Mi Huang, &Nbsp; Not A World-Class Processing Plant.

In 2010, the cashmere cashmere came to a good start. Beijing, Nanjing, Shenyang, Shanxi and other markets frequently broke the market. The unusually hot sales situation made Mi Huang unable to catch up.

According to statistics, as of January 20th, the rice cashmere products in the northeast, North China, East China, central China have excellent sales results in the top three of the same products, terminal sales highlights: Xuzhou's 100 day sales of 800 thousand yuan, Xuzhou Golden Eagle selling 580 thousand yuan a day, Beijing Cui Wei building 4 days sales 1 million 600 thousand yuan?

Zhejiang cashmere cashmere, a cashmere enterprise that entered the market in 2001, has emerged from nearly 1000 cashmere enterprises and has grown into today's "fashionable cashmere leader brand". It only took more than 8 years to create the "Huang Huang phenomenon" in China's cashmere industry.

What made such a young cashmere brand today?

In 2001, China's cashmere industry entered a stage of vigorous development. Due to the profit driven by cashmere products, cashmere enterprises once reached more than 800.

At the domestic level, cashmere products appear in the supporting role of clothing. Warmth is the main reason for consumers to purchase; cashmere enterprises only earn processing fees at the export level, mainly based on OEM.

The lack of independent brand and lack of design style are the key words of Chinese cashmere industry in 2001 and even for a long time.

Despite the frequent appeals of the industry, the development of China's cashmere industry needs to attach importance to the design and establishment of its own brand, but whether it is product development or brand building, enterprises need to invest large amounts of capital and persevere.

In the view of most enterprises, the rapid return of funds is the top priority.

In May 2001, the cashmere cashmere was formally established in Zhili Town, Huzhou.

Unlike other cashmere enterprises, MI Huang invested 50 million yuan to introduce advanced equipment in Germany at the beginning of his venture, and decided to use 15% of sales revenue for product development as a policy that must be adhered to.

In addition, we have hired a first-rate design team to build "cashmere fashion" with heavy gold and set the "cashmere fashion first brand" as its brand vision.

Mi Huang's series of actions were regarded as crazy at that time.

In the early days of the venture, a large amount of cash is undoubtedly a risky move.

And the expectations of MI Huang for brands are also ridiculous.

In 2003, with a heart of anxiety, MI Huang took part in the "China Fashion Expo" with the latest design works.

It is exciting that the first time the exhibitor of MI Huang won the "China Cup" excellent design award.

Pierre Cardin, playboy, Goldlion and other international brands have also thrown olive branches. I hope Mi Huang can do OEM OEM for them, but they are rejected by the emperor.

To surpass other cashmere enterprises, to create their own brand is the goal of MI Huang.

It is also the clothing fair that has won the recognition of consumers as the "king of cashmere fashion brand" as its own brand vision.

In order to be more close to internationalization and provide consumers with better quality products, in 2004, MI Huang took the lead in importing the world's leading quality control system, and was identified as "quality trustworthy tracking unit" by the China Quality Promotion Association.

However, in addition to product value, the shaping of its own brand is also the most important part of its brand value.

In many cases, consumers purchase products not only to meet the needs of interests, but also to the satisfaction of spiritual needs, that is, brand value.

At that time, China's cashmere industry generally did not attach importance to brand building, and there was no reference to it. How to build the brand of MI Huang?

In 2005, MI Huang signed Rosamund Kwan as the spokesman of the image, which became a sensational news at that time.

Although in other industries, the spokesperson has become a common phenomenon, but in China's cashmere industry, MI Huang is the first to invite celebrities to speak for others.

In 2007, the sale of a cashmere product designed by Rosamund Kwan and the 100 thousand Day Auction of the cashmere product and the donation to the special fund of China's Pink Ribbon were once again a topic of discussion.

At present, these moves of MI Huang are quite conventional, but at that time, a series of actions like the heavy hammer have been smashed into the hearts of many people in this industry.

It is also from then on, other cashmere enterprises have begun to shape the brand.

If we want to keep ahead, we must constantly introduce new ideas.

When other companies followed suit, MI Huang quickened his pace.

In 2008, MI Huang took the lead in the international stage and became the world's best model competition special costume in China's competition area with fashion and leading design.

In order to further build up its international image, MI Huang joined hands with top domestic consulting institutions to launch the strategy of "champion rising" and achieve all-round upgrading of brands from products, channels and many other aspects.

In 2009, the "multicolor strategy" put forward the development direction of the future. It also won the full hall of the industry and fashion. It showed a new idea for the development of cashmere industry and made a new exploration.

Around the "colorful strategy", MI Huang took the lead in working with the Chinese fashion color association to establish the only Chinese "Cashmere color research and development base".

To create a high-quality cashmere brand image, and strive to enhance the fashionable value of cashmere products is what the emperor is doing. The establishment of the base provides a very broad platform for MI Huang's "leading colors". What the queen of rice wants to do is to make "leading colors" a veritable action.

Wu Jinhai, chairman of the board of directors, said: "we must steadily develop and step by step.

Now, we are going to do what is good at the moment.

In the November 2009 China International Fashion Week, Mickey Wong and the Golden Summit designer Qi Gang jointly launched the "luxury beauty" senior cashmere fashion conference.

The press conference has been an unprecedented success. The media praised highly: "Michae rewrote cashmere in fashion" and "Mi Huang is the leading brand of fashionable cashmere".

This is also the best affirmation of the more than 8 years' efforts by the emperor.

Over the past 8 years, MI Huang has created three first in the industry: the first cashmere brand in China to implement entertainment marketing strategy, the first cashmere brand to successfully create cashmere products in China, and the first cashmere brand made in China for women of urban fashion.

Through the innovation of products and brands, the Queen's cashmere fashion has been recognized by the urban fashion women. I believe that MI Huang will create more first in the future development.

"There are always people who want to innovate and to cross the river by feeling the stones first."

There is no precedent for the cashmere fashion in China. Many initiatives need to be experimentation and exploration.

In this process, MI Huang is constantly growing and accumulating experience.

I believe that in the near future, China's cashmere will go out of its own fashion path.

Wu Jinhai sighed with emotion.