40 Years: China'S Time-Honored Brand "Ancient And Modern Underwear" A Solid Footmark A Year.

The ancient and modern company is located in the golden section of Shanghai's elegant and prosperous commercial street, Huaihai Zhong Road. It was founded in 40s. It is a well-known enterprise certified by the Ministry of internal trade as "China's time-honored brand".

Since 1988, after more than 10 years of continuous development, it has become a brand lingerie company specializing in women's underwear and industry.

Shanghai ancient and modern underwear Co., Ltd. mainly develops and produces six series of products, such as women's bra, fancy underwear and fashionable swimsuit, which are developing synchronously with the world trend.

At present, there are 175 ancient and modern chain enterprises in all provinces and cities (except Tibet and Taiwan), with more than 500 wholesale and distribution outlets, and export products have entered the Japanese and European markets.

The ancient and modern brand lingerie has been favored by the vast number of female consumers throughout the country in quality, style and fabric. The ancient and modern products have been appraised as "Shanghai famous brand products" for 5 consecutive years. The ancient and modern trademarks have been named "Shanghai famous trademarks".

Yesterday's famous brand in Shanghai, today's famous brand in China and the world famous brand in the world are the excellent goals pursued by ancient and modern people.

In 1989, the "ancient and modern" shop application was registered as "ancient and modern brand" product trademark.

In 1992, "ancient and modern brand" products were appraised as "Shanghai famous brand products".

In 1992, "ancient and modern brand" trademark was identified as "Shanghai famous trademark".

In October 1993, it was awarded the "Chinese time-honored brand" enterprise by the State Ministry of internal trade.

In June 1995, the first city chain store in Wujiaochang, Jiangwan, broke through the traditional single store sales mode.

In August 1995, the first provincial chain store was opened in Nanjing, Jiangsu Province, and began to implement the management strategy of "brand chain to the whole country".

In June 1996, in Pudong New Area, Shanghai, we invested in the construction of an international advanced underwear factory, and developed, designed and produced six series of products that are in line with the international fashion.

In 1996, the selection of ancient and modern advertising slogans was launched throughout the country. In the nearly 10000 letters of solicitation, the ancient and modern bra and a new brand were selected as the slogan of ancient and modern brands.

In 1997, the ancient and modern bra advertisements boarded the North-South viaducts in Shanghai, causing great social discussions and comments. After that, the ancient and modern bra advertisements broke through the common prejudices and boarded the Nanpu bridge in Shanghai.

In 1998, the "ancient and modern" product spokesperson was recruited nationwide, creating the domestic underwear brand and adopting the international common practice to enhance the brand image.

In August 1999, hundreds of celebrations were held in Shanghai.

During the celebration, the first dynamic performance of the underwear window shows a far-reaching influence. The domestic media are competing to report. The CCTV news shows the current performance.

In 2000, we launched a brand publicity campaign to "let the beautiful wings spread - ancient and modern brand Wanli line". From Shanghai, we went through 9 major cities such as Lanzhou, Xi'an, Chengdu, Chongqing, Wuhan and Beijing. It lasted for a month.

In 2001, the company passed ISO9001 quality system certification.

The whole process of product design, production, sale and service is strictly managed according to international standards.

In 2002, mother's Day held the "mammy carnation, ancient and modern love for you" in the Dongan market of Beijing, and invited the ambassadors of various countries to participate in the selection and award ceremony.

In 2002, the introduction of foreign capital, the ancient and modern underwear factory pformed into Shanghai Hong Kong joint venture underwear manufacturing Co., Ltd., the use of advanced product design concepts and production management mechanism abroad to enhance the competitiveness of ancient and modern products.

In 2003, Shanghai and Hong Kong joint venture ancient and modern underwear manufacturing Co., Ltd. moved to nearly 10000 square meters of new factory area.

At the beginning of 2003, in the middle of Huaihai Road in Shanghai, we built a flagship store of about 1000M2 business area.

Converging international famous brands, integrating ancient and modern considerate services, realizing the fashion and zero distance contact between Shanghai and Paris and Milan.

At the beginning of 2003, the seventh national chain annual meeting of ancient and modern underwear and 300 ceremonies of ancient and modern lingerie national chain were held at the Shangri-La hotel in Shanghai. The inspiring poetic song and dance drama "neon on the sea" shows the beautiful pursuit of fifteen years.

At the end of 2003, Hilton Hotel held the eighth national chain annual meeting and new product exhibition in Nanjing Hilton Hotel, showing that ancient and modern brands from Shanghai to the whole country radiate the new development of the Yangtze River Delta region.

The representatives of 355 chain enterprises gathered together to conspire to develop the future in both ancient and modern times.

In September 2004, ancient and modern chain stores opened to the roof of the world - Lhasa.

In addition to Taiwan and Hong Kong and Macao, ancient and modern chain stores have spread all over the country.

In 2004, the ancient and modern underwear manufacturing Co., Ltd. developed and launched the ERP manufacturing system management software to further enhance the quality and efficiency of enterprise management.

In 2004, the ancient and modern products participated in the European exhibition of Chinese famous brand export commodities held in Bermingham, England, and the Shanghai famous brand products exhibition held in Lyon, France.

In January 2005, the ninth national chain annual meeting and the new product exhibition were held at the Shanghai International Conference Center.

In 2005, the company implemented the ERP software management of commercial sales system. In accordance with the requirements of modern logistics management, the integrated management of data and information in warehousing, wholesale, retail and other aspects was strengthened and integrated.

The company and "ancient and modern brand" products have won the major honorary titles of the city and the whole country.