Moving Marketing: Strengthening Customer's Brand Loyalty Consumption
A variety of commercial marketing tools emerge in an endless stream. Today, we can not find any marketing mode to effectively open the consumer's mental code, and then enhance the customer's brand loyalty consumption.
In fact, in the constant search, we ignore the essence of human nature, that is, people are emotional, and at the same time are the easiest to move. Only perceptual marketing can open the consumer's mental code.
Only by touching the bottom of our hearts can we make the consumers move deeply, so that we can have profound memories and produce good memories.
In this way, when consumers vote for money, consumers will not hesitate to choose the brand that once or is moving.
Because in today's vast advertising information, consumers have to contact tens of thousands of advertising messages every day, whether they are newspapers, televisions, networks, terminals and other information carriers. Whenever you open your eyes, whether you want to or not, all kinds of advertising and promotional information will come up and fill your eyes.
But one thing we will find is that advertising information is always full of your eyes, but it can never fill your heart, because most of the information is not bitter, itching, but not hitting the minds of consumers.
For a variety of advertising messages that can not directly hit the consumer's mind, no matter how many repetitions it is, they are just passing through the clouds. They can not produce any practical effect at all. This is also the reason why more and more advertisers feel that the advertising effect is decreasing and the promotional activities are less and less effective.
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