Children'S Wear Brand Manager Helps You Analyze The Children'S Clothing Market In China.

"Steady, accumulate, upgrade and grow fast", Yao Yifeng, manager of Planning Department of Zhejiang three point water children's Clothing Co., Ltd. summed up the basic situation of three o'clock water in 2009 in 4 words.

For three point water, 2009 is a year of exploration and market development. Whether it is product, brand or team, it has gained more market recognition in this year, and has completed the sales target of 50 million yuan set at the beginning of this year.

This young enterprise that has just set up two years has shown vigorous vitality and vitality.

Zhejiang three point water children's Clothing Co., Ltd., backed by the big tree of Kangnai group, persisted in product development and brand expansion and toward the development of enterprise strategy.

The "three point water" brand is unique in its conception, with "water" as its culture, and the "three point water symbol" as its connotation, it develops the four seasons children's clothing in spring, summer, autumn and winter, and creates a colorful and fashionable childhood.

By participating in the CHIC exhibition last year, more franchisees have known and understood the "three point" brand.

In order to achieve better exhibition results, the current exhibition area of three point water increased to 128 square meters, double the number of last year.

When talking about the harvest and feelings of the exhibition CHIC, Yao Yifeng believes that CHIC is a platform for showing itself. To improve the effect of the exhibition, the early planning and customer invitation, the later implementation and the customer follow up are very important.

"At the exhibition, there are so many brands that each of them is good. It is difficult for franchisees to choose. Therefore, it is very important for the latter to follow up the customers.

We will help customers make market planning, profit and loss analysis, stand in the position of customers, help customers find their own direction of development.

China's children's wear market is bigger, more and more enterprises are beginning to enter children's clothing, but Yao Yifeng believes that China still lacks the National Children's wear brand.

There are three main reasons: first, China has a vast territory, and the consumption habits and needs of consumers are quite different. Therefore, it is more difficult to become a national brand in China than in Korea and Japan. Secondly, many children's wear enterprises are in the growth stage, especially the management is relatively weak, and the talent is relatively scarce. This largely constrains the enterprises to create national brands; moreover, a large proportion of consumers do not have the habit of brand children's clothing, and like to wear children's clothing.

In order to solve the problems faced by the children's clothing industry, the "three point water" is positioned as a cheap fashion brand.

"With the improvement of people's living standards, more and more consumers will be wearing brand children's clothing.

We offer a one-stop brand service to consumers at the price of the public, hoping to become the first batch of national brands with other outstanding children's wear brands.

In the future, the competition of children's clothing industry is the competition of the comprehensive strength of enterprises. If an enterprise wants to develop healthily and long-term, sales, channels, product lines, brand awareness, operation level, human resources and management can not be less.

For three point water, core competitiveness is rich and parity product line, convenient channel layout, brand image with affinity, and fast response supply chain and franchise system.

"In the next ten years, the garment industry will pform from entity operation to capital operation.

With the quickening pace of the listing of children's clothing enterprises, I believe that in the near future, the biggest children's clothing enterprises in China will be born.

With the listing of the three point jellyfish company Kangnai group, three point water will also become one of the largest children's clothing enterprises in China.

Yao Yifeng also has high hopes for CHIC. "I hope that CHIC will become a platform linking enterprises and franchisees, enterprises and suppliers, leading the trend of China's popularity and promoting the development of international market."

For the three point water, the core competitiveness is rich and cheap product line, convenient channel layout, brand image with affinity, and fast response supply chain and franchise system.