Li Jianhong: Out Of Ten Years Of Inherent Mode

He is always a bald figure, a typical southern accent, and Mandarin is not very fluent, but he can not hear clearly. He will tell you word by word, and for more than an hour, his tone is always full of passion.

He is Li Jianhong, chairman of the global hardware network.

People who have had contact with Li Jianhong say that he is a very passionate and very intelligent person. His tenacity is indeed admirable.

In the shopping mall for more than 20 years, he has experienced his tough character, so long as he has the right thing to do, he will do everything he can.

"If Alibaba finds me, I want to buy my company, I will be happy," Li Jianhong is eager to see the company's strong desire.

No more blind

Many industry websites are copying each other, but they don't know what the needs of SMEs are.

The development of e-commerce in China has entered the fast lane. The global hardware network, established in December 2000, has been trapped in the existing business model.

In order to diversify the electronic business industry on the basis of the hardware industry, in 2009, Li Jianhong created the cool Jiangshan network, combined with the original global hardware network resources, and strives to build the largest industrial service support center in the hardware industry.

Li Jianhong said, "I am a person who likes innovation, and I will not go far without making innovations in the Internet."

Data show that the global hardware network is now a hardware industry portal with the volume of customers, visits and data volume. But Li Jianhong feels that there is a serious problem at present, that is, we do not understand the specific needs of our customers.

The service provided by the industry website is nothing more than information, advertising and so on. It has no special features, and the performance of the company is also difficult to make a big breakthrough. Therefore, Li Jianhong decided to conduct field research to grasp the most accurate and comprehensive information.

He chose the site in Yongkang, the pioneer site of the global hardware network.

Last year, Li Jianhong spent most of his time in contact with small and medium-sized enterprises. He felt that only in this way can he understand the aspirations of enterprises better, find out what they really want to get from the Internet, and what puzzles and suggestions they have on the current business model. "Only when we know the needs of our customers, our service will be more valuable".

Li Jianhong, who has been engaged in e-commerce for ten years, has his own opinion on the small and medium-sized enterprises that have been used to running in the traditional mode. He believes that SMEs can not get rid of the traditional management mode completely. The role of the Internet is to accelerate its progress on the original road, and it is precisely the same thing for us to do.

Through investigation, Li Jianhong found: first of all, the number of small and medium enterprises is growing rapidly, but many enterprises do not understand e-commerce, and naturally they can not make use of e-commerce. Secondly, small and medium enterprises that are mainly relying on domestic profit are looking forward to doing foreign trade, but there are still obstacles in communication and channels. Moreover, many SMEs can not grasp the precise industry information.

Having grasped the market demand, Li Jianhong decided to try some new models.

Explore new models

"The needs of our customers are very simple, and we have to do a lot."

A business owner told Li Jianhong: "no matter what method is used, selling things is the ultimate goal. This is the industry website is not doing very well at present, the rate is too low, even in Alibaba, sometimes can not find what they want."

Li Jianhong intends to provide customers with a full, detailed and tracking service that meets the industry characteristics and enterprise characteristics. This will be completely different from the previous operation mode of the global hardware network and the operation mode of other industry websites, so that not only can the satisfaction of the customers be improved, but more importantly, the single volume can be increased.

Not only to help customers "find" orders, but also to help customers "do" orders, is Li Jianhong's prediction of future industry website.

The global hardware network's current revenue is mainly two members and advertising costs, and the two have also been difficult to have a major breakthrough.

Li Jianhong plans to create a membership system in the form of clubs, to provide an exchange platform for members of the global hardware network, so that resources can be interchanged, not only to help enterprises "find" orders, but also to make use of external resources to "make" orders for customers and increase company revenue items.

In order to provide platform support for small and medium-sized enterprises to expand the international market, Li Jianhong has bought the domain name wjw.com. In addition, this year, there will be two platforms for HR and B2C shopping.

Internal and external strength

To implement the new model, Li Jianhong's most difficult task at present is lack of staff and two lack of partners.

Whether it is the optimization of existing business, the expansion of new business, or the innovation of mode, it needs a large number of personnel and funds to support it, which is what Li Jianhong is trying to do at the moment.

Li Jianhong has a very high demand for new employees, which stems from the employer's fault at the beginning of the business. "In fact, the company's decision making in recent years is basically not a big problem, but there are indeed mistakes in the hiring process, which has a great impact on the company."

"At present, the average wage of employees is not high, and the brain drain is very serious. So I will raise the annual salary of excellent employees to at least fifty thousand this year. Only in this way can they settle down to serve the customers steadfastly, otherwise it will be easy to have problems."

Li Jianhong is recruiting people every day, constantly strengthening his team.

For the current hardware network of more than 100 people, Li Jianhong's goal this year is to break through 300 people. "I think team building is very important. We will make full use of every employee's creative thinking to provide personalized service for customers. For qualified employees, I can give him the company's option completely, and even divide the company's 70% option".

Li Jianhong thinks so highly of talents because he feels that if there are no people to manipulate them, they can only be delusions.

"What the Internet lacks is not innovation, but who will do it and see who does better." many of Li Jianhong's ideas have not been realized these years. He attributed the most important reason to the lack of a first-class executive team.

"I'm recruiting people every day. I hope to expand this team and do what I want to do this year."

Now they are doing it on their own. Li Jianhong has been feeling inadequate and is in urgent need of finding a good partner.

Li Jianhong believes that integrating resources is more efficient than creating resources, and resources can be shared through partners, including information, talents, equipment and technology.

"A lot of things need connections. It's hard to be strong and big enough to integrate resources."

He called the connections "trust pmission". He hopes to open up all sectors of the industry in this way and attract more hardware enterprises to join. "Once the energy is broken out, the effect is immeasurable," Li Jianhong firmly believes.

Li Jianhong is a person who believes in miracles. He feels that as long as his mind is liberated and his consciousness is advanced enough, miracles are likely to happen to himself.

In recent years, the development of the company has been largely troubled by lack of funds, so the performance of financing is particularly important. Personnel training, equipment acquisition, technology upgrading, business expansion and so on all need funds to support.

"I think our greatest feature is our own ideas and team, because now many industry websites are eyeshot and orderly, and while we are doing the present at the same time, we are constantly trying new business models," Li Hong Hong summed up the characteristics of the global hardware network.

At the end of the interview, Li Jianhong raised the volume. "In 2010, the company had to send more than 100 people to 300 people, sales from less than ten million to 50 million, and strive for listing in 2012", and Li Jianhong calculated his plan.