How Does Zhao Sunli, A Sanitation Worker, Become A Billionaire?

When Zhao Sunli, 43, was driving on a BMW car, he could not help but see more of the roadside sanitation workers.

Sometimes he would ask himself: if I hadn't given up the work of starting a sanitation job, I would be busy in the corner of the city 24 years later.

Perhaps this is the greatest charm of life: Zhao Sunli, a sanitation worker 24 years ago, has become a well-known "king of pants for chemical fiber pants".

Perhaps this is the biggest temptation to start a business: 24 years ago, Zhao Sunli had only 500 yuan in deposits. Today, he accumulated billions of dollars in assets and provided thousands of people with opportunities to get rich and get rich.

Selling buttons and zippers earned 1 million yuan.

Many people are full of expectations for entrepreneurship, but they lack confidence in themselves.

Zhao Sunli's story is a vivid answer: anyone can get rich, even if you are an environmental sanitation worker who sweeps the street.

Zhao Sunli's father is an old sanitation worker.

In 1979, Zhao Sunli, 17, graduated from high school. His first job was to pick up his father's class and work as an environmental sanitation worker in the 27 district health team of Zhengzhou, Henan.

People can't choose their parents and families, but they can choose their own future.

Zhao Sunli, who graduated from high school, wore glasses every day to sweep the street with his broom. Although the monthly salary of more than 50 yuan was relatively relatively high at that time, the wild horse in his mind was getting more and more difficult to control.

"Sweeping the street for 3 years, I feel I have to change my work."

Zhao Sunli said, "I can sweep the streets, but can't I sweep the streets all my life?"

In addition, there is a very realistic reason for that, because his girlfriend gave him an ultimatum because of his career.

In 1982, Zhengzhou's self-employed business began to flourish. Zhao Sunli resolutely resigned from the iron rice bowl of other people's eyes and wholeheartedly intended to become a self-employed individual.

Listen to friends, Zhejiang Yiwu small commodity market is particularly prosperous, variety and low price.

With little money, Zhao Sunli is ready to start with the most fragmented commodities.

So Zhao Sunli, with 500 yuan of savings and 1500 yuan borrowed, went to Yiwu with his girlfriend's current lover.

A few days later, carrying a few bags of buttons, zippers, sewing machines and other small commodities, Zhao Sunli set up a stall in the earliest wholesale market of Zhengzhou's Dun Mu road.

A week later, Zhao Sunli and his girlfriend made a rough calculation, making more than 200 yuan - more than the 4 month salary of the original sanitation workers.

In the first year, Zhao Sunli concentrated his own business on buttons, zippers and other garment accessories, and moved the site from the roadside to a 8 square meter shop.

In the second year, Zhao Sunli expanded the business area of the store to more than 100 square meters, and the turnover increased by doubling every year.

3 years later, Zhao Sun became the largest wholesaler of garment accessories in Zhengzhou.

By 1990, he earned his first $1 million by selling buttons and zippers, which were too small to be sold.

From self-employed to entrepreneurs

Beginning in 1990, Zhao Sunli felt that the competition in garment accessories business was becoming more and more competitive. If he did not seek new fields of development, he would sooner or later be crushed by others.

In 1992, Zhao Sunli bought 3 computerized embroidery machines for investment of 1 million yuan, rented several houses in the rural areas, and opened the first computer embroidery factory in Zhengzhou, specializing in embroidering semi finished garments.

Because it is an exclusive business, the computer embroidery factory has just started business, and its business is booming. Every day, 3 machines will turn 24 hours without stopping. It will bring him nearly 3000 yuan of income.

Just as Zhao Sunli enjoyed the success and happiness brought about by the rapid development of his career, God seemed to deliberately test and temper Zhao Sunli.

In 1994, a fire destroyed Zhao Sunli's warehouses and burned nearly 12 years of business.

"At that time, it felt like the end of the world, and I shut myself up for several days."

A few days later, Zhao Sunli wiped away his tears and walked out of the house, and began to raise funds and rally again.

In 1995, the competition of garment accessories market in Zhengzhou has reached a very high level. Computer embroidery factories have also appeared.

So Zhao Sunli pferred the store to seek new development.

Zhao Sunli began to focus on garment processing.

Not long ago, a small garment factory with 20 machines and more than 30 employees was built in the outskirts of Zhengzhou.

This is Zhao Sunli's today's company.

The company's products are positioned in the direction of women's trousers.

Zhao Sunli did not expect that when he made a good brand, a lot of cheap, poor quality imitations appeared around him.

The disorderly market competition caused Zhao Sunli to experience an unprecedented setback. From 1995 to 1998, Zhao Sunli used his "painstaking operation" to describe his condition.

He said factories are even on the verge of collapse.

But Zhao Sunli insisted on not giving up his efforts.

After a long period of investigation and reflection, he gradually realized that if a company wants to seek long-term development, it must have its own brand.

In July 14, 2000, Zhao Sunli received the certificate of registration of the trademark of "Ya Li Da" women's trousers.

Subsequently, Zhao Sunli quickly established a sales network.

Within a short time, a sales network based on Henan and the whole country was initially formed.

In 2001, the pants made by his factory began to fall short of demand, and enterprises began to embark on the fast lane.

At present, "Ya Li Da" has become the leading brand of China's chemical fiber trousers industry.

There are nearly 1000 employees in the company, with more than 500 brand stores in the country and more than 200 sales counters.

The scale of the company's assets is about 60000000 yuan, with about 3600000 annual pants and annual sales of over billion yuan.

Being honest and doing things with heart

In November 2003, when sales were in peak season, the supply of products was in short supply and production pressure was heavy.

One day, the quality inspector found that a new batch of new trousers pockets were slightly ironed on the lower corner of the decorative leather.

At that time, trousers of this type were very tight in the market, and they were out of stock seriously.

After consultation with the middle level leaders, they are ready to send to the market after minor repairs.

After knowing, Zhao Sunli immediately ordered not to deliver the goods and convened the workers' conference.

At the conference, Zhao Sunli cut off one of the trousers on the spot, and the trousers were eventually put into the boiler to burn.

Zhao Sunli positioned the core values of an enterprise as "upright and upright, and doing things with the heart".

He said that cutting pants and burning trousers is just to make employees truly realize that honesty, integrity and concentration are excellent standards for being a man. They are also excellent standards for a brand and an enterprise.

In terms of entrepreneurship, Zhao Sunli also has a unique saying.

He said, "when I was at school, the teachers often said that they were very dismal, and I didn't understand that they always thought that doing business was just like fire and fire.

But then really did business, only to know, no matter what business, will inevitably face the situation of poor management.

At this point, if you take a step back, you will have nothing, so sticking to it is very important.

It is often said that the winner is the king and the loser is the bandit.

I think entrepreneurship is a loser and a leftover is king.

In the market storm, the winner can always be the winner. "