period. It is generally only about a week after holding a business invitation. During the implementation period of the scheme, it is better for the people involved in the investment promotion meeting to open a meeting one day to communicate the work of the day and clarify the tasks of the next day. This can avoid blindness in the work, so that we can have a clear idea of what we do and help to support each other and strengthen coordination in our work. The Investment Promotion Association has its own characteristics, and the investment plan has its own different general characteristics. In the process of implementing the investment plan, we should pay special attention to information capture and data collection, storage and collation, so as to ensure that the investment will get as much as possible. Therefore, during the entire investment promotion period, we need to organize as much strength as possible, take the initiative to make friends, tap new information, and establish new investment channels.
Six. Follow up and feedback after the implementation of the plan
The end of the implementation stage of the investment plan is not the end of the whole process of the investment plan, nor the termination of the investment planning. To complete the overall planning work, there is an indispensable procedure. - Scheme tracking and feedback. Good tracking can consolidate and expand the results of the investment fair and achieve twice the result with half the effort. Therefore, planners should attach great importance to tracking and feedback.
Tracking and feedback are mainly manifested in the following aspects. First, take the initiative to consult and collect the opinions of the foreign party (other party) on the whole investment plan (such as the chamber of Commerce). In the eyes of foreign businessmen or others, where is the success of this investment activity? Where is the need for improvement and attention? By collecting these feedback, we can learn from similar investment planning and formulation of investment promotion plans in the future. Second, we should keep track of the information captured in the investment activities and keep in touch with the new contacts with foreign businessmen, so that the information and exchanges will be terminated. For cooperative projects with intent, it is necessary to create conditions for them to sign contracts as soon as possible after the implementation of the plan. Third, in investment promotion activities The contracted projects must be accelerated and approved. It will urge the project to be launched as soon as possible, and prompt foreign investment to be put in place as soon as possible, so as to enable the cooperative project to enter into a substantive stage of implementation and construction. Fourth, we should work out a plan for how to track and feedback work after the implementation of the plan, divide it into people, clarify responsibilities, and regularly check and track and feedback the effectiveness of the work.
