Lining, China'S Domestic Revenue Exceeds ADI

In 2009, Lining's income increased by 25.4% over the same period, reaching 8 billion 387 million yuan, and the profits and interests of the equity holders increased by 31%, up to 945 million yuan. The equity holders' equity return rate was 41.3%, an increase of 1.7% over the same period last year.

Adidas, a multinational brand, has released its business data in 2009, and its sales in Greater China are 967 million euros, down 16% from the same period last year.

Analysts told the first financial daily that Adidas Greater China includes mainland China, Taiwan and Hongkong. The mainland accounts for about 84% of the total sales in the Greater China region, so Adidas sales in the 2009 fiscal year are about 7 billion yuan.

According to this comparison, Lining's revenue has exceeded Adidas in mainland China.

Lining group's revenue growth mainly through the two or three line cities continue to expand sales channels and improve retail store operation and management and strengthen new business development, including the successful launch of Lining brand badminton business.

As of December 31, 2009, the number of retail outlets of Lining brand in the mainland has reached 7249, a net increase of 1004. The number of new stores added by Lining brand and the new business area exceeding 80% are all from the mainland's two or three line market.

In 2009, after buying all the shares of Kaisheng sports (Hongkong) Co., with 165 million yuan, Kaisheng's rackets, plumes, badminton, costumes, shoes and accessories were formally incorporated into the Li Ning Co.

Lining group entered the badminton field formally by signing a contract with China badminton team.

Lining said that the central economic work conference held at the end of 2009 put forward the relaxation of household registration restrictions in small and medium-sized cities, and promoted the process of urbanization. This measure is expected to generate considerable scale of consumption increments, which is an important positive news for the sporting goods industry.

In the first quarter of 2010 and the second quarter of 2010, the annual growth rate of the Lining brand order meeting was 11.6% and 15.4%, respectively. Therefore, the growth of sports goods industry in 2010 will be higher than that in 2009.