Reshuffle Of Garment Industry "New Wenzhou Phenomenon"

The Wenzhou municipal government, enterprises and banks have formed a "three in one" strong cooperation framework and organized tens of billions of dollars as backing to enter the major shopping malls of all major cities in the country.

In the main cities of the country, the acquisition or tenant shopping centers have bought the best floors in many shopping malls, and have been the main players of many world famous brand garments represented by Wenzhou, and have brought many local brand clothing to occupy many shopping malls in Beijing, Chengdu and Wuhan, so as to seize the national market high point so as to get the largest share of the domestic clothing market after the financial crisis.

This phenomenon that caused great domestic industry shock is known as the "new Wenzhou phenomenon".

The Wenzhou municipal government, enterprises and banks have formed a "three in one" strong cooperation framework and organized tens of billions of dollars as backing to enter the major shopping malls of all major cities in the country.

In the main cities of the country, the acquisition or tenant shopping centers have bought the best floors in many shopping malls, and have been the main players of many world famous brand garments represented by Wenzhou, and have brought many local brand clothing to occupy many shopping malls in Beijing, Chengdu and Wuhan, so as to seize the national market high point so as to get the largest share of the domestic clothing market after the financial crisis.

This phenomenon that caused great domestic industry shock is known as the "new Wenzhou phenomenon".

How to develop the major industrial clusters after the new round of reshuffle?

What will happen to China's clothing market after the financial crisis?

"Shuffle" is competition, and competition promotes development. As a major textile service cluster, how does it actively face new competition and challenge?

In the first half of this year, the "new Wenzhou phenomenon" appeared before the national industry interface, so that people of insight in the vast industrial clusters, including the southern Fujian textile and clothing sector, could not sit still.

When Wenzhou people used a variety of business to accumulate a large sum of money, they also saw the opportunity of the domestic market being emptied out of some enterprises because of the financial crisis. When other people were in trouble, the Wenzhou clothing industry attacked in large numbers and took advantage of others to seize the territory.

A vice president of the Quanzhou textile and Garment Association analyzed that: in less than three years, the domestic one or two tier market will be the Wenzhou people's world. Any brand of other clusters will be more difficult to enter alone.

Because most of the stores have been controlled by Wenzhou people.

This "new Wenzhou phenomenon" has caused the southern Fujian textile and clothing sector to be one of the shocks.

Shishi, a vice president of the Quanzhou textile and Garment Association, stands in Quanzhou and South Fujian. The Quanzhou and Jinjiang and Shishi textile and garment sectors rely on the advantages of a relatively complete industrial chain. In the past few years, when Wenzhou people were busy with "diversified operation", the government and enterprises formed a concerted effort to make the "old bank" stronger and bigger and build up many brands. Last year, when the global financial crisis hit, the southern Fujian textile and clothing sector relied on these advantages. When the textile and clothing industry was at a low ebb tide, not only did there not appear a large number of enterprises falling down, but also against the trend, it effectively resisted the adverse effects of the financial crisis, and drew praise from the whole country.

In the predicament, the old brand develops steadily, and the sports brand develops hopping.

However, if this advantage is not maintained and developed, it is likely to be replaced by the new advantages of other clusters.

Facing this "new Wenzhou phenomenon", we are not jealous, but we should arouse enough vigilance and attention.

Several heads of Shishi textile and garment industry association have reached a consensus: faced with the "big attack" of Wenzhou people, Fujian, once a leader in other countries, can not be seen but not allowed to do so. Otherwise, the Chinese consumer market with a population of 1 billion 300 million will once again become the world of Wenzhou people. At that time, Fujian, which is the pillar industry of textiles and clothing, should not further expand, and it may not even retain its existing status.