Secret Shi Yuzhu Fifty Billion How To Get Wealth

"Let consumers hold a" consumer pass "card, you can enjoy membership treatment in different stores in Qingdao, Shandong. This is my dream.

To achieve this seemingly impossible dream, Nie Mingyong, 25, set up his own company with his classmates when he was in his third year of college.

"So far, my turnover has been nearly 1 million yuan, and I made a net profit of 300 thousand last year."

On the entrepreneurial battlefield, Nie Ming Yong, a small test bull knife, is full of ambition and expects his company to have a better development.

At noon yesterday, reporters in Nie Ming Yong's company, face-to-face, listened to his story of his own business.

Shopping for a golden idea

"I was admitted to Qingdao Technological University from Cangshan, Linyi. I read the measurement and control specialty in mechanical college.

My mother is not in good health. The family has only one father, and it can save nearly ten thousand yuan a year. The economic conditions at home are very difficult.

Nie Mingyong said that after he went to school in Qingdao, he saw everything fresh and wanted to stay in Qingdao.

To achieve this goal, he worked hard from the freshman year to prepare for his future job search.

"The two words of entrepreneurship are simple, like a college student like me, who has no money and two experience. It's very hard to really do it. It really makes me decide to run my own company, or it is an entrepreneurial idea I came up with accidentally."

Nie Mingyong said that when he went shopping in Taitung when he was in junior high school, he saw that almost every businessman had membership cards. Consumers could enjoy discounts by cards. Many people even had special cards to pack different cards. It was very inconvenient to find them. He suddenly had the idea of replacing all merchant cards with a general card.

In this way, consumers have a universal membership card, which can enjoy thousands of businesses' discount services. Merchants from different industries can also attract more customers. This is called win-win.

Junior became the general manager.

He spoke to his two classmates and they thought it was a good idea.

Three people invested ten thousand yuan each. In January 2007, Qingdao New Field Information Service Co., Ltd. was set up.

"I asked for 10 thousand yuan from my family. I didn't have so much money in my family at that time. My father brought it to me."

Nie Mingyong said, the company did not imagine the smooth, leasing office, purchase some office equipment, they 3 people 30 thousand yuan money quickly spent.

He had no idea at that time, and often worried that the company could not continue and could not explain it to his father.

The first customer he developed was a KTV in Taitung. The manager here was very young, and soon accepted this new thing and promised to form an alliance with them.

After that, they began to search for new cooperative businesses, and then they went to various commercial streets to promote consumption through membership cards, and introduced ideas to businesses, hoping that they could join them.

Only six months after the establishment of the company, they have more than 100 alliance partners.

Different shareholders' divestment

With these franchisee businesses, they began to launch consumer card.

By April 2008, they sold more than 10 thousand cards in nearly 1 years, and three shareholders made about 100 thousand yuan.

"But from this time on, our three shareholders also have different opinions. Two of them think that we should continue to promote our consumption card to earn cash, but I think we should continue to invest in the development of the company and provide value-added services to businesses. Because of the different views, another two shareholders withdrew from the company in October last year, and my entrepreneurial road also encountered the first low tide."

Nie Mingyong said he thought about it and thought his way was right, because there was always a day of market saturation in selling cards.

"We are developing software to record each consumer's consumption record and contact mode. After mastering the consumption habits of consumers, they can have targeted promotional advertisements, which are very useful to businesses.

With such value-added services, I believe our company will have greater development. "

Nie Mingyong is full of confidence in the future.

(Duan Haiying)

Dialogue between characters

Reporter: how much money did you make last year?

Nie Mingyong: in 2008, he earned nearly 300 thousand yuan, but he had to pay 200 thousand yuan for the cost of the company's development and rent this year.

Reporter: have you paid your father's entrepreneurial money yet?

Nie Mingyong: I gave my father 50 thousand yuan for the new year. My father was very excited. He was proud of me when he was away from relatives.

Reporter: what do you do when you fail in business?

Nie Mingyong: I think failure is no big deal. At least, I have exercised my eyesight in the shopping mall, laying the foundation for the next venture.

Reporter's notes are valuable.

In the 90s of last century, China had produced a "king of ideas", giving ideas to enterprises all over the country, and became a hot news personage at a time.

Nie Mingyong's pioneering work also relies on an idea, which seems to have no originality in technological content, so that he can earn the first pot of gold in his life.

His experience may inspire some people who want to start their own business. If they want to go smoothly on the way to start their own business, they should first come up with some good ideas that no one else has.