Semi Illiterate Li Guilian'S Myth Of Creating Wealth &Nbsp; Making Money 1 Billion 600 Million
He invested Wang Chuanfu in investing.
In September last year, Buffett subscribed 225 million shares of BYD shares at HK $8 per share for HK $1 billion 800 million, accounting for about 10% of BYD shares.
And he only used a 3 minute video clip for Li Guilian.
At the 30th anniversary ceremony of Dayang group in September, the video produced at the request of Li Guilian was officially released.
In the video, Buffett, 78, praised the creation of his suit for the first time in more than 70 years.
He did not even jokingly claim that he and Bill Gates should open a store to sell Dayang's suit, and joked that he would be an excellent salesman.
Li Guilian was worried that the video formats of the two countries would not be able to broadcast in China. I did not expect Buffett to ask a professional to help record videos, and told Li Guilian many times that if they could not, they could be recorded again.
It was also reported by the Wall Street journal and attracted the attention of Chinese investors. After that, the stock price of Dayang creation continued to soar.
Some securities analysts who are puzzled have begun to warn investors in the media, not to be confused by Buffett's concept.
Before that, Dayang creation, the company specializing in men's suits, remained silent in China.
Li Guilian, the 63 year old chairman of Dayang group, has also boarded the Hurun rich list, but no one is concerned about the ranking.
This year, she ranked forty-sixth in the list of 1 billion 600 million yuan.
Li Guilian, who was in Dalian headquarters, told a Southern Weekend reporter that Buffett's enthusiasm had puzzled her.
"Buffett may have his own idea, and he can take the initiative to tell me that he can take the video to publicize."
"There is no such thing as love without reason."
Li Guilian seemed to want to hint, but she did not give any information about whether Buffett had co operated with the founder of Da Yang.
It's not just Buffett.
Li Guilian, 63, and Buffett, 78, were originally two people who could not reach eight poles.
Buffett is a famous American stock god, and Li Guilian is only a chairman of the former brigade branch of Liaoning rural area and a Western-style clothing company developed from dozens of sewing machines in township enterprises.
If it were not to find a common ground, Buffett's acquisition of Berkshire Hathaway was a textile mill.
They met two years ago.
Buffett came to Dalian to attend the opening ceremony of a new factory at the Carle metal products company. The director of global marketing of Dayang creation found an opportunity to suggest that Buffett try to create a customized suit.
The friendship between Buffett and Li Guilian began.
In May this year, Buffett specially invited Li Guilian to participate in his Berkshire Hathaway annual general meeting as a guest representative.
In addition to her, only CIC chairman Lou Jiwei and BYD boss Wang Chuanfu participated in the private gathering of Buffett's annual meeting.
Buffett talked for eight hours in a day, and signed more than 700 people.
Buffett's great energy impressed Li Guilian.
After returning home, she attached great importance to physical exercise and began to play golf.
"The whole speech conveys two words of integrity, unlike China's shareholders' meeting, which only tells us well, and Buffett is frank about telling shareholders what they have done wrong."
Li Guilian began to imitate Buffett consciously.
Buffett also brought a lot of celebrity customers to her, including Bill Gates.
Now, Li Guilian has more than 70 top celebrity clients.
In order to serve these celebrities customers, Dayang group Dalian Yang te te Garments Co., Ltd. has a specialized production line, which is called "small line", which produces suits for high-end customers every year.
The price of each garment is 30 thousand -6 yuan.
Most people can only spend 3-5 suits a year, and Buffett's top 10-15 are in the same market a year, but the whole production line is still lucrative.
The small threads are all hand sewn, specifically to every button.
Each suit has its English name.
Most of the more than 70 people are foreigners.
There are some names that Li Guilian has never been willing to exaggerate too much. This is the group of high officials in China.
In 1997, Li Guilian reported to the then mayor of Dalian, Bo Xilai, that after seeing the Japanese clothing companies, he found that the gap was too big and he wanted to commit suicide.
Bo Xilai joked that his mayor did not commit suicide if he was good enough, so he helped Da Yang enter the Beijing West Hotel to open a shop.
In November 2005, Wang Lin, a small line manager, received a phone call from Li Guilian, asking her to go to Zhongnanhai to tailor a central leader.
It turned out that after seeing the flagship store of Dayang in Beijing West Hotel, the central leadership wanted to buy a suit of big Yang, so he sent the staff to Dayang to understand the business situation.
In March this year, another central leader interviewed Li Guilian when he was in Dalian.
Li proposed to make a suit for him, and he readily accepted that he would wear the suit of Dayang when he went abroad.
"High officials usually buy in stores, and they all give money."
Li Guilian said.
Now, there are three flagship stores in Beijing, including Jingxi Hotel and Financial Street store, and Xinguang department store.
Among them, Jingxi guesthouse is specially for state leaders and officials of provincial ministries and commissions, and is not open to the public.
30 years of tumbler
Li Guilian looks very ordinary, not tall, curly hair, and likes wearing a pair of brown glasses because she has poor eyesight in one eye.
The 63 year old has only read 4 years, but he is very capable of learning.
Like watching China Youth Daily and southern weekend, watching Phoenix Satellite TV and CCTV financial channel every day, from time to time, we turn over Ma Yun's book.
On one occasion, Buffett and Li Guilian met an expert in Chinese investment. He asked Li Guilian, "why don't you have money to emigrate and not worry about the change of policy?"
Li Guilian laughed without answering.
She has been a tumbler in the history of enterprise in the past thirty years of China's reform and opening up.
The people's daily in February 8, 1987 reported the story of the ten largest farmers in China.
Li Guilian is the only female entrepreneur. The ten people who are still active in the market are only her and Lu Guanqiu, the head of the Wanxiang Group.
30 years ago, in his hometown, Yang Shu Fang, more than 60 kilometers away from the Dalian Economic Development Zone, Li Guilian led 85 employees to start their own business with dozens of sewing machines. At that time, they could only produce simple clothes and accessories such as tablecloths and aprons.
In 1983, a lot of business problems appeared in township enterprises throughout the country, and many bribes emerged.
That year, the government dispatched more than 40 working groups to investigate Li Guilian's "bribery problem".
At that time, the mayor of Li Guilian's town was arrested for bribery. An engineering team leader sent two bottles of wine to the mayor.
At that time, everyone was saying that Li Guilian, who was arrested next time, thought Li Guilian must have a gift.
Li's husband even made preparations for the petition.
But in the end, the investigation team did not excavate any bribery problem of Li Guilian.
Soon after, Liaoning daily published a report - "farmer entrepreneur Li Guilian".
This report just came out and Li Guilian was scared. "At that time, I didn't dare to take the name of the entrepreneur."
But soon, the Central People's broadcasting station broadcast this article, which is equivalent to the political reversion of Li Guilian.
This is a microcosm of the embarrassing living conditions of township enterprises and entrepreneurs.
After this incident, Li Guilian's external living environment was much better, but the internal problems began to follow. In her words, "the bad habits of farmers' selfishness began to affect the development of enterprises", and many employees left the company to support themselves.
"Then I said," if you want to leave, I will open the door for you and give you a ride. "
Li Guilian said.
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