The History Of "Pierre Cardan" Women'S Dress In China

Some people say that in the French civilization, there are four names that are most famous and most prominent: Eiffel Tower, Le Louvre Museum, President De Gaulle, and Pierre Cardin's dress.

Since 1979, when Pierre Cardin held the first fashion show limited to professionals in the Beijing national culture palace, Mr. Cardin opened the first step to "let the high-end fashion go down the sacred T platform". He became the first top fashion designer to make garments, so that ordinary surnames could enjoy the latest technology of clothing art, and at the same time, it also injected great vitality into the garment manufacturing industry and opened up the vast market.

According to the objective statistics of the third parties, "Pierre Cardin" is one of the most widely sold trademarks in the world.

In 2000, Beijing orient Qili dress and adornment Co., Ltd. spotted the development potential of "Pierre Cardan" brand, emerged from many competitors, and successfully achieved the sole agency power in Pierre Cardin's women's clothing District of China, which caused quite a stir in the clothing industry that seldom traveled the international brand line at that time.

However, the Pierre Cardin brand is selling well in Europe, which does not mean that it can sell well in China.

Therefore, Beijing orient beauty company began to focus on localization thinking, that is, the brand style and marketing strategy should adapt to the consumption psychology, consumption habits, aesthetic consciousness, and even cultural background of the Chinese consumer groups.

Effective integration with China's local culture is the re positioning of product series and product demands.

The product not only conforms to the Chinese market, but also has the characteristics of cardan. It has both quality advantages and price advantages.

The concept of brand extends downward.

Since Pierre Cardin's first entry into the domestic market in 2001, the product of women's clothing has always been the goal of creating a high-quality cultural atmosphere for women aged 35 to 50.

Most of Cardin's women's fabrics are imported from France, Italy, Spain, Japan, Korea and other high quality imported fabrics. The style of Cardin's women's clothing is modeled by European style. The unique shoulder pressing sleeve technology of Cardin is skillfully integrated into the products, which fully embodies the essence of Cardin style.

In addition, the advanced pearl needles Ming Jian craft, the side corner ribbon sewing process are all the perfect details of cardan women's clothing.

Due to the accurate positioning and high brand awareness, the market share of Pierre Cardin's clothing products in China has been increasing, especially in the northeast, North China, northwest and other regions.

In recent years, more and more famous international clothing brands have been stationed in China. The internationalization of China's local clothing brands and the deepening of cooperation between local brands and the international market make Chinese consumers increasingly diversified.

Under such circumstances, Beijing orient Qili company pays more attention to localization while paying more attention to localization.

The cooperation with Pierre Cardin's French headquarters is closer. It's not just the relationship between agents and brands, but the two sides work together in China's local market to manage Pierre Cardin's women's clothing.

Cardan headquarters annually inherits the original design of French Pierre Cardin, based on the international popular elements and the specific conditions of the Chinese market, designs and guides the design of every season for Pierre Cardin's women's wear plan, and sends designers and boards to the company regularly to train professionals in technical, technological and other aspects.

To ensure that the original volume of French original products is 30% of the total volume of production.

At the same time, Pierre Cardan's representative office in China has held a press conference on the Silk Road, Ming the Great Wall ruins, and the 798 factory in Beijing in Dunhuang, Beijing, since its launch in October 2006. It has expanded the influence of Pierre Cardin in China.

The ultimate competition of enterprises is the competition of talents. In order to increase the reserves of talents, Beijing orient Qili company signed a strategic development agreement with Beijing Institute Of Fashion Technology in 2009, and set up a brand marketing laboratory of "North dress Oriental beauty", attracting talented graduates to join the team and build a talent pool that meets the needs of enterprise development.

In the next five years, Beijing orient Qili company will continue to focus on product R & D and channel integration. At the same time, it will pay more attention to the adjustment of the internal system: the adjustment and enhancement of the number of employees, the degree of professionalism, the simplification and careful calculation of enterprise investment, and the improvement and reduction of the profit and cost control of enterprise products.

To provide consumers with more quality products and more detailed services.

The brand of Pierre Cardin is full of vitality.

Today, Pierre Cardin's commercial empire has more than 400 trademark agency contracts in the world, producing and selling in more than 130 countries, with 200 thousand employees directly employed.

As Mr. Cardin said, "success is inseparable from partners and hard work".

We expect more excellent agents to join in this business empire and work together to create a bright future for Pierre Cardin's dress.