Li Rucheng Killed Hemp Mace &Nbsp; Sought International Dress Language.

In January 8, 2010, YOUNGOR's world's first hemp family life hall opened in Ningbo and announced in a high profile that its focus should be on the development of hemp industry.

"I now focus on two pieces, one is brand clothes, the other is investment.

After this round of adjustment, YOUNGOR will have a good development in the next 30 years.

Li Rucheng, chairman of YOUNGOR group, has obviously seen the future development path of YOUNGOR from "leprosy".

After 30 years of rapid growth, how to break through the bottleneck of YOUNGOR's rapid development of textile and clothing has always been a problem Li Rucheng pondered every day.

It took nearly 4 years and invested nearly 300 million. With the complete industrial chain, YOUNGOR and the PLA General Logistics Department conquered the difficulties in the industrialization of hemp fiber, and finally moved the "natural fiber king" to the hemp life hall. As a new type of fiber resource with independent intellectual property rights, hemp began to enter the Chinese life.

Li said: "China is a big country of textile and clothing, and is also the largest consumer of textile raw materials in the world. Last year, the import dependence of cotton demand exceeded 35%, and other textile resources were scarce.

As a new resource, hemp fiber has a broad market prospect.

"Hemp industrialization is a good thing to benefit the country and the people.

5 years ago, we invested in hemp cultivation and hemp fiber processing, hemp comprehensive utilization and other projects.

This project will not only bring new development space to YOUNGOR, but also become a new bright spot in the development of the industry.

Li Rucheng said.

Industry insiders predict that YOUNGOR's march into the hemp market will lead to the development of the entire textile industry. The textile with hemp as raw material will probably replace the position of Flax in the market in the future.

According to industry statistics, from 1995 to 2005, China's Linen raw material import dependency reached 55%.

At present, Russia is the largest producer of hemp in the world, followed by China. Hemp output accounts for about 1/3 of the world's total.

For the rising prices of raw materials in the textile industry, hemp can no doubt alleviate the shortage of raw materials.

"Hemp industry has great potential.

If we are bigger, we can reach the market space of 100 billion yuan.

Li Rucheng has great confidence in the market potential of hemp.

Since 1995, sales channels have been established. Today, YOUNGOR has the largest apparel marketing network in China.

The group has more than 100 branches in the whole country, more than 400 self operated exclusive stores, a total of more than 2000 commercial outlets.

At present, YOUNGOR hemp Klc Holdings Ltd has established a vertical industrial chain operation mode. Li Rucheng said that in the next 5 years, YOUNGOR group will join the Han Ma Ma Klc Holdings Ltd, and build a number of products with high added value and high technology based on the establishment of 5-8 raw material bases and production bases, and bring hemp fiber into the mainstream products with cotton, wool and silk.

According to the development plan of hemp industry, it is estimated that by 2020, YOUNGOR and hemp will establish 6 planting bases nationwide.

"Hemp industrialization is not a matter of an enterprise, but a revolution of the whole industry."

At the end of the year, Li Rucheng said that he hoped that together with the textile and garment enterprises in the whole country, combined with the new rural construction, hemp would become a new industry in China to break through the economic crisis and contribute to the revitalization of China's textile industry.

At the same time, he called on the state to pay attention to this project.

"In the past year, the YOUNGOR clothing sector has been doing some basic work, mainly through the opportunity of the financial crisis, to make some fundamental adjustment, reorganization and upgrading of the industrial structure."

In the interview with the reporter of the China times, the Propaganda Department Manager of YOUNGOR group explained why the YOUNGOR clothing plate appeared to be stillness relative to the rest of the previous year.

In July 14, 2009, YOUNGOR announced that the company invested 1 billion 400 million yuan to increase the registered capital of the wholly owned subsidiary YOUNGOR clothing Holdings Limited from 200 million yuan to 1 billion 600 million yuan.

According to the announcement, after the completion of the capital increase, YOUNGOR clothing Holding Limited will directly or indirectly hold all the shares of the 22 enterprises in the apparel marketing board and production sector.

Liu Xinyu, Secretary of YOUNGOR's board of directors, said in an interview with the China Times: "after this arrangement, the company will restructure its clothing plate business according to the" brand shaping process "under the clear ownership structure, and operate a number of brand departments under the subordinate departments, such as product department, market department, brand management department, etc., so as to improve the efficiency of resource utilization, speed up the market reaction speed, and reshape the brand image of YOUNGOR.

In fact, Li Rucheng, chairman of YOUNGOR, has not been idle in the clothing sector for the past year.

Li Rucheng repositioned YOUNGOR clothing and divided it into five categories.

In addition to the new YOUNGOR series clothing products, YOUNGOR also introduced the Hartmarx brand of the United States, and will continue to promote the promotion of hemp home textiles, clothing and other products this year. All 5 series of clothing products will be unveiled in March this year in Beijing CHIC (China International Fashion and Accessories Fair).

"We plan to open third living rooms in Beijing during the two sessions this year. In May, we opened fourth living rooms in the Bund No.1, Shanghai, and opened 50 HMA family life museum before 2011, displaying the application results in World Expo during 2010."

Li Rucheng said that hemp products will gradually push to the European, American, Japanese and Chinese high-end markets on the basis of meeting the needs of the army.