Emotional Marketing Opens The Consumer'S Mental Code.

    各種商業(yè)營銷手段層出不窮的今天，始終找不到哪種營銷模式才能有效地打開消費者的心靈密碼，進而加強顧客的品牌忠誠消費。其實在不斷的尋尋覓覓中，大家忽略了人性的本質(zhì)，即人是感性的，同時也是最容易感動的，只有感性營銷，才能打開消費者的心靈密碼。

First, touch the hearts of consumers.

Only by touching the bottom of our hearts can we make the consumers move deeply, so that we can have profound memories and produce good memories.

In this way, when consumers vote for money, consumers will not hesitate to choose the brand that once or is moving.

Because in today's vast advertising information, consumers have to contact tens of thousands of advertising messages every day, whether they are newspapers, televisions, networks, terminals and other information carriers. Whenever you open your eyes, whether you want to or not, all kinds of advertising and promotional information will come up and fill your eyes.

But one thing we will find is that advertising information is always full of your eyes, but it can never fill your heart, because most of the information is not bitter, itching, but not hitting the minds of consumers.

For a variety of advertising messages that can not directly hit the consumer's mind, no matter how many repetitions it is, they are just passing through the clouds. They can not produce any practical effect at all. This is also the reason why more and more advertisers feel that the advertising effect is decreasing and the promotional activities are less and less effective.

Secondly, the door of soul is open to moving marketing.

Frankly speaking, no matter whose door of mind is locked or closed in most cases, it is a kind of self protection and a filtering of information. But the door of the soul of the consumer will be open to the movement, and this openness is active rather than passive.

Because moving marketing is like a master key to the soul, no matter who is the door of the soul can answer.

This is mainly based on the soft power of moving marketing, a kind of soft power based on the characteristics of human nature, because no matter whose door of the soul will have a "good door", this is the breakthrough point of moving marketing.

No one will decide whether to do good or well intentioned information, because such unprovoked refusal will create a burden of the soul.

So moving marketing is like a sharp sword, hitting the depths of consumers' minds and moving freely in the mind world of consumers.

For example, during this year's earthquake, the good deeds of the big enterprises always passed on to the public, especially Wang Laoji's donation of billions of yuan, which became a classic case of network marketing this year. Although Wang Laoji's series of speculation were revealed later, the majority of social audiences were still tolerant of Wang Laoji's hype, which is the power of moving marketing.

Finally, moving the marketing to increase the added value of the brand.

There is no necessary connection between appearance and loyalty, but at the expense level, this intrinsic connection is very close, because when consumers choose to buy products, besides satisfying their physical attributes, the second is to satisfy their emotional attributes, and the highest state of emotion is moving.

In particular, on the basis of the homogenization of the physical properties of the product, the emotional attribute is the important criterion to measure its purchase.

Therefore, in moving the marketing process, it is a process of constantly adding value to the brand, and is a process of constantly improving brand competitiveness. Every move will bring unlimited growth potential to the brand.