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    361 Degree Brand To Do "Worry Free Commitment" E-Commerce

    2010/3/22 13:43:00 26

    Since the development of e-commerce business in 2009, the e-commerce of 361 degree brand has made great progress. At present, the sales of 361 degree network ranks the forefront of the local sports brand.


    In order to maintain the sustainable development of 361 degree brand e-commerce business and enhance its core competitiveness, since the opening of the 361 degree flagship store in January 2010, it has been committed to the development strategy of e-commerce based on brand orientation and electronic commerce layout.


    In the face of the current situation of e-commerce development, Qiu Xinming, the 361 degree digital marketing director, put forward the strategic route of "building differentiated competitive advantages with quality service and enhancing the sustainable development of 361 degree e-commerce business".


    Cao Fanghua, chief manager of Mei Ning electronic commerce company, believes that the core of e-commerce is to achieve business objectives through electronic means. But e-commerce is a typical "off-site shopping" mode. Therefore, quality service and user satisfaction are the core dimensions of the sustainable development of e-commerce in brand enterprises.


    In order to enhance the satisfaction of consumers' online shopping and optimize the online shopping experience of consumers, in March 19, 2010, the first launch of the 361 degree Mei Ning store's whole network launched the "worry free undertaking". All consumers bought products at 361 degrees Mei Ning store and returned unconditionally within 14 days. The mailing expenses incurred during the refund period were all handled by 361 degrees Mei Ning store.


    The "worry free commitment" is committed to the "double reversion cycle", "unconditional return", "zero cost replacement" and "zero refusal to return goods".


    As the first one to launch the "14 day free post and unconditional return" business, does it mean that there will be a huge return and the operation cost will further improve? "The first product we sell is a brand product, and the brand is the guarantee of the quality of our products. Secondly, the biggest weakness of the Internet is credibility. We must first believe that the consumers are well intentioned, so that we can get consumers' trust," said bin Jie, director of Agel Ecommerce Ltd.


    "Worry free commitment" truly allows consumers to "take satisfaction away, leave trouble to us", worry free shopping, practice 361 degrees "more than one love" brand proposition!


     

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