Foot Friend Agent Li Chun: Insight Into The Market And Emphasis On Product Differentiation

Some people compare the relationship between enterprises and agents to "husband and wife" and work hand in hand for mutual benefit.

Li Chun also agrees with this analogy.

Li Chun has been a general agent in Wuhan for 5 years.

In these five years of marriage mileage, Li Chunshi "foot friend" for their "children", painstaking efforts.

Li Chun's achievements in the past 5 years have also confirmed the growth of his friends.

Brand management according to market changes

Five years ago, Li Chun decided to represent the brand of children's shoes.

In Nanan, Quanzhou, where children's shoes are popular, Li Chun's choice of friends is due to his strong brand position, strong R & D strength, unique marketing strategy and market recognition.

"Five years ago, cartoon images were very popular in children's shoes market.

The cartoon characters such as Altman, superstar, flying girl, variety Sakura and so on have been recognized by consumers.

In the entire children's shoes industry, feet friends also have strong strength and have achieved steady development, so I believe that friends are trustworthy brands.

Speaking of cooperation with friends, Li Chunbiao showed a satisfied look.

As the general agent in Wuhan, Li Chun knows the market and manages the brand according to the market changes.

With the continuous growth of children, early maturity is the current situation of children's consumption groups.

Children no longer love cartoon characters, but the pursuit of fashion and the rush of fashion elements are becoming popular among children's consumption groups.

Li Chunzheng grasped the change of consumer groups, and divided the terminal image shop into a "foot friend" brand and a fashion oriented "Leodica" brand based on sports and leisure.

Reflect product differentiation, precise positioning Brand

Product differentiation is an important way to win in the product homogenization market.

Li Chun combines the market and the strategy of double brand operation to extract the advantages of the brand effectively, so that the product has been clearly positioned in the market.

"As agents, we are closer to the market and consumers.

Recognizing the market, meeting the different needs of consumers, and making the brand precise positioning will help to brand the market more accurately and make the brand prominent in the market.

Li Chun said.

Perfect terminal construction

The construction of a successful brand is not only based on corporate hype and advertising bombing, but also plays an important role in brand building.

Li Chun believes that precise and strict terminal planning is essential to be the leader of children's shoes industry.

A perfect terminal must first have a professional store image.

Store image is the first impression of consumers on brand.

At present, most of the enterprises in the children's shoes industry focus on wholesale, focusing only on product sales and ignoring the display of brand image.

Li Chun believes that brand awareness is the key to brand development, and professional brand terminal image is the first step to brand.

Li Chun grasps the concept of "foot friend" brand and carries out the professional terminal image design, so that the foot friend brand can be accurately displayed in front of consumers.

Terminal sales not only allow products to be recognized by consumers, but also allow consumers to identify brands.

Based on the accurate grasp of the market, Li Chun planned a set of professional and targeted sales ideas, and made regular training for salesmen.

So that every consumer can enjoy the perfect service of the full friend brand in the foot friend terminal store while experiencing the full friends products.

From Li Chun's management of the foot friend brand, we can see that although it is only an agent of foot friend brand, Li Chun's dedication to his friends is like running his own business.

The accurate grasp of the market, the comprehensive analysis of consumers, and the professional operation of the brand have made the development of the "foot friend brand" in Wuhan.